The Carphone Warehouse Google Mobile Ads Case Study
In a study conducted by Carphone Warehouse, spend on mobile search delivers a 5:1 ROI, and 90% of clicks are incremental.
Link full case Carphone Warehouse
David Mackenzie Ogilvy (23 June 1911 – 21 July 1999), CBE, was an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry".
David Mackenzie Ogilvy was born on 23 June 1911 at West Horsley, Surrey in England. His mother, Dorothy Blow Fairfield, was Anglo-Irish. His father, Francis John Longl ...
