RBS Get Cash
GetCash is a breakthrough mobile service for RBS customers. Recognizing that today’s always-on consumers are more likely to remember their mobile phones before their wallets when leaving home, GetCash delivers a unique 6 digit time-sensitive code that can be used to withdraw money from any one of over 8,000 ATMs across Britain. The code can be shared with friends or family ...
Persil Small & Mighty and Microsoft Multiscreen campaign case study
Unilever and Mindshare set Microsoft a challenge - Build a multiscreen marketing solution across the Microsoft eco-system of products, and create a successful media formula that could become both scalable and repeatable in the future. Here is what we come up with. (https://www.youtube.com)
Volkswagen: Play the Road
The perfect time and the drive would become cinematic. That’s the feeling we wanted to recreate for the GTI driver. Driving music that was perfectly suited to how and where you drive, creating a real time composition that’s in perfect harmony with the car itself. (http://www.tribalworldwide.co.uk)
Cannes Direct. GP a The Magic of Flying di OgilvyOne London per British Airways
‘The magic of Flying’ for British Airways aims to remind people how magical flying can be. The ads are located on digital billboards in Chiswick and Piccadilly and interact with aircraft in the sky thanks to custom-built surveillance technology. (https://ogilvy.co.uk/)
Cornetto Cupidity Case Study
Challenged with finding a new way of engaging a teenage audience in a modern world, Cornetto shots four 10-minute films in different global locations – Istanbul, LA, Hong Kong, and London, incorporating new music from up-and-coming acts. The unifying theme of the works is love. (http://www.rsafilms.com/)
Harvey Nichols: Sorry I Spent It On Myself
We have created a new product range for Harvey Nichols as part of a Christmas campaign that encourages customers to be unseasonably selfish and spend less on their loved ones in order to spend as much as possible on themselves. (http://www.adamandeveddb.com/
John Lewis: Bear & Hare Integrated Campaign
The new John Lewis seasonal ad campaign, which has become a landmark media event in recent years, takes in television, social media, soft toys, in-store events and even a mini manmade forest on the banks of the Thames. (http://www.theguardian.com/)
[Cannes Lions 2014] d rose jump store
The NBA all-star Derrick Rose was in London for just one day, and they had 2 hours of his time to turn him into an urban icon for Adidas. Our target audience was highly focused – kids on council estates whose lives and environment mirrored the violent Chicago neighbourhood Derrick Rose grew up in. A handful of these kids would be existing adidas basketball c ...
Walkers - Ambient Sandwich Case Study
To prove that Walkers can make any sandwich more exciting, we planned a day of surprise events that would make the quiet village of Sandwich in Kent become national news. The events delighted local people, and through a PR strategy that combined traditional and social media, we engaged millions of people across the country. (http://www.amvbbdo.com/)
Momondo Friend Compass / Casestudy
We've teamed up with the travel search site Momondo to create the world's first Friend Compass. Friend Compass uses your phone's GPS and Facebook's API to determine where in the world your Facebook friends are relative to your current position. It then finds you the best possible airfares to their destination. On top of winning at Cannes, it recently ...
Case study - Wheelmate app (Cannes Lions, 2014)
Finding clean, accessible toilets and parking spaces when on the move can be a real challenge for wheelchair users. WheelMate is designed to change that. (http://www.wheelmate.com/)
Guerilla marketing campaign: Tinker Tailor Soldier Spy, London 2011
Guerrilla marketing campaign: Secrecy, intrigue and mystery unfold in this latest guerrilla campaign carried out by the Impact Street Team to mark the launch of box office movie sensation Tinker Tailor Soldier Spy. See Paul, Stephen, Dave and Tom disseminate secret dossiers around London, whilst creating a stir among City commut ...
Fable III Kingmaker Trailer [HD]
Fable III Kingmaker was released for smart-phone users in the United Kingdom and Ireland, France, Germany, Italy, Netherlands, Spain, and Sweden. The game consists of players marking real-world locations for the two factions in the game (the Royals or the Rebels). Every time a player marks a location, they would receive gold that could later be tr ...
I AM PLAYR Beta: Preview
I Am Playr is a first person association football video game with social network elements. It is available on the social–networking website Facebook. Jointly developed by WeRInteractive and Big Balls Productions, the gamer plays as a professional footballer in a first person perspective taking in events both on and off the football ...
NIKE GRID ANALYSIS: 15 DAYS. 48 POSTCODES. 12 500 MILES. LONDON IS YOUR GAMEBOARD
In order to play, runners must register at the Nike Grid website, but they do not have to possess any items of technology to track their run. Instead, the game uses payphones across the city of London as check-in points before and after each run. The running grid covers 40 postcodes, and runners can choos ...
Cow & Gate: Supergroup. Creative News
Over half of all new mums feel under pressure for their baby to achieve significant developmental milestones early. Cow&Gate believes that growing up should not be rushed, what matters is nurturing little personalities. (http://www.betc.co.uk/)
Budweiser - Ice Cold Index
On a hot day, nothing’s better than an ice-cold beer. But wouldn’t it be amazing if as the temperature went up the price of beer came down? So this year we made this fantasy a reality, with the Budweiser Ice Cold Index: the hotter the day, the less you pay, all summer long. The free app showed your local temperature and how much you’d save that day. It e ...
PUMA DANCE DICTIONARY - FULL LENGTH TRAILER
The brief was to launch Puma's latest fragrance to a notoriously hard to reach 16-24 audience, more interested in talking to each other than listening to what brands have to say. Rather than advertise to them, they gave them something they could use – a social tool that could help them send messages to each other in a fun and unexpected way. Introducin ...
'Bodyform Responds...' :: Cannes Lions 2013 - Case Study Video
Bodyform had a reputation for innovation and a close relationship with women, including legendary 1980s TV ads that celebrated empowerment of women. However, communications in the category are still restrictive – many UK women’s fashion magazines refuse to carry any feminine care advertising. How could Bodyform reignite its rela ...
