IKEA e-Folder set
With the help of e-Folder set the products are integrated into a single, useful content which allows users to experience the advantages of IKEA orgaziners. (www.laboratorygroup.com)
IKEA Second Hand English
When someone buys a new IKEA sofa, the old one is likely to end up at the junk yard even if it's still good but we think that's sad because we love furniture, and even if we want people to buy new IKEA furniture, we don't like to see old furniture go to waste. We wanted to raise sustainability awareness, through targeting a narrow group; people about to buy new furniture ...
IKEA - Beds
The advert highlights how we spend all year thinking about a summer holiday when in truth, we’ll probably have our best night’s sleep in our own bed. It’s the bed in which we spend the other 50 weeks of the year that really matters, and when it’s perfect for you - nothing else comes close. (http://www.motherlondon.com)
Reference: http://www.ikea.com
At IKEA every day is different
consumers in holland still think that ikea stands for the billy, the lack table and the ps cabinet. but there’s a lot more variation at ikea. in fact, the swedish furniture store has so much to offer that you can tell something new every day. and that’s exactly what we did in our latest tv-campaign.
