Cannes Lions 2014 Winner / Pantene - LifeCare (Grey Argentina)
Una iniciativa para motivar a las mujeres a cuidar de sus vidas tanto como cuidar de su cabello. Campaña Gráfica de mascarilla Pantene Hydra-Repair. (http://grey.com/)
ALVIO - QOL Cannes Lions 2014 Winner
Alvio™ was designed to help millions of people with respiratory challenges improve their condition, through mobile games controlled by breathing. (http://alv.io/)
CELEM (European Women's Lobby): AbortionTravel
CELEM, the Spanish branch of The European Women’s Lobby,worked with DDB to create a pro-choice campaign that involved setting up a bricks-and-mortar travel agency that demonstrated what would happen if a more restrictive anti-abortion law passed. The current law allows unrestricted access to abortion during the first 14 wee ...
Cannes Lions 2014 Winner / Nature's Garden - Hepalive (Maruri Grey)
Scientists discovered that the liver produces a substance called Glucocorticoid that regulates your emotions. So the organ that controls your feelings is your liver, not your heart, despite what you've been led to believe. Maruri Grey Ecuador re-recorded famous songs that used the word heart, and replaced it with the word liver ...
Prevacid®24HR marked the first release of an OTC Proton Pump Inhibitor (PPI) for the treatment of frequent heartburn in its original formulation. Novartis aimed to launch Prevacid®24HR into a market dominated by its leading competitor's heartburn treatment and position the product as a superior alternative. Novartis sought to ignite word of mouth and product demand prior to the launch of Prevacid® ...
