Lucky Iron Fish: Shape of Health
The Lucky Iron Fish™ is strategically partnered with multiple NGO's in Cambodia for distribution of the fish. The potential market for the fish is worldwide as iron deficiency occurs in the developing and developed world and there is an opportunity to create business opportunities in the developed world to sponsor support of the product in the developing world. ( ...
Lifebuoy Handle on Hygiene
Lifebuoy, creators of the world’s number 1 selling germ protection soap, launched an impactful shopper activation campaign to highlight the dangers of bacteria found on supermarket shopping trollies. ‘Handle on Hygiene’ is an innovation attached to shopping trolley handles that, when swiped across, applies a thin layer of sanitiser liquid, killing 99.9% of bacteri ...
My Blood is Red and Black
With help from the city's soccer team, Vitoria, in conjunction with the Health Secretary of Bahia, Leo Burnett Tailormade sucked the red dry from the team's jerseys...and the red won't return until supporters ante up and donate blood. Since the campaign launch last week, blood donations have surged by 46 percent and Team Victoria is halfway back to red. (www.le ...
This Girl Can - Sport England
Government body Sport England tasked FCB Inferno to create an integrated campaign that would encourage girls and women across England to participate in exercise. High-profile media spans TV, Outdoor, Social and Digital. Within 3 days of the film’s breaking, it had 7 million views, was trending on Twitter, received national press and broadcast coverage, and saw celeb ...
RGB News by Geometry Global Bucharest
TV station Antena 1 allowed Observator, its leading prime time news programme, to activate its strongest asset: the TV screen. During a week-long campaign, the red component was removed from the screen’s RGB colours for a three-minute news segment on the topic. A supporting Facebook campaign removed the colour red from the user’s profile picture and direct ...
Always - Intimate Words
The “Intimate Words” campaign sought to empower indigenous women outside of Oaxaca, Mexico by finding a way to educate them on cervical cancer, which is currently the leading cause of death in their community. The problem? There are no words for the female reproductive system in the women’s indigenous language due to cultural taboo, leaving women unable to explain their ...
#itouchmyselfproject Case Study
The I Touch Myself Project transforms the late Chrissy Amphlett's song 'I touch myself', about female sexuality into a breast cancer anthem to inspire a generation of women to touch themselves for early cancer detection. Although there was no media budget, the project achieved over $7m in media exposure, and was picked up internationally by media including the H ...
Lions Health - Grand Prix for Pharma
With few knowing about TG (Triglyceride ), let alone caring about it, we needed to do something different to educate and inform them of the dangers. Our research showed our audience was a lot more interested in fishing than TG. So who better to share diet and exercise information than a pair of wise-cracking fish? (http://www.digitaslbi.com)
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Immortal Fans
Sport Club Recife is known for having some of the most passionate fans in Brazil. They are fans from birth to death. This campaign took their passion to the next level, and encouraged them to become a new kind of fan - the immortal fan. By becoming a registered organ donor, their hearts, eyes, lungs could keep cheering for Sport Club Recife even after their death.The idea ...
Rak'n'Roll Records - a charity record label
Rak'n'Roll Records is the first charity music label . By selling tracks , collect money to help women after mastectomy . This innovation in thinking about social campaigns : the label will provide the foundation Rak'n'Roll source of funding for many years. On the raknrollrecords.com can listen to songs by artists passed in mono , stereo version is avai ...
sTREEt
In 2013 Tree Plannet took the initiative to increase the awarness of trees in the Gangnam city, Korea. They started it with poster on the street and giving people bruchers through which they were able to see the difference to sTREEt. They collected the signature of the people of Korea and turn them into a design for tree.
Arnold Works at Gold's
Arnold Schwarzenegger went to Gold's Gym in Venice in disguise to raise money for the After-School All-Stars program. As a result this video went viral.
Alzheimer Nederland - Alzheimer's Event
The Dutch Alzheimer’s Foundation wants to mobilize more and younger people in the fight against dementia, people for whom the disease is more remote. To do so we created a Facebook campaign that used friend’s photos to allow people to experience what it’s like to have Alzheimer’s disease. During the campaign, people were tagged in photos of events that nev ...
Tobaccobody.fi case film
Tobacco Body features an interactive guide that compares the physical features of a smoker to those of a nonsmoker. The site offers illustrations that give a visual representation of what long-term smoking can mean for our facial and bodily features. (http://www.medicaldaily.com)
The Drinkable Book - Water is Life
“The Drinkable Book,” the first-ever Manual that teaches safe water tips and serves as a tool to kill deadly waterborne diseases – providing the reader with an opportunity to create clean, drinkable water with each page. “The Drinkable Book” features a brand new type of paper which works like a scientific coffee filter. Each page of the book is coated with si ...
Unilever OMO THE FLYING EYE TEST
OMO brand laundry products Uniliver affiliated with the agency's Vietnam Lowe took out local activities of the Vietnamese people as a tool to help detect eye on children. Through kite Vietnamese families to play together during the holidays. By working with an ophthalmologist design kites that I write letters. And calculate the distance of the kite with the pla ...
Sol de Janeiro | Tattoo 2014 - Skin Cancer Awareness Campaign
A cool way to help prevent skin cancer. A movement lead by tattooers and conscious people. (https://www.youtube.com)
#itouchmyselfproject Case Study
I Touch Myself Project, by J. Walter Thompson Sydney, transforms the late Chrissy Amphlett's hit 'I Touch Myself', a song about female sexuality, into a breast cancer anthem to inspire a new generation of women to touch themselves for early cancer detection. Although there was no media budget, international media picked up the campaign within hours of ...
Samsung Power Sleep - Do good while you are sleeping
Our smartphones‘ CPUs are powerful. What if we could donate this processing power to research, when we don‘t use it? Power Sleep is an Android app developed for Samsung Austria in cooperation with the University of Vienna. It works like an alarm clock – easy for everyone to understand and to use on smartphones and tablets. By simply set ...
