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Search Ideabase

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Max's favourites

Ideabase

The Ideabase is the collection of thousands of creative and innovative marketing cases used in the advertisement for different sectors worldwide.

You Are My Son

You Are My Son
Tags: Industry: Government
Company: The Colombian Ministry of Defence
Agency: Lowe SSP3
Country: Colombia
Prize: Cannes Lion Prize,Cresta Awards
Year: 2014
Creative Concept: Mom,Story Telling
Type of content: Video case study
Language: English
Level: Market level - Changing the target
Topics: Direct Marketing, Emotional Marketing

Invite - Guldbaggen

Invite - Guldbaggen
Tags: Industry: Cinema
Company: Guldbaggen
Country: Sweden
Year: 2013
Type of content: Video case study
Language: English
Level: Market level - Changing the need
Topics: Brand Marketing

NAB Break up

NAB Break up
Tags: Industry: Banking
Company: Nab
Agency: BBDO,Clemenger BBDO
Country: Australia
Prize: Australian Effie,Cannes Lion Prize
Year: 2011
Creative Concept: Comparative Advertising,competition
Type of content: Video case study,Web link
Language: English
Level: Market level - Changing the target,Marketing mix level - Advertising
Topics: Brand Marketing, Emotional Marketing, Guerrilla Marketing, Viral Marketing

NS Bikes A tale of two Eccentrics

NS Bikes A tale of two Eccentrics
Tags: Industry: Transport
Company: NS Bike
Country: Austria
Year: 2014
Creative Concept: Story Telling
Type of content: Video case study,Web link
Language: English
Level: Marketing mix level Public relations
Topics: Brand Marketing

Folkoperan - Branding Case

Folkoperan - Branding Case
Tags: Industry: Architecture,Beauty,Cinema,Music
Company: Folkoperan
Agency: Lowe,Lowe Brindfors
Country: Sweden
Prize: Epica Award,New York Festival
Year: 2013
Type of content: Video case study
Language: English
Level: Marketing mix level - Advertising
Topics: Brand Marketing

Falcons

Falcons
Tags: Industry: Advertising
Agency: Campbell Ewald
Country: United States
Year: 2013
Creative Concept: Story Telling
Language: English
Level: Marketing mix level - Advertising
Topics: Brand Marketing, Social Media Marketing

OBI "Renovated Billboards"

OBI "Renovated Billboards"
Tags: Industry: Advertising,Architecture
Company: Obi
Agency: Jung Von Matt
Country: Germany
Prize: Eurobest,Young Guns Awards
Year: 2014
Creative Concept: Change Material,Extract
Type of content: Video case study
Language: English
Level: Market level - Changing the place
Topics: Retail Marketing

Jeff Gordon: Test Drive 2 | Pepsi Max

Jeff Gordon: Test Drive 2 | Pepsi Max
Tags: Industry: Beverage
Company: Pepsico
Agency: TBWA
Country: United States
Prize: Clio Awards,One Show
Year: 2012
Creative Concept: Emotion,Energy,Game,Prank
Language: English
Level: Market level - Changing the place
Topics: Brand Marketing, Emotional Marketing

Tobaccobody.fi case film

Tobaccobody.fi case film
Tags: Industry: Healthcare,No Profit
Company: Finnish Cancer Organisations
Agency: 358 Helsinki Grillifilms
Country: Finland
Year: 2013
Topics: Social Marketing

FIRST KISS

FIRST KISS
Tags: Industry: Fashion
Company: Wren
Agency: Durable Goods
Country: United States
Prize: Cannes Lion Prize,Clio Awards,London International Awards
Year: 2014
Creative Concept: kiss
Type of content: Commercial
Language: English
Level: Marketing mix level - Advertising
Topics: Brand Marketing, Emotional Marketing

Microsoft Multiscreen campaign

Microsoft Multiscreen campaign
Tags: Industry: Advertising,Computer
Company: Microsoft Corporation,Unilever
Agency: TMW
Country: United Kingdom
Year: 2014
Creative Concept: interaction
Language: English
Level: Marketing mix level - Advertising
Topics: Digital Marketing

Hornbach Hammer

Hornbach Hammer
Tags: Industry: Advertising,Automotive,Manufacturing
Company: Hornbach-Baumarkt-AG
Agency: Heimat
Country: Germany
Prize: ADC*E,Euro Effie Awards,Intercontinental Advertising Cup
Year: 2014
Language: English
Topics: Brand Marketing
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