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Search Ideabase

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Max's favourites

Ideabase

The Ideabase is the collection of thousands of creative and innovative marketing cases used in the advertisement for different sectors worldwide.

How a regular guy invented a lifesaving car option

How a regular guy invented a lifesaving car option
Tags: Industry: Automotive
Company: OPEL GABRIEL
Agency: LDV
Prize: Euro Effie Awards
Year: 2014
Type of content: Video case study
Language: English
Level: Market level - Changing the need
Topics: Brand Marketing

sTREEt

sTREEt
Tags: Industry: City,Government,Healthcare
Agency: HANCOMM,INSPIRE.D
Country: Korea, Republic of
Prize: iF DESIGN AWARD
Year: 2013
Creative Concept: interaction
Type of content: Video case study
Language: English
Level: Marketing mix level Public relations
Topics: Green Marketing

Vitamilk Dead batteries

Vitamilk Dead batteries
Tags: Industry: Consumer Goods,Food
Company: Vitamilk
Agency: BBDO,BBDO Asia
Country: Thailand
Year: 2013
Creative Concept: battery
Type of content: Video case study
Language: English
Topics: Direct Marketing,Green Marketing,Viral Marketing
Max's favourites: Max's Favourites

Arnold Works at Gold's

Arnold Works at Gold's
Tags: Industry: Cinema,Healthcare
Company: Omaze
Agency: Direct
Country: United States
Year: 2014
Type of content: Video case study
Language: English
Level: Marketing mix level - Direct marketing
Topics: Digital Marketing, Social Marketing, Viral Marketing

Equal Equalculator

Equal Equalculator
Tags: Industry: Food
Company: Equal
Agency: Mindshare
Country: Thailand
Prize: MAAT Award
Year: 2013
Type of content: Video case study
Language: English
Level: Marketing mix level - Advertising
Topics: Social Marketing, Viral Marketing

Burberry Kisses: A Google Art, Copy & Code Project

Burberry Kisses: A Google Art, Copy & Code Project
Tags: Industry: Advertising,Fashion
Company: Burberry,Google Inc.
Agency: Grow
Prize: National ADDY Award
Year: 2014
Type of content: Video case study
Language: English
Level: Market level - Changing the need,Marketing mix Level - Social Media
Topics: Brand Marketing, Digital Marketing

MAGNUM Try Shoot Share

MAGNUM Try Shoot Share
Tags: Industry: Food
Company: Magnum
Agency: Mindshare
Country: Thailand
Prize: MAAT Award
Year: 2013
Type of content: Video case study
Language: English
Level: Positioning,Marketing mix Level - Social Media
Topics: Social Media Marketing

Phubbing: A Word is Born

Phubbing: A Word is Born
Tags: Industry: Education
Company: Macquarie Dictionary
Agency: McCann,McCann Melbourne
Country: Australia
Year: 2012
Creative Concept: Phubbing
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Social Marketing

Alzheimer Nederland - Alzheimer's Event

Alzheimer Nederland - Alzheimer's Event
Tags: Industry: Healthcare
Company: Alzheimer Nederland
Agency: Ed Jasper
Country: Netherlands
Prize: Lovie Award
Year: 2014
Type of content: Video case study
Language: English
Level: Marketing mix Level - Social Media
Topics: Social Marketing, Social Media Marketing, Viral Marketing

TNT's Mob City Twitter Script

TNT's Mob City Twitter Script
Tags: Industry: Television
Agency: Deutsch New York
Prize: Cannes Lion Prize
Year: 2014
Creative Concept: Segmentation,Twitter
Type of content: Video case study
Language: English
Level: Marketing mix Level - Social Media
Topics: Social Media Marketing, Viral Marketing

Missing Kids Stamps

Missing Kids Stamps
Tags: Industry: No Profit,Other
Company: Enfants Retour Quebec
Agency: Lowe Roche
Country: Canada
Year: 2014
Creative Concept: Change Material
Type of content: Video case study
Language: English
Level: Market level - Changing the activity,Market level - Changing the need
Topics: Emotional Marketing, Social Marketing

Nomad Invisible Ramps

Nomad Invisible Ramps
Tags: Industry: Sports
Agency: LOLA Madrid
Country: Spain
Year: 2014
Creative Concept: Game,Invisible
Type of content: Video case study
Language: English
Level: Market level - Changing the place,Marketing mix level - Advertising
Topics: Brand Marketing
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