IBM Smarter Cities
In 2013 IBM lauches a campaign called Smarter Cities. The moto for the campaign was to create ads with a purpose. They created benches, walking tracks, shades to help people.
Engineer Challenge for SNCF by TBWA & DAN PARIS - Case Study
The most serious game ever designed, to recruit the best engineers for French railway company SNCF. (https://www.youtube.com/)
Campaign "The Take Off" for Transavia by Les Gaulois
transavia.com is a low-cost airline company of the AirFrance KLM group, flying to many destinations for cheap prices. To challenge competitors with better notoriety, we needed to prove that our tickets are very cheap. The target was all Parisians, because transavia.com flights leave mainly from Paris Orly airport. The challenge was to change P ...
Allianz case study
Allianz, lead European insurer send us the challenge to revamp the way they were communicating on their services. Having a clear goal in mind: make people talk, share, read and be interested about their product. We came up with an initiative based on an unexpected discovery. When the Google car went around to build up Google Street View it captured&nb ...
BNP PARIBAS WE WERE THERE
To celebrate 40 years of partnership between BNPP and Roland-Garros, we created a virtual Roland-Garros to gather 39 years of personal stories by giving the floor to all the people who lived this tournament : players, referees, ball boys, spectators, ... The videos of the memories were embedded in the 3D stadium on the exact spot where they took place Then, for the 4Oth ...
Diet Coke Presents: The Slender Vender
Diet Coke fits beautifully into one's lifestyle -- and so does its Slender Vender: The thinnest vending machine in the world. It fits where others can't and may show up in a place you'd least expect. Discover how people react when they see it. (http://www.coca-colacompany.com/)
IBM & Ogilvy France Create Ads With A New Purpose in its latest
IBM is committed to creating solutions that help cities around the world get smarter so life in those cities can be better. That’s why IBM and Ogilvy Paris worked together to spark positive change in the “People for Smarter Cities” project, which unites city leaders and forward-thinking citizens. To spread the wor ...
Milka Last Square Case Study, Cannes Lions 2014
Pour faire vivre la promesse de marque Milka « Osez la tendresse », nous avons donc décidé d'utiliser la tablette elle-même pour inciter les gens à partager leur dernier carré. Tout simplement en retirant le dernier carré de chaque tablette et en proposant de le récupérer pour soi, ou d'oser la tendresse en l'offrant à un proche. (https://www. ...
Contrex mineral water - stripper commercial
Sometimes a commercial just makes you sit up and pay attention, brings a smile to your face and stops you from popping off to do something else when the advertising break kicks in.
And occasionally it might just be a good deal more entertaining than the actual programme you were watching in the first place.
Such is surely the case of one s ...
