This revolutionary sales system made a live market out of rice paddies. Visitors to Inakadate Village could simply point their smartphone cameras at a rice paddy to purchase rice. Working on the principle of the QR code, the smartphone would "read" artwork located in the field, enabling users to place orders. (http://www.hakuhodo.jp)
The run offered the opportunity to complete a full marathon (42.195km) through Tokyo. Tokyo has a staggering 15,772 Signals,making it impossible to complete an uninterrupted urban run. The urban race through the streets of Tokyo was brought to life with traffic data provided by the police, and taking traffic light patterns, distance, timing and safety into account. The marathon was held ...
This ad expresses the high durability of the roof tiles. Personifications of the products show how they stick together and stay strong under any severe circumstances such as big typhoon, earthquake or fire break. (http://www.spooninc.com)
The Beautiful Black List
Celebrating its 50th anniversary, D&AD exhibited successive Black Pencil works together for the first time. We named these collectively as the ‘Black List’ and executed the exhibition's total design. The main theme is that of the whale. (http://www.dandad.org)
Fictional hotel "HOTEL JAPAN". As to the original setting of a gift shop, the souvenir shop of branding for foreigners work began to move towards the open of February 2014. This, even before there is a nomination from clients who have had to work together, is what was decided to be in charge. (www.dentsu.co.jp)
Pocari Music Player
A card made of paper called a variety of music with just put on the LCD screen of the iPad, the content of the new sensation. (www.pocariplayer.jp)
Suntory Whisky 3D on the Rocks
3D on the Rocks by SUNTORY is the world’s first 3D-milled ice cube to enjoy whisky in your desired shape. Our specially designed CNC router shaves a one-of-a-kind ice creation just for you. Savor your whisky with a beautiful ice creation in your favorite shape, forged with the latest technology. (http://www.tbwahakuhodo.co)
The Exhibition of Bicycles' Abandoned Time
In Tokyo, over 2 million bikes are being disposed on the city streets every year, creating huge litter, blocking traffic, as well as being esthetically disturbing. But despite this reality, these bicycles went largely unnoticed sitting in the same spot, day after day. Our hypothesis was that it’s because the problem was “invisible.” With COGOO, ...
THE 250KM WAVE
A 250km "Wave" Through different media, we welcomed the nearby occupants to 'do the wave' by the tracks amid the Shinkansen's test run and held 'The 250km Wave Across Kyushu' on the day. In a time surpassed by virtual correspondence, our test was to make a mind-boggling feeling of festivity inside of a manifestly obvious environment. Notwithstanding advertisements, we likewise dre ...
ToyToyota Backseat Driver
Backseat Driver is the first digital toy from ToyToyota. It is an iPhone app which allows kids to enjoy driving from the backseat of the car. By using the iPhone's GPS function, the player is able to drive a virtual car, which moves along with the real car that he / she is riding(www.prty.jp)
KIT KIT, when pronounced by Japanese, sounds like 'kitto katsu' which also means 'surely win'. With this happy coincidence, KIT KAT has been established as a good luck charm for the most important day in a Japanese student's life - university entrance exams. Our challenge, was to find a new, innovative and meaningful way to expand this brand beyond the student target, increa ...
[Look At Me] Introducing the Interactive Camera App for Children with Autism
Millions of children struggles to make eye contact due to autism. There has been no scientifically-endorsed treatment. Till now. Introducing the world's first interactive camera app Look At Me, a program to improve eye contact and social skills. Jong-Hyun trained with Look At Me every day for eight weeks. And it's ...
TRUE WETSUITS BY QUIKSILVER
Quiksilver Japan launched a revolutionary new product that enables Japan’s over-working businessmen to regain their work/surf balance. ‘TRUE WETSUITS’ are authentic, high quality wetsuits which can also be worn as suits on business occasions. With this revolutionary product, sports-minded workaholics can head straight from the beach to the boardroom. (http://ww ...
World Wide Maze - Google Chorme
We created a "World Wide Maze" One of Chrome Experiment series that aims to transmit the potential of the web in the world. WebSocket and WebGL technology, and use the Google Chrome tab synchronization feature, it is a game that you can play with smartphone by deforming the 3D maze at any site. (www.prty.jp)
3-SECOND COOKING “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING”
Most cellphone carriers looking to advertise their data services usually follow a well-trodden marketing route, using words like “unlimited” and obvious metaphors to emphasize speed. Japan’s biggest carrier NTT Docomo Inc. has taken the metaphor idea to the extreme. Its latest commercial, dubbed “Three-Second Cooking: Expl ...
THE PHOTOGENIC BEER KIRIN ICHIBAN - Winner ADFEST 2014
Photogenic beer? The strong buzz around this original idea made the campaign a favorite in social media and a big winner for Kirin's Ichiban Shibori Frozen Draft. (http://www.hakuhodo.jp)