ANZ GAYTMS - ANZ Cannes LIons 2014 Winner
GAYTMS was a collaboration with Whybin\TBWA Group Melbourne and ANZ, to mark ANZ becoming the principal partner of the Sydney Gay and Lesbian Mardi Gras. The Glue Society redesigned 10 ATMs in Sydney’s CBD into handcrafted artworks bejewelled with colourful rhinestones and textures. Each unique GAYTM was inspired by gay and lesbian iconography to ce ...
BNP PARIBAS WE WERE THERE
To celebrate 40 years of partnership between BNPP and Roland-Garros, we created a virtual Roland-Garros to gather 39 years of personal stories by giving the floor to all the people who lived this tournament : players, referees, ball boys, spectators, ... The videos of the memories were embedded in the 3D stadium on the exact spot where they took place Then, for the 4Oth ...
THE SOCIAL SWIPE - Cannes Lions 2014 Winners Case Study
A single credit card swipe donates 2 EUR and presents the result right away on the screen of the interactive billboard. Film sequences show how the bound hands of an imprisoned Filipino child are freed or how a slice of bread is cut for the daily meal of a familiy in Peru. (https://www.kolle-rebbe.de/)
IBM Ad Changes Color To Match Your Outfit
In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales. This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work. (http://www.bcreative.al/)
The Concert in a Banner
Axion introduced an internet-first :"Axion Banner Concerts, streaming live-gigs in the frame of traditional banners. They booked an impressive mediaplan on popular websites and organised a contest to select 25 young upcoming bands to play a concert in these 6 million banners. They also installed a voting system for the public to elect a winner. (http://www.bornoncloud9.be ...
Garanti - The Last Person on Earth - Case Video
In an attempt to increase the numbers of its customers using online banking, Garanti Bank identified those customers in its database who still hadn't logged on, and targeted them with a personalized video campaign. Clients were sent an email, which when they opened linked to a video of a TV news flash - announcing them as the last person on ea ...
IBM & Ogilvy France Create Ads With A New Purpose in its latest
IBM is committed to creating solutions that help cities around the world get smarter so life in those cities can be better. That’s why IBM and Ogilvy Paris worked together to spark positive change in the “People for Smarter Cities” project, which unites city leaders and forward-thinking citizens. To spread the wor ...
Penetrare il mercato dei piccoli con una campagna mirata ai giovani imprenditori.
Con l’apertura di un conto ‘Easy Blue’ al giovane cliente le viene regalato una 24ore con materiale per stampare: adesivi, volantini, biglietti da visita. Per iniziare il proprio business si deve registrare sul sito www.bizznizz-postbank.nl, decidere il tipo di business, scegliere il suo nome, creare il logo, stamp ...
