IKEA 365 campaign
The IKEA 365 campaign case study, launched to demonstrate the range of what IKEA has on offer. The guys created 365 unique “in store” TV ads, shooting up to 15 in a day at stages to ensure they would be far enough ahead to deliver daily ads that would feature both online and randomly across TV stations. (http://www.digitalbuzzblog.com/)
Philips Carousel for Cinema 21:9 TV - How they did it
Carousel is an online advertisement launched in April 2009 by Philips to promote Philips Cinema 21:9 LCD televisions. The 139-second (2m19s) piece is a continuous tracking shot of a frozen moment after an armoured van heist gone wrong, with robbers dressed in clown masks holding a pitched battle wi ...
Hairdressers -TEDx- Best of #OgilvyCannes 2012 / #CannesLions
Whose talk keeps you glued to your chair? Your hairdresser’s. Which makes these talented folks a perfect vector for spreading big ideas. TEDxBuenosAires invited 60 hairdressers and stylists to their latest TEDx event. (http://readerstarred.blogspot.it/)
Guy Kawasaki (born August 30, 1954 in Honolulu, Hawaii) is a Silicon Valley marketing executive. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He popularized the term "evangelist" in marketing the Macintosh, and the concepts of evangelism marketing and technology evangelism.
Guy Kawasaki was born in Honolulu, Hawaii, where he attended Iolani School ...
David Mackenzie Ogilvy (23 June 1911 – 21 July 1999), CBE, was an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry".
David Mackenzie Ogilvy was born on 23 June 1911 at West Horsley, Surrey in England. His mother, Dorothy Blow Fairfield, was Anglo-Irish. His father, Francis John Longl ...
