To the delight of young men and the dismay of their mothers, Old Spice Re-fresh Body Sprays are here. Spray goodbye to boyhood. Smellcome to Manhood. (http://www.wk.com)
Coca-Cola created a marketing campaign that teens felt was for them, using channels and content that spoke directly to them:
They changed the colour of Coke's iconic red cans by launching a new range of limited edition multi-coloured cans that teens could collect, play with and share. The cans were also readable codes that unlocked a hidden, colo ...
The Economist targeted a broad new demographic: ‘Progressives’ who are aware of the brand but don’t see it as a natural destination for consuming their news and current affairs. As The Economist’s writing is astoundingly irreverent and diverse, our job was to deliver a true taste of the articles via a series of provocative digital banners in unexpected places. Then offer more bite-sized and flexib ...
There are many reasons why women don’t check their breasts – they don’t know how, they forget, or they simply feel uncomfortable touching their breasts. To turn awareness into action, Colenso BBDO created Breast Cream for the New Zealand Breast Cancer Foundation - a simple moisturiser that makes checking your breasts a part of your regular beauty routine. Simply applying it helps you look and feel ...
Lawrence "Larry" Page (born March 26, 1973) is an American computer scientist and internet entrepreneur who co-founded Google Inc. with Sergey Brin, and will be the future CEO of the proposed conglomerate, Alphabet Inc. Page is the inventor of PageRank, Google's best-known search ranking algorithm. As of November 2014, Google has 55,600 employees and operates in more than 40 countries.
Biografia
Lorenzo Marini (Monselice, 1958) è un pubblicitario e scrittore italiano.
Dopo gli studi artistici e la laurea in Architettura a Venezia nel 1980, lavora presso alcune agenzie pubblicitarie italiane: Ogilvy, Leo Burnett, Canard e Gruppo Armando Testa. Nel 1997 fonda a Milano la Lorenzo Marini & Associati, agenzia con filiali a Forlì e Torino e che nel 2010 apre una sede a New Yor ...
News Bottle!
In 2015 The Mainichi Newspapers created a campaign with the help of Densu Tokyo. They turned the mineral water packaging into the newspaper in order to target the young genreation.
CNN Go beyond borders
With the Ambient staging "Go Beyond Borders" CNN International brings its new slogan eye-catching awareness. 40 km of "Go Beyond Borders" - tape to make the occasion of the 20th anniversary of the Berlin Wall through Berlin the former border again visible and tangible. (www.heimat-berlin.com)
Response campaign
To build on the success of the Man Your Man Could Smell like buzz and online conversation, Wieden+Kennedy and Old Spice took a fresh approach to online brand engagement with a unique interactive strategy.(www.wk.com)
Wi-Fi Poster
CJ Entertainment, is the largest film distributor in South Korea. Much of their huge marketing budget was being spent on massive poster campaigns targeted at young moviegoers, but conventional posters seemed to have little, if any, effect on the choices of the smartphone generation. (www.cheil.com)
Pleasure Hunt
We follow a young pleasure seeker, who in true acrobatic style, makes her way through the internet whilst interacting with different brands. Her objective is to get to the new Magnum Temptation ice cream. Along the way she captures chocolate bon bons - a key ingredient in Magnum Temptation - and so drives up her score. (www.lowebrindfors.se)
KitKat Mail
KIT KIT, when pronounced by Japanese, sounds like 'kitto katsu' which also means 'surely win'. With this happy coincidence, KIT KAT has been established as a good luck charm for the most important day in a Japanese student's life - university entrance exams. Our challenge, was to find a new, innovative and meaningful way to expand this brand beyond the student target, increa ...
Emart Flying Store
We built a remote controlled, gigantic balloon, named Flying Store, with the Wi-Fi router embedded. “Free Wi-Fi” is written on the Flying Store balloon which makes an unexpected appearance in downtown areas with large population such as Time Square and Gangnam Station. When people see Flying Store and connect to the Wi-Fi of Flying Store with their smartphones, they c ...
McDonald's Chalkboard Menu
In a new campaign by DDB Warsaw, McDonald’s presents its unique daily offers on a chalkboard menu in front of its busiest restaurant in Warsaw. The menu items are hand-drawn by a graffiti artist on a full-size advertising billboard. The billboard presents fresh ingredients of McDonald’s food, seasonal items and a variety of lunch and breakfast menus (http ...
Family: Unskippable - GEICO (Extended Cut)
"Family," in Geico's celebrated "Unskippable" preroll campaign from Martin in Richmond, Va., which presented the brand pitch in the first five seconds and then humorously showed characters pretending to be frozen as the action continued around them. "You can't skip this Geico ad because it's already over," the voiceover says. (http://www.adweek.com)
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Free coffee campaign
It's another salvo in the ongoing fast-food breakfast war: McDonald's announced Friday that it will offer customers nationwide a free cup of McCafe coffee for two weeks. (http://money.cnn.com)
Akanksha's Message Barter
In India what do you do when you don't have money for advertising? You 'force' celebrities to campaign for you! Akanksha, an NGO, runs schools for underprivileged children and needed teachers. Ogilvy & Mather Mumbai tried an experiment called 'Message Barter' - with school children spreading a message for India's biggest celebrities and in return, they asked them to ...
Top 10 Marketing Failures: Coke, Ford, Netflix
They seemed like such good ideas At the time. Not every marketing campaign can be a success, but it takes a special kind of ad to fail as spectacularly as these. Whether they're creeping out audiences, offending special interest groups, losing money for their businesses or are just plain weird, these marketing choices have been some of the worst in ...
10 Epic Viral Marketing Videos
So how is it possible to break through and gain an epic win with your marketing campaigns? There are many companies of all sizes that are still exploding online and gaining the famous viral hit. (http://www.thewebmate.com/)
