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Regis McKenna is a marketer who introduced many of the ideas that are now part of the mainstream in technology marketing and who helped launch some of the major technical innovations of the computer age, including the first microprocessor (Intel Corporation), Apple's first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop).
Jay Conrad Levinson (February 10, 1933 – October 10, 2013) was an American BUSINESS writer, known as author of the popular 1984 book "Guerrilla marketing."
Lester Wunderman (June 22, 1920) is an advertising executive widely considered the creator of modern-day direct marketing. His innovations include the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more. He identified, named and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998.
Michael Eugene Porter (born May 23, 1947 in Ann Arbor, Michigan, United States)[2] is the Bishop William Lawrence University Professor at The Institute for Strategy and Competitiveness, based at the Harvard Business School. He is a leading authority on competitive strategy and the competitiveness and economic development of nations, states, and regions. Michael Porter's work is recognized in many governments, corporations and academic circles globally. He chairs Harvard BUSINESS School's program dedicated for newly appointed CEOs of very large corporations.
Chris Anderson (born July 9, 1961 in London, United Kingdom) is a British-American author and entrepreneur. He was with The Economist for seven years before joining WIRED magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail; which he later expanded into the 2006 BOOK, The Long Tail: Why the Future of BUSINESS Is Selling Less of More.He is currently the cofounder and CEO of 3D Robotics, a drone manufacturing company.
Dr. Gary P. Hamel (born 1954) is an American management expert. He is a founder of Strategos, an international management consulting firm based in Chicago.
