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Total: 30 results found.
Tag: Level:Marketing mix Level - Social Media
The Nest Address
Together with Enel Romania & The Ornithological Society of Romania, we created The Nest Address, a geolocation app that people can use to send GPS coordinates of any stork nest they see. It is the first mobile crowd-sourced initiative to keep storks safe. Anyone with a smartphone can now send nest locations, that will even receive physical addresses. The Nest Address is an easy- ...
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Made of Music
To celebrate the 30-year-anniversary of his first and only solo album, Por Diferentes Caminhos, world-renowned Brazilian musician Hermeto Pascoal returned to the studio with Budweiser to record new songs for a digital tribute. Guided by Hermeto’s unique experimentalism and inspired by Budweiser’s 140 year history, is been developed a digital platform called 'Made of Music,' which translates ...
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Bloody Idiot
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Love Story
Movistar’s Love Story captures the sweet tale of boy meets girl, a modern story of young love through social media. But not everything is as it seems.Movistar Conscience - aimed at promoting secure and responsible use of telecommunications and social networks, particularly for young and vulnerable users. The work, developed by Y&R Mexico, was launched during National Children’s  ...
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The Color of Corruption
Colour of Corruption is a tool launched by the Reclame Aqui Institute which highlights, in every website, the names of elected politicians and Ministers of State that have unresolved issues with the law. With just 3 clicks you install the Colour of Corruption plugin in your browser and you're done. Then you can navigate as usual and, ...
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Responsibly, The Beer
Ubrew is a small brewing company based in London. They asked us to launch a new low alcohol beer brand with a small media investment but with a strong digital based idea with a high communication value. A smart, disruptive idea able to stand out from the crowd of the multi millionaire beers campaign. Something that people want to talk about. (http://www.mccannhealth.com)  
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Drag, Drop and Go
The user drags and drops an image onto the Cheapflights banner, which captures and analyses it, then feeds the detailed content description of the image to multiple service APIs to establish if the photo shows a singer, actor or sports star. This information is then fed to ticket sale services, such as Ticketmaster or Songkick, to find out when and where next public event is taking place.&nbs ...
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Bring Down the King
King Joffrey tumbled to the ground in Aotea Square on April 7, only a few days after the campaign started, and just in time for the highly anticipated launch of the fourth season of the cult TV series Game of Thrones. Through a world-first experiential and social media event, Game of Thrones fans were challenged to use their collective voices through the power of social media t ...
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News Bottle!
  News Bottle! In 2015 The Mainichi Newspapers created a campaign with the help of Densu Tokyo. They turned the mineral water packaging into the newspaper in order to target the young genreation.    
Prime Television Call Girls
  Prime Television Call Girls Prime Television wanted a national radio campaign to promote the launch of the new season premiere of the hit TV show, Secret Diary of a Call Girl. However, because this was now the fifth season of the show, we needed to do something very different to capture the audience’s attention.    
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Clouds over Cuba
  Clouds over Cuba To honor the 50th anniversary of the Cuban Missile Crisis, we partnered with Tool of North America to create an interactive multimedia documentary, combining elements of a traditional documentary with an interactive experience. The site, cloudsovercuba.com, lays out the full story of the Crisis in riveting detail through dozens of archival photos, videos, documents and  ...
IBM Smarter Cities
  IBM Smarter Cities In 2013 IBM lauches a campaign called Smarter Cities. The moto for the campaign was to create ads with a purpose. They created benches, walking tracks, shades to help people.  
Burger King Anti Preroll
Burger King Anti Preroll No one hates Youtube ads more than Burger King’s young dude target market. So we didn’t make a Youtube ad. We made 64 of them, all customised to the videos we knew our consumers were watching. We turned a media placement our consumers loathed into the perfect place to have a conversation. Link: http://www.colensobbdo.co.nz/portfolio/anti-pre-roll/
SCREEN AGE LOVE STORY
  SCREEN AGE LOVE STORY Philippine telecommunications giant PLDT is a leader in home broadband services through its myDSL brand. To establish this further, we created a campaign that showed how strong broadband connections help make stronger family connections. We did this by introducing Derek S. Lorenzo, a boy who uploaded a video of himself on YouTube, singing an original song to his c ...
Send your facebook profile to Capetown
  Send your facebook profile to Capetown Cape Town Tourism, briefed us to come up with an online campaign that promotes the unexpected side of Cape Town and increases tourism to all the small communities, never heard of places and unearthed gems that can’t be found on Google, Wikipedia, Trip Advisor and Expedia. By doing the next best thing and sending their Facebook profiles instead. T ...
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Hot Wheels Double Loop Dare
  Hot Wheels Double Loop Dare The Double Loop Dare campaign used rich entertainment content rather than traditional advertising to spread Hot Wheels’ global brand messaging to a large audience than just the core young boy, making it relevant to boys of ALL ages. (www.mistress.agency)      
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AXE: Susan Glenn
  AXE: Susan Glenn Our campaign for Axe taps into a situation every single guy in the world can identify with, and gives it a name – “Susan Glenn.” Luckily for guys everywhere, Axe is here to help. (www.bartleboglehegarty.com)    
The First Email Test Drive
  The First Email Test Drive Audi Spain wanted to communicate its technological capacity in a way that would be understood by all audiences. To achieve this, we decided to create a new version of the most popular vehicle in history: Santa's sleigh. The new Audi ICC was launched into the market -in early December- like any other model of the brand and customers were invited to test it in e ...
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Skoda - Change My Car
Skoda - Change My Car We decided to organise a rather original casting session, an exercise aimed at finding the most clapped-out car in Spain. Why? In order to destroy it and give the owner a Skoda Yeti in its place. In line with the way other casting sessions are run we asked the public to upload creative videos and/or photos of their old cars and tell us why they deserved to win. Once the lev ...
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Google Presents: Pepsi "Test Drive"
  Google Presents: Pepsi "Test Drive" Riding alongside Gordon and the salesperson is a conspicuously shown container of Pepsi Max … on the grounds that the feature is a business. Transferred to Youtube by Pepsi on Tuesday, the feature racked up more than 7 million perspectives by Thursday, tricking a couple individuals simultaneously    
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