Clayton M. Christensen (born April 6, 1952 in Salt Lake City, Utah) is the Kim B. Clark Professor of Business Administration at the Harvard Business School (HBS), with a joint appointment in the Technology & Operations Management and General Management faculty groups. He is best known for his study of innovation in commercial enterprises. His first BOOK, The Innovator's Dilemma, articulated hi ...
David Aaker
David Allen Aaker (born 1938 in Fargo, North Dakota, U.S.) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, well known marketing expert with a particular focus on brand strategy.
Geometry Global Kuala Lumpur, The True Fans Case Video
For Lost Animal Souls Shelter, a small NGO on Facebook that depends on public funding, that meant trouble. We had to reinvent our approach towards our Facebook community. We did that by converting our fans into administrators. This meant that we got people more involved in the daily management of the community. They weren't mere observers ...
KOMBI LAST WISHES Cannes Lions 2014
A brilliant campaign to save Drive-In Cinemas; and VW Kombi’s ‘Last Wishes’, a heartwarming campaign dripping in nostalgia to farewell the beloved VW Kombi van. (http://theonecentre.com/)
BABOLAT PLAY case film
To improve their game, tennis players need to understand and see their game play to decode what they are not doing right. Babolat wanted to create a new type of tennis racket that would allow players to 'see' and understand what was happening at ball impact on the racket head. To see the way players hit the ball on the racket, or identify spin and speed? Or how many times ...
10 Epic Viral Marketing Videos
So how is it possible to break through and gain an epic win with your marketing campaigns? There are many companies of all sizes that are still exploding online and gaining the famous viral hit. (http://www.thewebmate.com/)
Case Study: Digital Marketing - Kraft Foods Make Something Amazing
Kraft Singles is helping fans gear up for summer through a Pinterest contest aimed at inspiring summer grilling and creating good times among family and friends. Recently launched, the sweeps encourages fans to “pin to win” the necessary essentials for spicing up their backyard barbeque spread. Kraft Cheese is ...
Snickers Google Misspellings
Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom worked with Google technology to bid on misspellings of the 500 most commonly searched terms. Each time someone misspelt a word they were given a tailored message to "Grab yourself a Snikkers" as "Yu cant spel properlie wen hungrie." W ...
MySkyStatus
A tool created by Profero for Lufthansa. One that keeps people in touch with friends, family and business partners, via their social networks; wherever they are in the world, both on the ground or in the air.
Ppt Case Luftansa MySkyStatus
