SHARE MY DABBA
Two channels made sharing food a reality – the on-ground Dabbawala network and social media. With the Share sticker they transformed the century old food-delivery network into a food-sharing network. The network itself distributed our Share stickers and communication cards, free of charge. Untouched-uneaten food in your dabba (lunchbox)? Just put the Share sticker on it. The dab ...
Buick - Human Traffic Signs
In China someone is injured in a traffic accident every three minutes, and every ten minutes, someone dies as result of one. Pedestrians and drivers failing to acknowledge and obey traffic signs is key to these tragic statistics. Working with client Buick of Shanghai General Motors, Lowe China has created a road safety campaign to alert drivers about obeying traffic s ...
HEINEKEN NEW ZEALAND, TUI BEER 'TUI CATCH A MILLION' case study
As a sponsor of NZ Cricket, Tui Brewery needed to create a better experience for more fans to come to games - and drink Tui. Change the way people watched the game - and get them to pay for it: get people to purchase and wear orange Tui ‘Catch a Million’ T-shirts to the game. Catch a six (like a home run) in the crowd with one hand. ...
HomePro The Other Side Project
Every year HomePro's main media is a poster and sign-board with one side an advertising benefit. After the posters have served their time the government destroys them all. BBDO Bangkok came up with the idea to give them another use, knowing that many Thais fix their shelters with sign-boards. They decided to dedicate the other side of the sign-board to make th ...
#CannesLions 2012 Gold Outdoor: SHARE A COKE
COKE has always been an integral part of people coming together. But in our digital world, the way we connect has changed. We had to jump start some real conversations – with people you may have lost touch with, or were yet to meet. And nothing reminds you more of someone than their first name. So we printed the 150 most popular Australian names on CO ...
SORRY ABOUT THE TWIGS, FOLKS
Monteith’s wanted drinkers to know that their cider contains fresh fruit, not concentrated fruit syrup like their competitors. So they slipped real apple tree twigs into Monteith’s cider boxes. Within a week, New Zealanders were asking for an explanation via facebook, radio and the Monteith’s call centre. After two weeks, they apologised for the ‘mistake’ throug ...
Cannes Lions 2013: DDB Mudra's campaign for 'Aarambh'
This campaign is a good example of a integration in a different way. Not typically through their use of marketing channels but through what it is actually portraying. This advert is an example of product design as well as a campaign to help school children, in less economically developed countries, have sufficient equipment and supplies for t ...
