Jim Stengel (born James R. Stengel on May 5, 1955) is an American businessman, author, professor, and public speaker. He served as the global MARKETING officer of Procter & Gamble from 2001 to 2008. Stengel is currently the president and CEO of The Jim Stengel Company, where he advocates for ideals-driven businesses and brands. In December 2011, he released his first book, Grow: How Ideals Pow ...
Neil Rackham is an author, consultant, and academic who is widely recognized as one of the founders of modern sales theory. Three of his books have been on the New York Times best seller list and his works have been translated into over 50 languages.
George S. Day is an educator in the field of marketing. He is the Geoffrey T. Boisi Professor of marketing and co-Director of the Mack Institute for Innovation Management at the Wharton School of the University of Pennsylvania. His primary areas of activity are marketing, strategy making, organic growth and innovation, organizational change and competitive strategies in global markets.
Robert Lawrence Kuhn (born 1944 in New York) is an international corporate strategist, investment banker, and public intellectual. He has a doctorate in brain research and he is a long-time adviser to China's leaders and the Chinese government; adviser to multinational corporations on China strategies and transactions; and a frequent commentator on business, finance (he is a columnist for China Da ...
Gerald Zaltman received his AB degree in Government from Bates College in 1960. Two years later, he was awarded an MBA from the University of Chicago. He was awarded a Doctoral degree in Sociology from Johns Hopkins University in 1968.
Faith Popcorn (born as Faith Plotkin) is a futurist, author, and founder and CEO of marketing consulting firm BrainReserve. Her best-selling book is The Popcorn Report (1991).
Unload Your 401k
In the 15 years since Columbine, our nation has seen over 1.4 million people injured or killed by guns, and gun companies have made more money year after year. We brought victims of gun violence together to discuss the problem and to ask: How much of the gun industry's growth is actually coming from us all? (https://www.youtube.com)
Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject.
Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory and also marketing warfare theory.
First World Problems Anthem
DDB New York announced recently that it is attempting to eliminate the #FirstWorldProblems hashtag on Twitter – the first mission to wipe out, instead of promote, a trending hashtag.#FirstWorldProblems showcases concerns that seem irritating to those living in wealthy, industrialized countries, yet come across as rather callous when compared to the issu ...
The Impossible Family Portrait
Pereira & O’Dell has introduced for Skype three short stories for its “Stay Together” campaign that focus on family and friends keeping in touch over long distances. Their accounts are wildly different, heartfelt approaches to living apart from loved ones. The first of the series, “The Impossible Family Portrait,” tells the story of Denis&nb ...
Android KITKAT 4.4 - The future of confectionery
KITKAT's Chief Breaks Officer tells us why KITKAT 4.4 is the future of confectionery. ( http://www.kitkat.com)
Honey Maid: Love
We made a commercial about what makes families, family. And we received a lot of comments. See what we did with them. (https://www.youtube.com)
Regis McKenna is a marketer who introduced many of the ideas that are now part of the mainstream in technology marketing and who helped launch some of the major technical innovations of the computer age, including the first microprocessor (Intel Corporation), Apple's first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first ...
Jay Conrad Levinson (February 10, 1933 – October 10, 2013) was an American BUSINESS writer, known as author of the popular 1984 book "Guerrilla marketing."
Lester Wunderman (June 22, 1920) is an advertising executive widely considered the creator of modern-day direct marketing. His innovations include the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more. He identified, named and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998.
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Michael Eugene Porter (born May 23, 1947 in Ann Arbor, Michigan, United States)[2] is the Bishop William Lawrence University Professor at The Institute for Strategy and Competitiveness, based at the Harvard Business School. He is a leading authority on competitive strategy and the competitiveness and economic development of nations, states, and regions. Michael Porter's work is recognized in many ...
Dr. Gary P. Hamel (born 1954) is an American management expert. He is a founder of Strategos, an international management consulting firm based in Chicago.
Clayton M. Christensen (born April 6, 1952 in Salt Lake City, Utah) is the Kim B. Clark Professor of Business Administration at the Harvard Business School (HBS), with a joint appointment in the Technology & Operations Management and General Management faculty groups. He is best known for his study of innovation in commercial enterprises. His first BOOK, The Innovator's Dilemma, articulated hi ...
David Aaker
David Allen Aaker (born 1938 in Fargo, North Dakota, U.S.) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, well known marketing expert with a particular focus on brand strategy.
