Dark Knight - Viral Marketing Campaign
"Why So Serious?" was designed as a 360° alternate reality experience that played out over 15 months leading up to the release of The Dark Knight. Spilling out over a multitude of different platforms, this deep immersive campaign recruited the audience to become real citizens of Gotham City. Over 11 million unique participants in over 75 countries fueled th ...
CINDER Case Film - Grand Prix Innovation Lions Cannes Lions 2013
Cinder has since been open-sourced and has quickly taken on a life of its own with a huge global community not just using it, but contributing back with new source code, bug fixes and documentation. A number of technology giants are leaning on Cinder for products as well as R & D. Beyond commercial use, academic institutions ar ...
Chipotle - Back to the Start Case Study (Cannes 2012)
A stop-motion animation shows the benefits of sustainable farming. In it, a farmer grows his farm into an industrial animal factory until he realizes the benefits of sustainable farming - and turns it back. All proceeds go to the Chipotle Cultivation Foundation. (http://creativity-online.com/)
Zappos Baggage Claim Game
The day before Thanksgiving is notorious for being the busiest travel day of the year. All those lines and delays. It’s not much fun. So we decided to bring a little Zappos.com happiness to weary, unsuspecting travelers by turning a baggage claim into a game. On that day, when passengers arrived to claim their bags, they were met with a pleasant surprise: the chance to ...
Theodore Levitt (March 1, 1925, Vollmerz, Main-Kinzig-Kreis, Germany – June 28, 2006, Belmont, Massachusetts) was an American economist and professor at Harvard Business School. He was also editor of the Harvard Business Review and an editor who was especially noted for increasing the Review's circulation and for popularizing the term globalization. In 1983, he proposed a definition for corporate ...
Guy Kawasaki (born August 30, 1954 in Honolulu, Hawaii) is a Silicon Valley marketing executive. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He popularized the term "evangelist" in marketing the Macintosh, and the concepts of evangelism marketing and technology evangelism.
Guy Kawasaki was born in Honolulu, Hawaii, where he attended Iolani School ...
Wroe Alderson (1898 – 1965), an active Quaker, is widely recognized as the most important marketing theorist of the twentieth century and the "father of modern marketing".
Alderson’s academic training was at George Washington, MIT and the University of Pennsylvania. He served as president of the American Marketing Association and was highly active in The Institute of Management Sciences. He bega ...
Thomas J. "Tom" Peters (born November 7, 1942 in Baltimore, Maryland) is an American writer on BUSINESS management practices, best known for In Search of Excellence (co-authored with Robert H. Waterman, Jr).
Peters was born in Baltimore, Maryland. He went to Severn School for High School and attended Cornell University, receiving a bachelor's degree in civil engineering in 1965, and a master's d ...
ADWORDS
From Wikipedia, the free encyclopedia
(Redirected from Google AdWords)
Google AdWords is an online advertising service that places advertising copy above, below, or beside the list of search results Google displays for a particular search query, or it displays it on their partner websites. The choice and placement of the ads is based in part on a proprietary determin ...
Google Search
From Wikipedia, the free encyclopedia
Google Search, commonly referred to as Google Web Search or just Google, is a web search engine owned by Google Inc. It is the most-used search engine on the World Wide Web,[4] handling more than three billion searches each day.[5][6] As of February 2015 it is the most used search engine in the US with 64.5% marke ...
Google
From Wikipedia, the free encyclopedia
This article is about the corporation. For the search engine, see Google Search. For other uses, see Google (disambiguation).
Not to be confused with Goggle or Googol.
Google is an American multinational corporation specializing in Internet-related services and products. These include online advertising technologies, search, cloud co ...
Prevacid®24HR marked the first release of an OTC Proton Pump Inhibitor (PPI) for the treatment of frequent heartburn in its original formulation. Novartis aimed to launch Prevacid®24HR into a market dominated by its leading competitor's heartburn treatment and position the product as a superior alternative. Novartis sought to ignite word of mouth and product demand prior to the launch of Prevacid® ...
Chubb Insurance takes an approach similar to that of Northwestern where its Twitter feed is concerned, using the platform almost exclusively for the purpose of customer education. With a level of follower interaction that lies above most of the examples above, Chubb’s Twitter account also serves as a more friendly face to the world for the company.
Supplanting promotion material with educational material, the Northwestern Mutual Twitter account offers nearly daily links to informative articles that aim to help customers new and old to choose the best policies for their lifestyles. While not exactly hands-on, this approach does a great service for Northwestern’s customers by keeping them in the loop on a subject that is often seen as complex ...
