Newcastle Brown Ale: "IF WE MADE IT"
When Newcastle chose not to produce couldn’t afford an actual big game spot, Droga5 pulled out all the stops to show the world the ad Newcastle would have made, if they could have. A microsite at IfWeMadeIt.com housed teasers, trailers, focus groups and even “behind-the-scenes” footage featuring Anna Kendrick and Keyshawn Johnson for the co ...
Not Impossible's 3D Printing Arms for Children of War-Torn Sudan
Just before Thanksgiving 2013, Not Impossible's Mick Ebeling returned home from Sudan's Nuba Mountains where he set up what is probably the world's first 3D-printing prosthetic lab and training facility. More to the point of the journey is that Mick managed to give hope and independence back to a kid who, at age 14, had both his ar ...
The most advanced sign on earth
It looks so simple... and that deception isn't an accident. Since the conception of Points, the goal has been to make it look as one would expect a directional sign should. Packing motors, gears, sensors, wiring, and a support structure into such a compact package, however, was far from an easy feat. Over the past three years, we designed and prototyped count ...
Halo3 Believe
Halo players were more than just gamers. They were warriors who had spent years in the combat zones of Halo 1 and Halo 2. Halo 3 was to be their finest hour yet an epic defense of their home planet in the face of impossible odds. We wanted this campaign to be a monument to their greatest battle. This wasn't just the most successful game launch in history. I ...
Burger King Whopper Freakout
The Whopper is America's most beloved burger and has been for past 50 years but how do you prove love? Burger King Decided to prove it by taking away the Whopper for one day in one town to see what would happen, what happen was the Whopper freakout. (http://adage.com)
Obama Presidential Campaign
Barack Obama election work hailed for mix of new media, community and TV advertising at Cannes Lions awards. The campaign that drove Barack Obama to victory in the US presidential election has claimed two top awards at the Cannes Lions International Advertising Awards. (http://www.theguardian.com)
TWELPFORCE
Best Buy is a supermarket and in best buy they made a team and named it TWELPFORCE and then they made twitter id @twelpforce which help peoples answering their question (www.cpbgroup.com)
Nike Livestrong - The Chalkbot
The Nike's Livestrong campaign Chalkbot. We use road as canvas chalkbot helps people in spreading message and during this compaign livestrong sales increased 26% (http://www.wk.com)
Target Kaleidoscopic Fashion Spectacular
20 sensory-overloaded minutes fashioned out of 60+ dancers, an original visual program created by Daft Punk's light designers, a new pop symphony from one-half of N.A.S.A., and over 155 rooms of New York's Standard hotel? You could start with "Spectacular," but even that seems limiting.(www.mothernewyork.com)
Burma Installation
As part of its campaign to help free Burma’s estimated 2,100 political prisoners, Human Rights Watch & JWT NY created an interactive installation at Grand Central Station. Consisting of hundreds of prison cells, a closer look reveals that the cell bars are actually pens. Visitors could remove the pens to symbolically free the innocent prisoners and then use the pen to sign ...
Mercedes-Benz Tweet Race
The race was conducted on Twitter and chronicled in real time at www.mbtweetrace.com, generating vast amounts of wholly unfiltered content from teams and supporters — and bringing every aspect of the competition to life. As the bond between participants grew, the race reached millions of people and connected the brand with a new audience. (www.razorfish.com)
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Bing | Decode Jay-Z
Due to long-established, habitual relationships with Google, Microsoft’s search engine, Bing, suffered from perpetually low penetration and relevance with influential audiences. To help break the Google habit, Droga5 sought to create an actual product demonstration of Bing’s benefits that would catapult it into culture. Identifying the launch of Jay Z’s autobiography, Decoded ...
Protect handwriting in schools | Project Learning Curve
Project Learning Curve is an app the agency conceived and worked with software developers to bring to life. The app allows teachers to measure students’ handwriting progress by putting a digital pen to paper. Just like wearable fitness trackers encourage people to exercise their hearts by tracking their miles, the Project L ...
LISNR at R GA Demo Day 2015
Lisnr uses high-frequency audio tones to unlock discounts, second-screen experiences, and other engagement opportunities through ambient noise. The idea here is that Lisnr can provide audio tones, ones outside of the range of regular hearing, that will trigger any device into a certain action. If you’re walking through a baseball game and head up to a concession ...
Ripple
Rory McIlroy grew up dreaming of playing at the top of the game. As a boy in Northern Ireland he emulated parts of Tiger's game and constantly pushed himself so that one day he could play on the same level. Now he has the chance to emulate Tiger again, by winning a career grand slam. (http://www.wk.com)
Old Spice | Dadsong | #SmellcometoManhood
To the delight of young men and the dismay of their mothers, Old Spice Re-fresh Body Sprays are here. Spray goodbye to boyhood. Smellcome to Manhood. (http://www.wk.com)
Guns With History
Debunk the perception that guns make you safer by doing the unthinkable: opening a gun store. But instead of showing the gun features, show the histories behind them – the suicides, homicides, unintentional and mass shootings that resulted from gun ownership. (http://grey.com)
Reference:http://action.ceasefireusa.org
BURGER KING - PROUD WHOPPER
In 2014, Burger King introduced the Proud WHOPPER®, a burger wrapped with the colors of the rainbow. People flocked to Burger King to find out what was so different about this WHOPPER®. But when they opened the wrapper, they found the same WHOPPER® they’ve always loved. The message on the wrapper simply said: “we are all the same inside.” (http://www.davidtheagency.co ...
The ALS Ice Bucket Challenge
Leading the fight to treat and cure ALS through global research and nationwide advocacy while also empowering people with Lou Gehrig's Disease and their families to live fuller lives by providing them with compassionate care and support. (http://www.alsa.org)
The Collective Project
Tasked with increasing awareness and engagement for Microsoft OneNote, we set out to inspire a student audience by showing them how the note taking software could benefit their lifestyle. ( https://www.possible.com)
Reference: http://office.tumblr.com
