LEGO Builders of Sound - Making-Of
For the launch of Star Wars 3D: Episode 1 Lego asked for an innovative and attention-grabbing promotion to advertise the LEGO Star Wars sets. (http://www.serviceplan.com)
CocaCola China - Chok! Chok! Chok!
“Chok!”, meaning rapid motion, is the latest slang word used by Hong Kong teens. Riding on the popularity of this new slang word, Coca Cola created a smartphone app to let teens catch tumbling bottle caps straight from the TV screen to win instant prizes, successfully turning a traditional TVC into Hong Kong and Asia’s first ever interactive gaming promotion. ( ...
CINDER Case Film - Grand Prix Innovation Lions Cannes Lions 2013
Cinder has since been open-sourced and has quickly taken on a life of its own with a huge global community not just using it, but contributing back with new source code, bug fixes and documentation. A number of technology giants are leaning on Cinder for products as well as R & D. Beyond commercial use, academic institutions ar ...
IBM & Ogilvy France Create Ads With A New Purpose in its latest
IBM is committed to creating solutions that help cities around the world get smarter so life in those cities can be better. That’s why IBM and Ogilvy Paris worked together to spark positive change in the “People for Smarter Cities” project, which unites city leaders and forward-thinking citizens. To spread the wor ...
Case Study: Digital Marketing - Kraft Foods Make Something Amazing
Kraft Singles is helping fans gear up for summer through a Pinterest contest aimed at inspiring summer grilling and creating good times among family and friends. Recently launched, the sweeps encourages fans to “pin to win” the necessary essentials for spicing up their backyard barbeque spread. Kraft Cheese is ...
Chipotle - Back to the Start Case Study (Cannes 2012)
A stop-motion animation shows the benefits of sustainable farming. In it, a farmer grows his farm into an industrial animal factory until he realizes the benefits of sustainable farming - and turns it back. All proceeds go to the Chipotle Cultivation Foundation. (http://creativity-online.com/)
Milka Last Square Case Study, Cannes Lions 2014
Pour faire vivre la promesse de marque Milka « Osez la tendresse », nous avons donc décidé d'utiliser la tablette elle-même pour inciter les gens à partager leur dernier carré. Tout simplement en retirant le dernier carré de chaque tablette et en proposant de le récupérer pour soi, ou d'oser la tendresse en l'offrant à un proche. (https://www. ...
Snickers Google Misspellings
Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom worked with Google technology to bid on misspellings of the 500 most commonly searched terms. Each time someone misspelt a word they were given a tailored message to "Grab yourself a Snikkers" as "Yu cant spel properlie wen hungrie." W ...
LYNX Anarchy Deodorant: The World's First Invisible Ad
Lynx produce some seriously innovative digital work the world over (AXE in other countries) and probably none more so than this campaign that’s just launched in Australia, with the world’s first invisible ad installation using special LCD screens that can only been seen with polarised lenses. (http://www.digitalbuzzblog.com/)
MySkyStatus
A tool created by Profero for Lufthansa. One that keeps people in touch with friends, family and business partners, via their social networks; wherever they are in the world, both on the ground or in the air.
Ppt Case Luftansa MySkyStatus
The Carphone Warehouse Google Mobile Ads Case Study
In a study conducted by Carphone Warehouse, spend on mobile search delivers a 5:1 ROI, and 90% of clicks are incremental.
Link full case Carphone Warehouse
