Carlsberg stunts with bikers in cinema
To reinforce the new baseline ‘That Calls for a Carlsberg’ Duval Guillaume Modem proposed an original experiment. In Belgian cinemas some innocent couples were confronted with a theatre filled with not-so-friendly gentlemen and only 2 seats left… How will they react? The result of this experiment can be seen in Kinepolis and online via YouTube. (http://www. ...
The Tram Sightseeing App by Västtrafik
People love to complain about public transportation, just like bad weather or taxes. Sometimes there is some truth to the criticism, sometimes it’s unfair. To show that public transportation provider Västtrafik does everything in its power to keep people informed even when things go wrong, they decided to adress a common question when traffic is late. ...
Domino's Pizza: GPS App
This app takes full advantage of GPS and allows someone to order a pizza anywhere, even on the go, from a mobile phone. (http://www.hakuhodo.co.jp/)
Cannes Lions Winner - Case Study "Cardeñosa´s redemption" for Terra Sports
Terra commissioned DDB to create a campaign that generated traffic and publicized its sports website during the South African World Cup between June 11th and July 11th 2010. To accomplish this, we decided to use Julio Cardenosa, a former player on the Spanish national team, well known for having missed an extrem ...
American Express OPEN Small Business Saturday
Help customers find your business. The more people Shop Small®, the more small businesses, like yours, will flourish. That's why we're continuing to provide different resources to get customers through your door and make it easy for people to find out about your business any day of the year. (https://www209.americanexpress.com)
HP's ePrint Live Cannes Case Study Video
A two hour live streamed comedy show and video series on YouTube and Facebook, with skits based on viewer suggestions sent in via ePrint, technology that allows you to print using a mobile device. Anticipation was driven by live event, media relations, and social influencer campaign. (https://www.youtube.com/)
Puma Love Run Case Study
Participants registered via the Puma Love Run website where they were directed to Puma and Foot Locker stores to pick up entry packs. Runners wore different colour t-shirts based on whether they were single or in a relationship. The tagline ‘Meet Someone Fit’ and a unique visual identity captured the essence of the creative idea and were applied consistently across chann ...
Save the Troy Library "Adventures In Reverse Psychology"
Troy, Michigan, couldn’t afford to sustain its library, so it scheduled a vote for a tax increase. A strong antitax group waged a dominating campaign against it. Forming our own political group, we posted signs around town that said, “Vote to close Troy library Aug. 2, book burning party Aug. 5.” We drove voters to our Facebook page, addin ...
The Carphone Warehouse Google Mobile Ads Case Study
In a study conducted by Carphone Warehouse, spend on mobile search delivers a 5:1 ROI, and 90% of clicks are incremental.
Link full case Carphone Warehouse
