Pleasure Hunt
We follow a young pleasure seeker, who in true acrobatic style, makes her way through the internet whilst interacting with different brands. Her objective is to get to the new Magnum Temptation ice cream. Along the way she captures chocolate bon bons - a key ingredient in Magnum Temptation - and so drives up her score. (www.lowebrindfors.se)
The World's Biggest Hug
Monumenta launched True affection campaign in Brazil to raise public awareness on the issue of Child Sexual Abuse. HUG was chosen as a symbol of campaign to demonstrate people's involvement
NAB_ Break up National Austrialian Bank
Australians have always believed their four biggest banks, Commonwealth, ANZ, Westapc and NAB, work together fixing fees and eliminating competition. This perceived collusion goes to the heart of the well worn catchcry “All banks are bastards” or at the very least seeing them as out of touch and arrogant. NAB, like the other banks, needed to add ...
Guerilla marketing campaign: Tinker Tailor Soldier Spy, London 2011
Guerrilla marketing campaign: Secrecy, intrigue and mystery unfold in this latest guerrilla campaign carried out by the Impact Street Team to mark the launch of box office movie sensation Tinker Tailor Soldier Spy. See Paul, Stephen, Dave and Tom disseminate secret dossiers around London, whilst creating a stir among City commut ...
JACK's GUERRILLA MARKETING LIBRESSE TAMPONINVASIE KLEURT NEDERLANDSE STRANDEN ROZE
Gisteren kleurde de lucht roze boven de Nederlandse stranden. Zonaanbidders in IJmuiden, Bloemendaal, Zandvoort, Noordwijk, Scheveningen en Hoek van Holland werden gisteren verrast door een ware tamponinvasie. Meer dan 3.000 pakjes tampons voorzien van roze parachutes werden boven de Nederlandse stranden gedropt. ...
Volkswagen - Fox no Planeta Terra - Twitter Zoom - English
Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city's youth. Then came our challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo. (https://www.youtube.com/)
IKEA 365 campaign
The IKEA 365 campaign case study, launched to demonstrate the range of what IKEA has on offer. The guys created 365 unique “in store” TV ads, shooting up to 15 in a day at stages to ensure they would be far enough ahead to deliver daily ads that would feature both online and randomly across TV stations. (http://www.digitalbuzzblog.com/)
Reebok The Promise Keeper - Alexander Ovechkin
‘The Promise Keeper’ is the first online running application (website, iPhone/iPad-app and Android app) that will actually get you out and run. Every run you promise to make in your online calendar is automatically posted on the social network of your choice and spread to all of your friends. They will also be notified about whether you ran or not.& ...
Fiat Street Evo App
Fiat Street Evo it's an app that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related to that sign. But it's no fun just reading a catalogue. That's why Street Evo was actually a game. To get people to use the app, we hid ...
McDonalds "Pick N' Play" Interactive - Experiential Outdoor Ad
McDonald’s last year has launched a new interactive outdoor campaign that has ditched the QR code for a billboard that can be controlled by nearby fans on their mobile devices. The users’ smartphone technology identifies their location and they are able to engage directly with the game — after 30 seconds, standing a chance to win McD ...
Peugeot: Air Bag Case
With the title: “Hit here hard and find out why the new Peugeot 408 offers much more safety”, the ad came with an enclosed mini airbag that would inflate with impact – as a reference to how this safety feature works. The magazine’s readers had a unique and surprising experience. Besides putting safety on the spotlight, new Peugeot 408’s main benefit, the ad was respons ...
Pringles Crunch Band - Case Movie
Crunch Band is the app that enables anyone to play like a rock god. At the tap of the bottom, you turn your smartphone into a guitar, drum or bass. Unlock new instrument by scanning Pringles barcodes and transfor tube into a speaker. (http://www.cpbscandinavia.com/)
Take the Car - Casemovie
In spring 2011, we we're asked to shed some light on Peugeot's cabs, the 207 CC and 308 CC, as well as their sports car RCZ. To really make people take a good look at these beauties, we reinvented a car salesman classic. (https://www.youtube.com/)
Garanti - The Last Person on Earth - Case Video
In an attempt to increase the numbers of its customers using online banking, Garanti Bank identified those customers in its database who still hadn't logged on, and targeted them with a personalized video campaign. Clients were sent an email, which when they opened linked to a video of a TV news flash - announcing them as the last person on ea ...
Volkswagen BlueMotion Roulette
For å synliggjøre hvor drivstoffgjerrig en Volkswagen Golf BlueMotion virkelig er sendte vi den nordover fra Oslo på E6 og lot brukerne gjette hvor den stoppet. Ved bruk av Google maps gjorde vi hele E6 om til et gigantisk rulettspill. Når alle hadde plassert ut sine tips sendte vi Golfen nordover. Golfen var utstyrt med to sjåfører, tre gps-sendere og en hel ...
Eddy Terstall Twitflicks | www.adzag.co
Eddy's TwitFlicks is a spontaneous action where movie lovers of Netherlands with a simple tweet and a donation of your choice to help with the realization of the new film by Eddy Terstall , " Deal." To thank you for your donation Eddy makes a movie which you have conceived the idea as a donor. (http://www.eddystwitflicks.nl/)
Jung von Matt/Limmat: Obermutten. A little village goes global.
A campaign dedicated to the little and lovely mountain villages in the Canton of Graubünden, Switzerland. Not long ago, it was still peaceful in the small Swiss mountain village of Obermutten. This idyllic settlement of a mere eighty residents was known to virtually no one save a few hikers passing through now and then. Now som ...
Run With Ryan
Along a life-sized, 60 foot video wall, top US Marathoner Ryan Hall demonstrates his marathon “race pace.” Fans can measure Hall’s stride. And if they’re tempted to race him, it’s an amazing lesson — what feels like a sprint is actually Hall’s speed for 26.2 miles. (https://vitropress.wordpress.com/)
Dog-A-Like / PEDIGREE
An integrated campaign led by the Dog-a-Like app that aimed to re-home as many dogs to good Australian homes as possible. (http://www.whybintbwasydney.com.au/)
Budweiser - Ice Cold Index
On a hot day, nothing’s better than an ice-cold beer. But wouldn’t it be amazing if as the temperature went up the price of beer came down? So this year we made this fantasy a reality, with the Budweiser Ice Cold Index: the hotter the day, the less you pay, all summer long. The free app showed your local temperature and how much you’d save that day. It e ...
