CAR CREATION NRMA INSURANCE - Winner ADFEST 2014
To highlight the parts other insurers don’t cover, we built a working car out of all the parts. (http://www.whybintbwasydney.com)
Honda Honda H2O
The FCX Clarity, that emits nothing but water from its exhaust, is a powerful example of Honda’s commitment to the environment. Virtually unknown in Australia, our job was to educate Australian drivers about the FCX and start a conversation about hydrogen fuel, inspiring them to find out more. So we created a brand of water called H2O, putting the FCX’s game-changing (and world ...
Volkswagen: Play the Road
The perfect time and the drive would become cinematic. That’s the feeling we wanted to recreate for the GTI driver. Driving music that was perfectly suited to how and where you drive, creating a real time composition that’s in perfect harmony with the car itself. (http://www.tribalworldwide.co.uk)
GT RIDE Case Study
Temperament in top form: Two mates challenge each other in our interactive film to see who gets to drive the fast car. The passenger doesn’t have much to laugh about during the road trip, getting made fun of by his driving mate again and again. Packed into the story, the viewer gets to know all about the most important highlights of the pro_cee’d GT, e.g. about the 204 PS en ...
KOMBI LAST WISHES Cannes Lions 2014
A brilliant campaign to save Drive-In Cinemas; and VW Kombi’s ‘Last Wishes’, a heartwarming campaign dripping in nostalgia to farewell the beloved VW Kombi van. (http://theonecentre.com/)
HONDA Project Drive-In
Project Drive-In was a national effort sponsored by Honda to save as many drive-ins as possible, which were threatened by the end of 35mm film distribution potentially shutting down hundreds of drive-in theaters because of the costly switch to digital projection. It raised community awareness across the nation, supplying nine drive-ins with digital projectors and giving pe ...
FIAT LIVE STORE - case film
Mais do que um projeto, a Live Store é um novo modelo de negócios. Criamos uma maneira revolucionária de experimentar carros na internet. Na Fiat Live Store, você é guiado por um Expert que te apresenta os carros ao vivo, por áudio e vídeo. Os Experts usam uma câmera na altura dos olhos que permite que você se sinta dentro do carro, sem sair de casa. No final, vo ...
Buick - Human Traffic Signs
In China someone is injured in a traffic accident every three minutes, and every ten minutes, someone dies as result of one. Pedestrians and drivers failing to acknowledge and obey traffic signs is key to these tragic statistics. Working with client Buick of Shanghai General Motors, Lowe China has created a road safety campaign to alert drivers about obeying traffic s ...
SIXT WI-FI GUERILLA IDEA.
Airports usually have loads of car renting firms trying to pitch their offer to the customer. Here’s a great guerilla marketing idea for German company SIXT at the Hamburg airport: setup a couple of wifi stations and give them each a different name. What you’ll get is cheap but effective wifi advertising. (http://www.brandinfection.com/)
Guerrilla Marketing campaign by Novocortex - Scratches on Your Car
it's been placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were printed on Static Paper. This paper has no glue on it and sticks due to static electricity. (http://novocortex.com/)
Case:Gold in Display Category- Tata Sumo Gold
The task at hand was to communicate the new design of the Tata Sumo Gold to potential consumers, changing their perception and making him include the car in his consideration set. The content spoke of a multi terrain driving experience that helped one discover the most relevant features of the car in every terrain. Mobile integration helped us use th ...
BMW - Flash Projection.flv
The video shows the BMW experimenting 3D advertising machine. Aside from with commercials, BMW has managed to push themselves even further with this latest gimmick. BMW has come up with a new technique that “burns” their logo into the viewers’ eyes. By placing a large Profoto Pro-7B flash unit behind a movie projection screen, the BMW logo is brigh ...
Volkswagen - Fox no Planeta Terra - Twitter Zoom - English
Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city's youth. Then came our challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo. (https://www.youtube.com/)
Fiat Street Evo App
Fiat Street Evo it's an app that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related to that sign. But it's no fun just reading a catalogue. That's why Street Evo was actually a game. To get people to use the app, we hid ...
Peugeot: Air Bag Case
With the title: “Hit here hard and find out why the new Peugeot 408 offers much more safety”, the ad came with an enclosed mini airbag that would inflate with impact – as a reference to how this safety feature works. The magazine’s readers had a unique and surprising experience. Besides putting safety on the spotlight, new Peugeot 408’s main benefit, the ad was respons ...
Take the Car - Casemovie
In spring 2011, we we're asked to shed some light on Peugeot's cabs, the 207 CC and 308 CC, as well as their sports car RCZ. To really make people take a good look at these beauties, we reinvented a car salesman classic. (https://www.youtube.com/)
Volkswagen BlueMotion Roulette
For å synliggjøre hvor drivstoffgjerrig en Volkswagen Golf BlueMotion virkelig er sendte vi den nordover fra Oslo på E6 og lot brukerne gjette hvor den stoppet. Ved bruk av Google maps gjorde vi hele E6 om til et gigantisk rulettspill. Når alle hadde plassert ut sine tips sendte vi Golfen nordover. Golfen var utstyrt med to sjåfører, tre gps-sendere og en hel ...
The Fun Theory award winner - The Speed Camera Lottery
The winning entry of the Fun Theory Award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit if it is fun to do? This was the question Kevin's idea answered and it was so good that Volkswagen, together with the Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm ...
Taxi - Minicuotas Ribeiro - Almacén
Desde hace años Ribeiro trabaja su campaña bajo el concepto de Minicuotas. Es un beneficio reconocido y valorado en cada una de las plazas en las que Ribeiro está presente. Con el lanzamiento del e-commerce, debíamos llevar este concepto al universo digital. Ribeiro.com.ar tiene como objetivo ocupar una plaza en la que la compañía no tiene un número importante ...
