Volkswagen The Bear
It is a Volkswagen Commercial . They just put some offers on their cars and it will be end when bear leaves hibernation. (www.ddb.se)
The SEAT Taxi Fare
The fare goes down when the taxi brakes ? At SEAT already , because the braking energy recovery in our special taxis makes it possible . A great idea. In this video you learn how SEAT Enjoyneering makes the impossible possible . (www.parasol-island.com)
The Invisible Drive
MERCEDES-BENZ B-CLASS F-CELL is the first hydrogen fuel cell technology ready for serial production worldwide. Its an alternative drive system that is already on the road with o.o emission. That means invisible to the environment. This thought was made real with a spectacular event - the first invisible car to drive through Germany. By covering one side of the B-Class F-CELL ...
Nissan Self Healing Paint
Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It's a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It's simple, u ...
Hero Hug Fiat
Fiat and The Justice League unite their superpowers for a special mission. We created the HERO HUG: special seatbelt covers which encouraged children to protect themselves in traffic in a fun and entertaining way. Batman, Wonder Woman and The Flash are ready to use their superpowers to protect lives.( www.leoburnett.com.br)
Please Dont Make Up Drive
Given a shockingly high figure of half a million car crashes a year caused by women drivers applying make-up (in the UK alone), awareness of this underestimated danger needs to be raised. Based on this insight the aim of a viral video by DDB Berlin and Volkswagen is to address a target audience of young women drivers and educate them about the danger of putting on make ...
Polo Principle
The Polo nowadays represents Volkswagen's original brand ethos of "democratizing innovations". In a Polo you get innovations that were otherwise reserved for drivers of luxury cars. We named this thinking: "The Polo Principle". The campaign launched with a mission statement TVC supported by print and banners. But online we wanted to go a step further: To demonstra ...
Samsung Safety Truck
Inspired by a startling statistic — in Argentina almost one human dies in a traffic accident every hour — Samsung and Leo Burnett Argentina set out to reclaim safety with “Safety Truck” and the power of innovation. (http://www.leoburnett.com)
MINI / SPCA "Driving Dogs"
Proof that you most definitely can teach dogs new tricks: on live TV, rescue dogs Porter and Monty each drove a MINI down a racetrack and turned the corner to the delight of trainers who spent 8 weeks teaching the dogs to drive. And the best part… the world watched, the news spread and all of the dogs in the shelter were adopted. (www.fcb.com)
AUDI GPS - Geopositioned Stories
Audi GPS: Geopositioned Stories, the first GPS designed for losing yourself. To celebrate its birthday, customers were given the experience to drive around an open-air museum: Over 400 km and 480 minutes of narrated routes for getting carried away throughout cities all around Spain to listen from their vehicle. A mailing was sent out along with a person ...
VOLVO LIFEPAINT
LifePaint is a unique reflective safety spray aimed at increasing the visibility and safety of cyclists, and other vulnerable road users. Invisible by daylight, it glows brightly in the glare of car headlights, making the invisible, visible at night. (http://www.grey.co.uk)
Reference: http://www.volvolifepaint.com/
The Greatest Interception Ever | Who Would You Give A Volvo To?
While a well-known and respected brand globally, Volvo was suffering from low awareness in the U.S., one of its largest markets. Though it could not make the financial commitment of a television spot during the Super Bowl, it needed an idea that would allow it to be part of the discussion of the biggest advertising day of the year. ...
"Volvo Interception" by Grey New York
While a well-known and respected brand globally, Volvo was suffering from low awareness in the U.S., one of its largest markets. Though it could not make the financial commitment of a television spot during the Super Bowl, it needed an idea that would allow it to be part of the discussion of the biggest advertising day of the year. We brought forward a campa ...
Volkswagen Erhvervsbiler
When business is bad for Volkswagen's business customers, the business is bad for Volkswagen. In a stagnant B2B market for small businessesand hard hit by the financial crisis , saw Volkswagen increased competition and an increased tendency to trade down to cheaper brands. To reverse the trend and defend its position as market leader , it was decided to give small busine ...
Hot Wheels Double Loop Dare
The Double Loop Dare campaign used rich entertainment content rather than traditional advertising to spread Hot Wheels’ global brand messaging to a large audience than just the core young boy, making it relevant to boys of ALL ages. (www.mistress.agency)
The First Email Test Drive
Audi Spain wanted to communicate its technological capacity in a way that would be understood by all audiences. To achieve this, we decided to create a new version of the most popular vehicle in history: Santa's sleigh. The new Audi ICC was launched into the market -in early December- like any other model of the brand and customers were invited to test it in e ...
Skoda - Change My Car
We decided to organise a rather original casting session, an exercise aimed at finding the most clapped-out car in Spain. Why? In order to destroy it and give the owner a Skoda Yeti in its place. In line with the way other casting sessions are run we asked the public to upload creative videos and/or photos of their old cars and tell us why they deserved to win. Once the lev ...
BMW - Flash Projection
Serviceplan Munich used the after image effect for a completely new brand experience. This advertisement did not use direct visible logo and by doing so it creates more intense connection with the target. This advertisement was shown on cinema and after the advertisement ends, audience were asked to close their eyes and they were surprised to see BMW logo.
How a regular guy invented a lifesaving car option
Every summer, an average of 20 forgotten children in Europe die from heat stroke inside a car. It can literally happen to anyone. But you never expect something like this would happen to you. Until it's too late. Kenny Devlieger, a regular guy and father of two sons, invented a car option that watches over your child like a guardian angel. He c ...
Hornbach Hammer
The DIY store chain HORNBACH does not just sell products, they supply passion for their customer's DIY projects. To manifest this, HORNBACH bought a tank and forged it into a DIY icon: 7000 hammers. The integrated campaign represents the journey of the hammer, how it became a symbol, as well as the hype that followed. (http://www.dandad.org)
