Worldwide, 60 million people have been forced to flee their homes by war, conflict and persecution. It's the largest refugee crisis since World War II. Among them is a generation of children who have lost everything they know: their homes, their education – sometimes even their families. It’s a situation that has forced families into terrifying sit ...
The boy struggled to carry a jerrycan of water in a refugee camp until Batman turned up to help. They then spent the day playing a variety of games in the makeshift tents, sitting on tattered furniture and with old broken toys. The child grew tired and fell asleep on the superhero's shoulder only to wake up and realise that he is in fact being carried by his father during his emigration. (http://m ...
Calgary Zoo 2011 Annual Report
When the Calgary Zoo needed a design for its 2011 annual report, we used the opportunity to showcase the organization’s conservation efforts. (http://ideasthattrigger.com)
First World Problems Anthem
DDB New York announced recently that it is attempting to eliminate the #FirstWorldProblems hashtag on Twitter – the first mission to wipe out, instead of promote, a trending hashtag.#FirstWorldProblems showcases concerns that seem irritating to those living in wealthy, industrialized countries, yet come across as rather callous when compared to the issu ...
The Beautiful Black List
Celebrating its 50th anniversary, D&AD exhibited successive Black Pencil works together for the first time. We named these collectively as the ‘Black List’ and executed the exhibition's total design. The main theme is that of the whale. (http://www.dandad.org)
Fuck The Poor?
A man walks the streets of London shouting #FuckThePoor. Social experiment from poverty charity, The Pilion Trust, to see whether we really do care about those less fortunate. (http://publicis.london)
Not Impossible's 3D Printing Arms for Children of War-Torn Sudan
Just before Thanksgiving 2013, Not Impossible's Mick Ebeling returned home from Sudan's Nuba Mountains where he set up what is probably the world's first 3D-printing prosthetic lab and training facility. More to the point of the journey is that Mick managed to give hope and independence back to a kid who, at age 14, had both his ar ...
Black Boy Wanting Water
To sensitize people on the need for clean water in Africa, this black boy interrupted live tv shows.
Link: https://www.mortierbrigade.com/work/7
Fragile Childhood - Monsters
Based on the premise that alcohol changes the way we behave – especially in the eyes of children – Havas Worldwide Helsinki created “Monsters”, a campaign film designed to provoke media debate. It encourages viewers to visit the organization’s Facebook pages and share their thoughts – even anonymously – on parental alcohol use. (http://www.havasworldwide.com ...
Obama Presidential Campaign
Barack Obama election work hailed for mix of new media, community and TV advertising at Cannes Lions awards. The campaign that drove Barack Obama to victory in the US presidential election has claimed two top awards at the Cannes Lions International Advertising Awards. (http://www.theguardian.com)
Print for Help
Families of the missing often create posters to help in finding their loved ones. “Print For Help” was created to bring this search to a global level. HP printers that are connected to a network spread “missing” posters through the ePrint feature. So anyone can print from anywhere, just by sending an email. The more connected printers, the more we’re able to spread the posters a ...
WWF - Photoshooting
Inspired by a public campaign carried out by the WWF throughout the world in defense of the tigers in 2010 - the Year of the Tiger - agency Leo Burnett Moscow has launched a project Photoshooting . With the technology of the people of reality could be added in place of the Amur tiger , helpless before the gun poacher . This campaign was an example of intelligent use of realit ...
Burma Installation
As part of its campaign to help free Burma’s estimated 2,100 political prisoners, Human Rights Watch & JWT NY created an interactive installation at Grand Central Station. Consisting of hundreds of prison cells, a closer look reveals that the cell bars are actually pens. Visitors could remove the pens to symbolically free the innocent prisoners and then use the pen to sign ...
Cancerfonden -- Rosa bandet
After eight years of fierce competition from other charity campaigns needed Pink ribbon vitalized , stand out and find new ways to get their message and raise money . The challenge of this assignment was to find new ways to spread the Pink Ribbon to reach even broader and more and younger people. ' (www.pool.se)
Operation Christmas
Operation Christmas was a campaign launched in Colombia during the Christmas season to encourage FARC guerrillas to demobilise. Lowe Ssp3 selected nine 75-foot trees along paths the insurgents used and decorated them with Christmas lights and a message encouraging them to come home. 331 guerrillas demobilized while the campaign was active, a 30% increase from the previous yea ...
Adoption Drive
An integrated campaign led by the Dog-a-Like app that aimed to re-home as many dogs to good Australian homes as possible.(www.whybintbwasydney.com.au)
The Missing Children Initiative
Creative Guerrilla Marketing is a leading marketing blog based in San Diego, CA that reports the latest in guerrilla marketing, ambient advertising and unconventional marketing examples and ideas.(www.leadingindependents.com)
Welcome to Our Reality
The abandonment of conscription means the Swedish Armed Forces need to attract employees just like every other business. However, they need to find the "right" people, and the fictional image of soldiers and marines is often deeply exaggerated and has nothing to do with reality whatsoever. For the spring recruitment campaign, we wanted to highlight that being a soldi ...
#FoodShareFilter app
We've all taken pictures of food and posted them on Instagram. But now, if you want to share your food with those who really need it, @ManosUnidasONGD has created a filter for your pics: the money you pay for downloading the app will go to programs against hunger. (www.ddb.es)
Days of Hope
Called 'Days of Hope', the idea originates from Saatchi & Saatchi Berlin (www.saatchi.de) and focuses on the impact the cold weather has on the many homeless people in Europe. Real people living on the streets are invited to a TV studio to present the weather in place of the regular weather-readers. When presenting the weather, the homeless person will allow the audience to take ...
