TERRE DES HOMMES NETHERLANDS - SWEETIE case study
Terre des Hommes Netherlands raises the alarm about a largely unknown, but quickly spreading new form of child exploitation that has got tens of thousands victims involved in the Philippines alone: webcam child sex tourism. In less than two and a half months Terre des Hommes researchers were able to identify over 1,000 adults who were willing to ...
COLGATE PALMOLIVE - CAVITIES ATTACK AT NIGHT
Targeting primary school children with very little or zero access to traditional or digital media, the creative idea led to a set of classroom posters that explained the importance of good oral health and how to achieve it. With the Colgate distribution network growing into the deepest pockets of the country, it was decided to actually print th ...
CELEM (European Women's Lobby): AbortionTravel
CELEM, the Spanish branch of The European Women’s Lobby,worked with DDB to create a pro-choice campaign that involved setting up a bricks-and-mortar travel agency that demonstrated what would happen if a more restrictive anti-abortion law passed. The current law allows unrestricted access to abortion during the first 14 wee ...
AMIA BOOTH Cannes Lions 2014
Para relembrar os acontecimentos de 1994 recriaram os ambientes atacados em uma cabine e trouxeram toda a sensação de quem passou por isso com a ajuda de depoimentos dos sobreviventes e de profissionais que trabalharam no caso. Ou seja, colocaram pessoas naquele exato momento. Uma maneira agressiva de reviver, e manter vivo na memória, algo realmen ...
Vroom Ring Boom, Case Study, Cannes Lions 2014
Claro create Vroom Ring Boom, a catchy new song that children can sing to remind their parents not to use a cell phone when driving. The message is simple and direct – texting or calling while driving is dangerous. The campaign was so successful, Vroom Ring Boom will now be included in the Guatemalan Ministry of Education’s national curriculum. (htt ...
Portraits Against Oblivion
In the midst of the presidential campaign, we put the issue of “Missing Persons” on the agenda of the media, giving each candidate Portraits against forgetting. Photographs of people who are still missing since the military dictatorship. Within seconds of being exposed to the light the pictures faded and a message appeared, claiming that the search must go on. This act ...
The Kan Khajura Station
Lowe Lintas and Unilever have pioneered a new mobile media channel, made available in certain Indian provinces where power isn't yet available 25/7 making the mobile phone the key means of communication and now entertainment. This campaign, a first in India, is more of a service, delivering 15 minutes a day of free music, comedy and chat to anyone who wants it, interspers ...
BILLS ONLY COLLECTION BOX - Cannes Lions 2014 Winner
Every year, during the Annual Fundraising Drive, the Mexican Red Cross has used coin boxes to get people’s donations on the streets. Even though Mexicans are eager donors, their donations remain pretty much the same over the years. The goal was to raise over 330 million pesos, which was seemingly impossible using the same channels as past ...
THE SOCIAL SWIPE - Cannes Lions 2014 Winners Case Study
A single credit card swipe donates 2 EUR and presents the result right away on the screen of the interactive billboard. Film sequences show how the bound hands of an imprisoned Filipino child are freed or how a slice of bread is cut for the daily meal of a familiy in Peru. (https://www.kolle-rebbe.de/)
Case study - Wheelmate app (Cannes Lions, 2014)
Finding clean, accessible toilets and parking spaces when on the move can be a real challenge for wheelchair users. WheelMate is designed to change that. (http://www.wheelmate.com/)
Pocketfire Extinguisher Case Film
In the Philippines fire is a serious risk. A Pocket-sized fire extinguishers made of sachets and basic home ingredients willh change the citizens' life. (http://www.spikes.asia/)
He Deos #ShowMenSomeLove -Anthem
The video asks the world to express some love and care for men. Simply put, it demands some attention towards the issues of Men. Started in 1999, the objective behind the day is to highlight discrimination against men and to appreciate their achievements and contributions to society. (http://www.india.com/)
CoorDown - Integration Day
Il tema scelto per la Giornata Mondiale è il diritto alla felicità e al benessere delle persone con sindrome di Down. L'obiettivo è quello di promuovere una cultura della diversità e una vera integrazione nella società, in particolar modo nel mondo della scuola e del lavoro. La campagna di quest’anno prende spunto da un’email che una futura mamma, in attesa di un ...
Living Memories - Brake - Road Safety Awareness campaign
Five New Zealanders are lost on our roads every week. Their families don’t just lose a loved one. They lose a future with them. Using the science of forensic age progression Weta Workshop created five portraits of five road victims, as they would look today. The campaign was launched by PR and unpaid media, capturing the att ...
Dog-A-Like / PEDIGREE
An integrated campaign led by the Dog-a-Like app that aimed to re-home as many dogs to good Australian homes as possible. (http://www.whybintbwasydney.com.au/)
UTEC - Potable Water Generator
The University of Engineering and Technology of Peru (UTEC) required a spectacular idea to announce the opening of course registrations for 2013. Although many young people aspire to go to university, engineering is often not the first choice for students. Inspired by UTEC’s rallying cry, “Ingenuity In Action”, Mayo Draftfcb wanted to highlight the positive impact ...
Cannes Lions Winner - Case Study "Cardeñosa´s redemption" for Terra Sports
Terra commissioned DDB to create a campaign that generated traffic and publicized its sports website during the South African World Cup between June 11th and July 11th 2010. To accomplish this, we decided to use Julio Cardenosa, a former player on the Spanish national team, well known for having missed an extrem ...
Deforested Field Cannes Case Study
Para mostrar que a cada quatro minutos uma área equivalente a um campo de futebol é desmatada no Brasil, a Grey Brasil criou o case Campo Desmatado para a ong WWF. A ação mudou gradativamente a cor do gramado durante a transmissão ao vivo do jogo Brasil vs. Dinamarca, exibido pela Band em dezembro de 2012. Quando o campo apareceu totalmente desmatado na tela da ...
HELP I WANT TO SAVE A LIFE
Most marrow donor programmes rely on the family and friends of patients, or an occasional event, to recruit new donors. But this requires a huge number of man-hours and usually only yields a few dozen registrations. But by making marrow registration a part of an everyday act, and a part of a mass-produced consumer product, we're reaching a huge, new audience and reinve ...
DUMB WAYS TO DIE - case study
Trains travel in a straight line. If you get hit by a train, you’ve probably done something wrong which makes getting hit by a train one of the dumbest ways to die. A mix of offbeat humour, a catchy tune and a collection of amiable animated characters to launch our message as an online music video under the compelling title Dumb Ways to Die. (http://mccann.com.au/) ...
