Imaginary Toys
In the year 2013, Pao dos Pobres with the help of DDB launches a campaign by making ordinary things which are made by poor childeren in to expensive toys which helps them for funding the kids future.
Missing Kids Stamps
Raising awareness of missing and exploited children is the ever-present mission of the Missing Children’s Network. However, in a culture in which only a few missing children ever make headlines, raising and maintaining awareness of their plights is a constant challenge.
Link to full case: http://www.loweroche.com/our-work/missing-kids/
Tobaccobody.fi case film
Tobacco Body features an interactive guide that compares the physical features of a smoker to those of a nonsmoker. The site offers illustrations that give a visual representation of what long-term smoking can mean for our facial and bodily features. (http://www.medicaldaily.com)
World's First LIVE Tweeting Honey Badger
With the help of some innovative technology, we were able to transform one of the Jo'burg Zoo's very own animals into their official social media spokesanimal. We did this by creating a high-tech animal enclosure that enables the zoo's mascot, a resident honey badger named BG, to tweet about what he is doing and thinking throughout the day. As BG m ...
The Street Store - Official video 2014
We created The Street Store – the world’s first rent-free, premises-free, free “pop-up clothing store” for the homeless, found entirely on the street and stocked by donations. (http://www.mcsaatchiabel.co)
Nesu - Cannes Lions 2014 Case
The foundation is dedicated to changing the lives of children with disabilities. But he can not do that without our help, those who still believe in dreams. How would dream of going again. Or to play football. (http://www.moneda-viitor.ro/)
Paw Justice - Animal Strike
This bill proposes amendments to the Animal Welfare Act 1999 to improve the enforceability, clarity, and transparency of the New Zealand animal welfare system. (http://www.parliament.nz)
The Drinkable Book - Water is Life
“The Drinkable Book,” the first-ever Manual that teaches safe water tips and serves as a tool to kill deadly waterborne diseases – providing the reader with an opportunity to create clean, drinkable water with each page. “The Drinkable Book” features a brand new type of paper which works like a scientific coffee filter. Each page of the book is coated with si ...
Laut Gegen Nazis "Like-Attack" (EN)
Our first call to the online protest against the NPD in Facebook has been adopted with great success. Hundreds comment posts had to the administrators of the NPD Facebook page yesterday suffered and still take a lot of female users and users in the operation "Like Attack" part. Although the possibilities of online were to post demonstrators, limited fast, bu ...
Akanksha's Message Barter
In India what do you do when you don't have money for advertising? You 'force' celebrities to campaign for you! Akanksha, an NGO, runs schools for underprivileged children and needed teachers. Ogilvy & Mather Mumbai tried an experiment called 'Message Barter' - with school children spreading a message for India's biggest celebrities and in return, they asked them to ...
Screen and Dog Saver Pedigree AlmapBBDO
At the office, whenever you're at a meeting or having some coffee — that is, when you're away from the computer — the screen saver will come on. The same thing also takes place very frequently with computers located at shops, cyber cafés and other public venues. We decided to use screensavers as media and turn them into a virtual ...
Sol de Janeiro | Tattoo 2014 - Skin Cancer Awareness Campaign
A cool way to help prevent skin cancer. A movement lead by tattooers and conscious people. (https://www.youtube.com)
#itouchmyselfproject Case Study
I Touch Myself Project, by J. Walter Thompson Sydney, transforms the late Chrissy Amphlett's hit 'I Touch Myself', a song about female sexuality, into a breast cancer anthem to inspire a new generation of women to touch themselves for early cancer detection. Although there was no media budget, international media picked up the campaign within hours of ...
The First Post in Braille - UNCP
The National Blind Unit (UNCP), using it's Facebook page, posted an innovative piece, which transmits a virtual experience into the understanding how blind people read. (https://www.youtube.com/)
The Autocomplete Truth: Kick-starting a modern conversation on gender equality
The campaign reveals for the first time the shocking results about women, which initiated people to join a global discussion on gender equality through our campaign hashtag (#womenshould). We then expanded the conversation through an online film, which contrasts the milestones of women over the last century with today ...
The Hairfest by Casa de la Amistad Ogilvy
El primer festival en donde el boleto de entrada es tu pelo. Durante un tratamiento contra el cáncer, las pelucas ayudan a reforzar la autoestima de los niños. Pero no es tan fácil encontrar donadores ya que, para hacer una peluca, el pelo debe medir 25 centímetros o más y estar libre de colorantes. Por ello, creamos The Hair Fest, el primer ...
Case Film: WWF Smog Hijack by BBH China
BBH China helped WWF Earth Hour hijack a host of popular websites, unleashing `smog’ across the digital space to highlight China’s growing yet all too often ignored air pollution problem. By tracking users’ IP addresses, the ‘smog’ displayed on their screens directly reflected the air quality index at their location. This was followed by a sobering ...
Geometry Global Kuala Lumpur, The True Fans Case Video
For Lost Animal Souls Shelter, a small NGO on Facebook that depends on public funding, that meant trouble. We had to reinvent our approach towards our Facebook community. We did that by converting our fans into administrators. This meant that we got people more involved in the daily management of the community. They weren't mere observers ...
ETERNAL SEAT- MEDIA CANNES LIONS 2014
With the help of Maruri Grey Ecuador, the Ecuadorian Football Association Safety Committe disabled permanently one seat at the stadium for each fatal victim caused by violence in the last years. In its place we installed a chair resembling a tombstone as an "Eternal Seat". (http://grey.com/)
