Guerilla Marketing Example - Coca-Cola Happiness Vending Machine
A Coca-Cola vending machine delivered “doses” of happiness – everything from fresh flowers to pizza – to unsuspecting students on a college campus in New York. The hit viral video inspired dozens of similar stunts around the world and left Coke fans forever wondering, “Where Will Happiness Strike Next?” (http://www.coca-colaco ...
SIXT WI-FI GUERILLA IDEA.
Airports usually have loads of car renting firms trying to pitch their offer to the customer. Here’s a great guerilla marketing idea for German company SIXT at the Hamburg airport: setup a couple of wifi stations and give them each a different name. What you’ll get is cheap but effective wifi advertising. (http://www.brandinfection.com/)
Guerilla marketing campaign: Tinker Tailor Soldier Spy, London 2011
Guerrilla marketing campaign: Secrecy, intrigue and mystery unfold in this latest guerrilla campaign carried out by the Impact Street Team to mark the launch of box office movie sensation Tinker Tailor Soldier Spy. See Paul, Stephen, Dave and Tom disseminate secret dossiers around London, whilst creating a stir among City commut ...
Guerrilla Marketing campaign by Novocortex - Scratches on Your Car
it's been placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were printed on Static Paper. This paper has no glue on it and sticks due to static electricity. (http://novocortex.com/)
Paddy Power "Scum" hijack Ryder Cup (and get banned)
The giant "Hollywood" style Paddy Power sign over looking the Ryder Cup at Celtic Manor landed the Irish betting firm in court. Celtic Manor owner described Paddy Power as scum following the "guerrilla marketing" stunt outside the boundaries of Celtic Manor as the Ryder Cup got underway on Monday. (https://www.youtube.com/)
bloguerrilla - Guerrilla Marketing
An unconventional blog to talk about Street, Ambient, Ambush, Viral, Buzz and Guerrilla Marketing. (https://www.youtube.com/)
He Deos #ShowMenSomeLove -Anthem
The video asks the world to express some love and care for men. Simply put, it demands some attention towards the issues of Men. Started in 1999, the objective behind the day is to highlight discrimination against men and to appreciate their achievements and contributions to society. (http://www.india.com/)
Case:Silver in DisplayCategory- Club Mahindra
To entice holiday-goers to join Club Mahindra for their next sojourn, we sent prospects a brand new travel companion – a travel bag! But to help them take this companion on an unforgettable trip, we sent it locked. To get the combination, they simply had to give us a call. The twist to the tale – the pitch of amazing holidays waiting to happen wasn't ...
Case:Gold in Display Category- Tata Sumo Gold
The task at hand was to communicate the new design of the Tata Sumo Gold to potential consumers, changing their perception and making him include the car in his consideration set. The content spoke of a multi terrain driving experience that helped one discover the most relevant features of the car in every terrain. Mobile integration helped us use th ...
Case:Gold in Display Category- Tata Sky Making Complex Simple,
A Tata Sky+ HD set-top-box allows a user to Pause, Rewind and Fast-Forward TV shows. While mass media made people aware of these features the adoption rate was quite low. Our task was to build relevancy to these features and thereby increase inquires for the product. (http://awardentries.in/)
THIS IS WHOLESOME PR Gold Cannes Lions 2014
"We are tapping into a cultural insight that is very much about the change in the family dynamic and composition in America today. We relaunched the brand and talked to kids. That was the first time in a decade that we had national advertising campaign support beyond in-store S’mores. We’re now talking to parents and the cultural insight is that the fa ...
BALD CARTOONS PR Cannes Lions 2014
The initiative saw more than 40 children’s cartoons – including Garfield, Snoopy, Hello Kitty, and Popeye – become bald in support of children with cancer. Special episodes aired on TV, alongside content in newspapers, featuring the ‘Bald Cartoons’, driving home the message that children with cancer deserve to be seen like any other child. (http://www.ogilvy.co ...
Steve Jobs brainstorms with the NeXT team (1985)
This fascinating documentary was filmed from December 1985 to March 1986 at NeXT’s team retreat in Pebble Beach. It offers a rare glimpse of Steve’s vision, aspirations and managerial approach. Steve was 31 years old. (http://everystevejobsvideo.com/)
Top 10 Marketing Failures: Coke, Ford, Netflix
They seemed like such good ideas At the time. Not every marketing campaign can be a success, but it takes a special kind of ad to fail as spectacularly as these. Whether they're creeping out audiences, offending special interest groups, losing money for their businesses or are just plain weird, these marketing choices have been some of the worst in ...
10 Epic Viral Marketing Videos
So how is it possible to break through and gain an epic win with your marketing campaigns? There are many companies of all sizes that are still exploding online and gaining the famous viral hit. (http://www.thewebmate.com/)
Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)
During a Special Press Event, Steve Jobs introduced the Think Different campaign to an exclusive audience. Steve was 42 years old. (http://everystevejobsvideo.com/)
Last Call by 13th Street the First Interactive Theatrical
The call coming from inside the theater. That's the thought behind Last Call, an interactive horror film in which the main character calls a random audience member for help. In Last Call, a new German movie, the characters are finally willing to listen.Audience members supply their cell numbers at the beginning of the ...
