adidas All Blacks All Undefeated
We knew social would get stormed with conversation if they proved victorious, so we decided to plan for this seminal moment by tapping into the euphoria in real time. That's why we decided to do something the audience couldn't ignore: we changed the www.allblacks.com URL to wwwwwwwwwwwwww.allblacks.com - with each 'W' signifying an All Blacks win. (http:// ...
adidas - Nitrocharge Your Game [case]
The new adidas nitrocharge football boot is packed with 5 features that give back energy to a player whenever he makes a move. And that's exactly what players experienced in Nitrocharge Your Game. The more physical energy players put in, the more explosive the game. At 5 key-moments in the game, each tying back to the 5 boot features, players complete ...
World's Toughest Job - #worldstoughestjob
The campaign showcases a series of real job interviews for "director of operations," an unpaid position that requires you to stand on your feet for 24 hours a day. Eventually the interview reveals that the post is already filled by mothers. (http://adage.com)
Coca-Cola Rainbow Nation - 20 years of democracy in South Africa
In South Africa, a young democracy that has been dubbed 'The Rainbow Nation', April is Freedom month and 2014 marks the 20th anniversary of this democracy. In celebration of this, Coca-Cola are literally creating rainbows. Using sunlight, water, some fancy science and a little bit of magic, rainbows popped up all over the Johanne ...
Free coffee campaign
It's another salvo in the ongoing fast-food breakfast war: McDonald's announced Friday that it will offer customers nationwide a free cup of McCafe coffee for two weeks. (http://money.cnn.com)
Nesu - Cannes Lions 2014 Case
The foundation is dedicated to changing the lives of children with disabilities. But he can not do that without our help, those who still believe in dreams. How would dream of going again. Or to play football. (http://www.moneda-viitor.ro/)
Airbnb #SochiProblems
When journalists began tweeting about the harsh accommodations in Sochi using the hashtag #SochiProblems, Airbnb was quick to react by tweeting directly to journalists with available Airbnb listings in Sochi.Sochi 2014 has also been coined as the "Viral Games" and in this quick-thinking real time marketing effort on Twitter, Airbnb took the gold! Airbnb successfully made ...
Paw Justice - Animal Strike
This bill proposes amendments to the Animal Welfare Act 1999 to improve the enforceability, clarity, and transparency of the New Zealand animal welfare system. (http://www.parliament.nz)
Yes-No English
Procter and Gambles dishwashing liquid YES (Fairy) is hugely popular in Sweden. The problem is that some people, apparently, still say no to Yes. Thats why we launched a campaign to find these consumers and offer them an "alternative"; No. Voilá! Problem fixed - The power of Yes for people who say no to Yes. Being a brand campaign for Yes, the desired outcome is to present Yes a ...
MegaFaces - Sochi 2014 MegaFon Pavilion AXIS/Asif Khan/iart
MegaFaces Pavilion in the Olympic Park in Sochi was an interactive high-tech structure with gigantic 3D portraits of dozens thousands of Russian fans shown on one of its walls by means of a special technical solution. Each visitor of the pavilion could take part in 3D scanning and find their place in history. 3D po ...
The Drinkable Book - Water is Life
“The Drinkable Book,” the first-ever Manual that teaches safe water tips and serves as a tool to kill deadly waterborne diseases – providing the reader with an opportunity to create clean, drinkable water with each page. “The Drinkable Book” features a brand new type of paper which works like a scientific coffee filter. Each page of the book is coated with si ...
Laut Gegen Nazis "Like-Attack" (EN)
Our first call to the online protest against the NPD in Facebook has been adopted with great success. Hundreds comment posts had to the administrators of the NPD Facebook page yesterday suffered and still take a lot of female users and users in the operation "Like Attack" part. Although the possibilities of online were to post demonstrators, limited fast, bu ...
Klaus-Heidi Casefilm
Lufthansa are testing Swedes love for Berlin. All you have to do to win a new life is to change your name. To Klaus-Heidi. (http://ddb.se)
NESCAFÉ Alarm Clock
It’s the wake-up call you’ve been waiting for – a limited edition Nescafé jar with an alarm clock cap which eases you into the day with the delicious smell of coffee. (http://www.nestle.com/)
Égi galéria - TELEKOM GALLERY IN THE SKY EVENT
Telekom and the company’s agency partners developed a special printer enabling anyone to "post” photos and messages, their most memorable moments on the night sky, using the Sky Gallery Facebook application. (http://www.telekom.hu)
Akanksha's Message Barter
In India what do you do when you don't have money for advertising? You 'force' celebrities to campaign for you! Akanksha, an NGO, runs schools for underprivileged children and needed teachers. Ogilvy & Mather Mumbai tried an experiment called 'Message Barter' - with school children spreading a message for India's biggest celebrities and in return, they asked them to ...
Beck's Playable Poster - On the Streets
To support the discovery of new music during NZ Music Month we worked to develop a playable street poster with conductive ink circuitry, onboard storage and amplification. The entire AO poster operated as a speaker - a world first. As well as playing ten tracks, the poster could generate interactive musical effects. (http://www.shinelimited.co.)
Unilever OMO THE FLYING EYE TEST
OMO brand laundry products Uniliver affiliated with the agency's Vietnam Lowe took out local activities of the Vietnamese people as a tool to help detect eye on children. Through kite Vietnamese families to play together during the holidays. By working with an ophthalmologist design kites that I write letters. And calculate the distance of the kite with the pla ...
Screen and Dog Saver Pedigree AlmapBBDO
At the office, whenever you're at a meeting or having some coffee — that is, when you're away from the computer — the screen saver will come on. The same thing also takes place very frequently with computers located at shops, cyber cafés and other public venues. We decided to use screensavers as media and turn them into a virtual ...
