Family: Unskippable - GEICO (Extended Cut)
"Family," in Geico's celebrated "Unskippable" preroll campaign from Martin in Richmond, Va., which presented the brand pitch in the first five seconds and then humorously showed characters pretending to be frozen as the action continued around them. "You can't skip this Geico ad because it's already over," the voiceover says. (http://www.adweek.com)
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"Volvo Interception" by Grey New York
While a well-known and respected brand globally, Volvo was suffering from low awareness in the U.S., one of its largest markets. Though it could not make the financial commitment of a television spot during the Super Bowl, it needed an idea that would allow it to be part of the discussion of the biggest advertising day of the year. We brought forward a campa ...
Introducing Clever Buoy™ - An Idea by Optus
Most people think the number one player covers a much higher proportion of the country’s population, when the difference is actually less than one per cent. Our task was change the conversation from the size of the Optus Network, to what it can do to improve people’s lives. Australia has four times more fatal shark attacks than any other country ...
Great Chinese Names for Great Britain
There is intense competition to attract Chinese visitors to the UK, and despite China being one of the UK’s fastest-growing source markets for inbound tourism, Britain has lost market share to key competitors. The campaign kicked off with an official invitation from the British Ambassador to China, Sir Sebastian Wood. He recorded a video and hosted a ...
RGB News by Geometry Global Bucharest
TV station Antena 1 allowed Observator, its leading prime time news programme, to activate its strongest asset: the TV screen. During a week-long campaign, the red component was removed from the screen’s RGB colours for a three-minute news segment on the topic. A supporting Facebook campaign removed the colour red from the user’s profile picture and direct ...
FUNTASTIC HAND DESIGN
The project for CIREC, a charity helping handicapped people integrate into society. It asked children to donate a symbolic Lego brick for a very special project. These bricks then became the Funtastic Hand, the first "playful prosthesis", which turns handicapped kids into the stars of the classroom. (http://www.epica-awards.com)
Priceless Weapons - Geometry Global Bogota
In the Caribbean, Lionfish were eating crucial species that were endangering the livelihood of local fisherman. In an effort to control the control the population and capture the poisonous fish for sale, using recycled materials that cut costs by over 96%. (http://www.marketwired.com)
Run That Town
The Australian Bureau of Statistics wanted to show Australians the value and relevance of Census data. Run That Town puts players in charge of their town and make decisions to keep their local population happy. The gameplay is unique in that it is built on the real Census data of each postcode. (http://www.leoburnett.com.au)
Reference: http://runthattown.abs.gov.au/
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Always - Intimate Words
The “Intimate Words” campaign sought to empower indigenous women outside of Oaxaca, Mexico by finding a way to educate them on cervical cancer, which is currently the leading cause of death in their community. The problem? There are no words for the female reproductive system in the women’s indigenous language due to cultural taboo, leaving women unable to explain their ...
#itouchmyselfproject Case Study
The I Touch Myself Project transforms the late Chrissy Amphlett's song 'I touch myself', about female sexuality into a breast cancer anthem to inspire a generation of women to touch themselves for early cancer detection. Although there was no media budget, the project achieved over $7m in media exposure, and was picked up internationally by media including the H ...
Messages From The Front Line
How do you encourage medical professionals to take up a career in the armed forces? You don’t send them a DM pack, you send them a patient. (http://www.gpyr.com.au)
Reference: http://www.australia.gov.au/
Holograms for freedom
Las normas penalizadoras de las libertades y los derechos humanos de las #LeyesMordaza, recientemente aprobadas en el congreso de los diputados, nos convierten en una ciudadanía fantasmal, holográfica, que sólo cuenta en la política para acatar las voluntades de los que se han encaramado ahí arriba, de los que dictan leyes por encima de todas, incluido el poder judicial. ...
Volkswagen Erhvervsbiler
When business is bad for Volkswagen's business customers, the business is bad for Volkswagen. In a stagnant B2B market for small businessesand hard hit by the financial crisis , saw Volkswagen increased competition and an increased tendency to trade down to cheaper brands. To reverse the trend and defend its position as market leader , it was decided to give small busine ...
Coinoffers- ClickForCoins
Coins, was introduced in 2011 and in this period McDonald’s distributed approximately 5 million virtual Coins across all media platforms allowing consumers to collect the virtual currency through an app in exchange for real Coinoffers products at McDonald’s.
Link: https://www.ddb.com/blog/conferences/ddb-copenhagen-wins-grand-prix-at-danish-effies/
My Smart Eye
My smart eye is a mobile app designed to crwodsource vision and care for the visually impaired through micro-volunteering. With the mobile app, anyone, anywhere, anytime can connect to and help visually handicapped in just seconds.
Link: http://mysmarteye.starhub.com/
IKEA Second Hand English
When someone buys a new IKEA sofa, the old one is likely to end up at the junk yard even if it's still good but we think that's sad because we love furniture, and even if we want people to buy new IKEA furniture, we don't like to see old furniture go to waste. We wanted to raise sustainability awareness, through targeting a narrow group; people about to buy new furniture ...
American Express Serve League of Legends
League of Legends, the world's most played game--which has more than 32 million players logging over one billion hours of gameplay a month--is now the most watched eSport of all time, outpacing fan favorites like Halo, Starcraft, and Call of Duty. In fact, Championship League of Legends tournaments have become so massive that the U.S. government has offic ...
Love Has No Labels | Diversity & Inclusion | Ad Council
The idea behind the campaign was to make individuals—even the most progressive and accepting of us—realize that we harbor our own implicit judgments. The demonstration showed different sets of skeletons kissing, hugging and dancing before revealing themselves to passersby as gay, lesbian and biracial couples and friends. (http:// ...
IKEA - Beds
The advert highlights how we spend all year thinking about a summer holiday when in truth, we’ll probably have our best night’s sleep in our own bed. It’s the bed in which we spend the other 50 weeks of the year that really matters, and when it’s perfect for you - nothing else comes close. (http://www.motherlondon.com)
Reference: http://www.ikea.com
Lions Health - Grand Prix for Pharma
With few knowing about TG (Triglyceride ), let alone caring about it, we needed to do something different to educate and inform them of the dangers. Our research showed our audience was a lot more interested in fishing than TG. So who better to share diet and exercise information than a pair of wise-cracking fish? (http://www.digitaslbi.com)
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