NYC, Outdo you in 2015 with Nike+
In an era of data visualization and the “connected self,” Nike is reminding athletes* across the United States and Canada that data means nothing if you don’t do something with it. To celebrate their year of activity and challenge athletes at any level to outdo their 2014 accomplishments, Nike is creating Your Year with Nike+, a series of unique, personaliz ...
Billboard Brasil Fan Check Machine
In 2013 Ogilvy made an outstanding campaign for Billboard - They made a machine which recognizes the real fan of music by connecting to the playlist of thier Iphone. The placed the vending machine on the street. If the Iphone has 20 songs which billboard featured they get a free copy of the magazine.
Vodafone Red Light Application-Between Us Case Film
In Turkey, half of all women are subject to violence. This app helps during attacks. Vodafone's Red Light Application uses mobile technologies to protect women. Shake & Warn secretly sends messages and location to 3 contacts, requesting assistance. (http://www.eurobest.com)
Operation Bethlehem
Lowe SSP3's follow up campaign to the phenomenally successful 'Operation Christmas' and 'Rivers of Light' campaigns, which won a Cannes Titanium Lion an IPA Effectiveness Grand Prix and the only D&AD Black Pencil awarded in 2012. 'Operation Bethlehem' continues this body of work that is designed to encourage the demobilization of the FARC Guerrilla army, central ...
EA Sports Madden NFL GIFERATOR
The Madden GIFERATOR is a highly sophisticated NFL GIF engine. Our technology fuses live NFL data with Madden NFL 15 video game footage to kick out real-time GIF highlights for every game, all season long. The result is an ever-growing arsenal of customizable GIFs football fans can hurl in the face of their rivals. ( https://www.youtube.com)
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The Bullying Simulator
In Sweden one out of three teens are bullied on the internet. To raise awareness on this terrible fact we created the Bullying Simulator, a facebook application were you can experience what it feels like to be bullied online. (www.lowebrindfors.se)
You'll Never Wear That Again
Fashion is just fashion for a while. Then it's just clothes. But they are still there. In your closet. And on Facebook. "You'll Never Wear That Again" is a Facebook app that will help you clear away the clothes you no longer use, using your old Facebook photos. Clothes you can easily donate to Stockholm City. (www.ddb.se)
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Heineken: Ignite Design Story
Heineken Ignite: a project that aimed at creating a memorable Heineken experience that unlocked the power and possibilities of mobile innovation and technology. The goal was to go beyond the creation of just another mobile application, think beyond the screen and find a solution that was robust, simple and needed no explanation in a nightclub setting. (www. ...
Samsung Safety Truck
Inspired by a startling statistic — in Argentina almost one human dies in a traffic accident every hour — Samsung and Leo Burnett Argentina set out to reclaim safety with “Safety Truck” and the power of innovation. (http://www.leoburnett.com)
Gift bottle Coca Cola
In 2013 Coca-cola created an amazing campaign with the help of Ogilvy & Mather Bogota but turning the label of the bottles into a ribbon and make it look like a beautiful gift.
Hammerhead: Smart. Simple. Bike Navigation - DragonInnovation.com
Introducing an intelligent navigation device that guides cyclists along the safest and best bicycle routes. Social sharing features create a way to discover great, safe, bike routes anywhere in the world. This is for bikers who believe in adventure. For those who believe there is more than the routine ride. ( http://rgaacce ...
The Pursuit by Equinox
After acquiring SoulCycle in 2011, Equinox doubles down on high-end spinning classes. In December 2014, the fitness chain launched Equinox launched The Pursuit, a high-intensity, data-driven, gamified spin class developed with R/GA and chock-full of dynamic data visualizations. (http://www.rga.com/)
Reference: http://www.equinox.com/
The Record Re-Calculator - McDonald's
DDB Stockholm made the London Olympics kid-friendly, with the "Record Recalculator," an app that takes world records from track & field Olympics events and "recalculates" them, using the kid's name, age, height and shoe size, to create an achievable goal for kids to try and beat. An event in Sweden let kids try and beat world records in real lif ...
McDonald's: Track My Maccas
After the client has finished the fairly dubious checking process, 3D enlarged reality transforms eatery tables into stages, letting clients choose fixing and locate about it. For instance, one of the stories, joined by the activity, goes like this: "To make awesome Chicken McNuggets we require extraordinary chicken pieces. So we got our own from Eagle Farm, ...
MINI / SPCA "Driving Dogs"
Proof that you most definitely can teach dogs new tricks: on live TV, rescue dogs Porter and Monty each drove a MINI down a racetrack and turned the corner to the delight of trainers who spent 8 weeks teaching the dogs to drive. And the best part… the world watched, the news spread and all of the dogs in the shelter were adopted. (www.fcb.com)
McDonald's Chalkboard Menu
In a new campaign by DDB Warsaw, McDonald’s presents its unique daily offers on a chalkboard menu in front of its busiest restaurant in Warsaw. The menu items are hand-drawn by a graffiti artist on a full-size advertising billboard. The billboard presents fresh ingredients of McDonald’s food, seasonal items and a variety of lunch and breakfast menus (http ...
Lucky Iron Fish: Shape of Health
The Lucky Iron Fish™ is strategically partnered with multiple NGO's in Cambodia for distribution of the fish. The potential market for the fish is worldwide as iron deficiency occurs in the developing and developed world and there is an opportunity to create business opportunities in the developed world to sponsor support of the product in the developing world. ( ...
TRUE WETSUITS BY QUIKSILVER
Quiksilver Japan launched a revolutionary new product that enables Japan’s over-working businessmen to regain their work/surf balance. ‘TRUE WETSUITS’ are authentic, high quality wetsuits which can also be worn as suits on business occasions. With this revolutionary product, sports-minded workaholics can head straight from the beach to the boardroom. (http://ww ...
CITIZEN CHASING HORIZONS
Citizen’s 2014 flagship model – the new Eco-Drive Satellite Wave F100 – adjusts to the current time zone in just three seconds. To demonstrate the watch’s unique ability, they undertook an ambitious experiment to chase the horizon and endeavor to live in the same hour for as long as humanly possible. An integrated campaign inwhich Chasing Horizons utilizes the ...
Rexona - Bad Timing
Launch of Rexona in Vietnam coincided with World Cup. They saw world cup as a barrier rather than an opportunity because Rexona could have been easily ignored during the world's most nosiest event. There was a need to link Rexona to Football. They paired up technology that had never been seen before in Vietnam with something all men. Constantly think about, women. T ...
