Bing | Decode Jay-Z
Due to long-established, habitual relationships with Google, Microsoft’s search engine, Bing, suffered from perpetually low penetration and relevance with influential audiences. To help break the Google habit, Droga5 sought to create an actual product demonstration of Bing’s benefits that would catapult it into culture. Identifying the launch of Jay Z’s autobiography, Decoded ...
Musical Fitting Room
To promote Starhub's online music store they combine fashion with RFID technology which results to play different music when customer change their clothes in changing room.(www.ddb.com.sg)
THE 250KM WAVE
A 250km "Wave" Through different media, we welcomed the nearby occupants to 'do the wave' by the tracks amid the Shinkansen's test run and held 'The 250km Wave Across Kyushu' on the day. In a time surpassed by virtual correspondence, our test was to make a mind-boggling feeling of festivity inside of a manifestly obvious environment. Notwithstanding advertisements, we likewise dre ...
Eniroboxen
Everyone knows you can find phone numbers and addresses of Eniro. And bike shops, Elgiganten and the occasional pizza. But since last fall, you can also search directly for products, so that you yourself do not have to figure out what business that might sell that you need. (www.guldagget.se)
IKEA e-Folder set
With the help of e-Folder set the products are integrated into a single, useful content which allows users to experience the advantages of IKEA orgaziners. (www.laboratorygroup.com)
Cancerfonden -- Rosa bandet
After eight years of fierce competition from other charity campaigns needed Pink ribbon vitalized , stand out and find new ways to get their message and raise money . The challenge of this assignment was to find new ways to spread the Pink Ribbon to reach even broader and more and younger people. ' (www.pool.se)
Operation Christmas
Operation Christmas was a campaign launched in Colombia during the Christmas season to encourage FARC guerrillas to demobilise. Lowe Ssp3 selected nine 75-foot trees along paths the insurgents used and decorated them with Christmas lights and a message encouraging them to come home. 331 guerrillas demobilized while the campaign was active, a 30% increase from the previous yea ...
A DRAMATIC SURPRISE ON A QUIET SQUARE
TNT’s tagline is “We know drama”. Instead of telling the TNT story to Flemish, Belgian people we decided to give them a story to tell. Triggering the unstoppable curiosity of people we placed a big red push button on an average Flemish square of an average Flemish town. The sign with the button invites people to “push to add drama”. And then we waited. ...
Adoption Drive
An integrated campaign led by the Dog-a-Like app that aimed to re-home as many dogs to good Australian homes as possible.(www.whybintbwasydney.com.au)
Converse Canvas Experiment
We designed the store to be a truly, engaging and creative experience, whilst aesthetically reflecting the artistic and rebellious nature of the footwear brand.(www.checklandkindleysides.com)
The Missing Children Initiative
Creative Guerrilla Marketing is a leading marketing blog based in San Diego, CA that reports the latest in guerrilla marketing, ambient advertising and unconventional marketing examples and ideas.(www.leadingindependents.com)
Welcome to Our Reality
The abandonment of conscription means the Swedish Armed Forces need to attract employees just like every other business. However, they need to find the "right" people, and the fictional image of soldiers and marines is often deeply exaggerated and has nothing to do with reality whatsoever. For the spring recruitment campaign, we wanted to highlight that being a soldi ...
Heaven on Earth
New fragrance from Axe is so irresistible that even angels fall for it. In the international TV commercial descend the Angels down, to look for these earthly temptation. The online activation campaign shows boys can experience the Axe effect. (www.mediarepublic.com)
The People's Car Project
Volkswagen has always built cars for the people. Their brand name in both German and Chinese literally means the 'People's Car'. With increased competition and falling market share, they decided to change not only their advertising but also their products. Instead of building cars for the people, Volkswagen would start building cars with the people. We call ...
Response campaign
To build on the success of the Man Your Man Could Smell like buzz and online conversation, Wieden+Kennedy and Old Spice took a fresh approach to online brand engagement with a unique interactive strategy.(www.wk.com)
Sunny Sale
We decided to give people a unique shopping experience that was only available at lunchtime. So, we created large three-dimensional QR codes that used sunlight and shadow so they could only be scanned between 12pm and 1pm. If a Shadow QR Code was scanned during the available times, people could enjoy special offers to purchase items via the Emart mobile app. The campaign w ...
ToyToyota Backseat Driver
Backseat Driver is the first digital toy from ToyToyota. It is an iPhone app which allows kids to enjoy driving from the backseat of the car. By using the iPhone's GPS function, the player is able to drive a virtual car, which moves along with the real car that he / she is riding(www.prty.jp)
The world's deepest site
Most mineral waters are drawn from a depth of around 100m, but this one is different. Borjomi is born in a volcanic spring, eight thousand metres below the Georgian countryside.(www.ogilvy.com.ua)
Only The Liberation
This is an interesting story of teenage rebellion, told in a compelling manner. To me this is the golden lesson: a great story is what everything else rests on, and is in turn amplified by all the other components. This is advertising (not just digital) done at a really high level. Amazing how they pulled this off! I really suggest you go check out the actual site – ...
