First World Problems Anthem
DDB New York announced recently that it is attempting to eliminate the #FirstWorldProblems hashtag on Twitter – the first mission to wipe out, instead of promote, a trending hashtag.#FirstWorldProblems showcases concerns that seem irritating to those living in wealthy, industrialized countries, yet come across as rather callous when compared to the issu ...
The Impossible Family Portrait
Pereira & O’Dell has introduced for Skype three short stories for its “Stay Together” campaign that focus on family and friends keeping in touch over long distances. Their accounts are wildly different, heartfelt approaches to living apart from loved ones. The first of the series, “The Impossible Family Portrait,” tells the story of Denis&nb ...
Android KITKAT 4.4 - The future of confectionery
KITKAT's Chief Breaks Officer tells us why KITKAT 4.4 is the future of confectionery. ( http://www.kitkat.com)
Samsung Maestros Academy
Italian craftsmanship has long been considered a renowned art form. Now, in a time when younger generations are gravitating to smartphones rather than toolboxes, expertise is only reminiscent of a bygone era. With the help of Leo Burnett Milan, Samsung created the first-ever digital conservatory called Maestros Academy to foster the next generation of ...
Too Depressing
Du partnered up with VOX to offer people a mid-week taste of the weekend by offering two tickets for the price of one. To communicate the offer, the idea was based on true human insights about movie genres and entertainment. The result was a series of unique ads that bring out the different elements of what makes a movie much more enjoyable when watched with a friend.
Li ...
Honey Maid: Love
We made a commercial about what makes families, family. And we received a lot of comments. See what we did with them. (https://www.youtube.com)
Embassy of the 18th Zone
This project helps to end with a practice known as "address discrimination". This means that many companies in the country does not employ people from a large neighborhood of the city because they consider they may have ties to the gangs that dominate the area. (https://www.youtube.com)
Regis McKenna is a marketer who introduced many of the ideas that are now part of the mainstream in technology marketing and who helped launch some of the major technical innovations of the computer age, including the first microprocessor (Intel Corporation), Apple's first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first ...
Jay Conrad Levinson (February 10, 1933 – October 10, 2013) was an American BUSINESS writer, known as author of the popular 1984 book "Guerrilla marketing."
Lester Wunderman (June 22, 1920) is an advertising executive widely considered the creator of modern-day direct marketing. His innovations include the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more. He identified, named and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998.
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Michael Eugene Porter (born May 23, 1947 in Ann Arbor, Michigan, United States)[2] is the Bishop William Lawrence University Professor at The Institute for Strategy and Competitiveness, based at the Harvard Business School. He is a leading authority on competitive strategy and the competitiveness and economic development of nations, states, and regions. Michael Porter's work is recognized in many ...
Chris Anderson (born July 9, 1961 in London, United Kingdom) is a British-American author and entrepreneur. He was with The Economist for seven years before joining WIRED magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail; which he later expanded into the 2006 BOOK, The Long Tail: Why the Future of BUSINESS Is Selling Less of More ...
End Marmite Neglect
In a bid to remind people to dig out their forgotten Marmite jars and put them on their kitchen tables again we launched the multi-media ‘Love it. Hate it. Just don't forget it.’ campaign. Featuring Marmite Rescue Teams around the country saving neglected jars of Marmite from people’s cupboards, the TV ad spoofed animal-rescue style documentaries and features a voiceover ...
The Perfect Daughter
Promart is the new chain of stores specializing in home improvement Interbank group. Its stores are located in the countryside - Chorrillos , PRO -Ate Santa Clara , Trujillo , Juliaca , Chiclayo , Piura , Huanuco , and soon in Cajamarca , Sullana , Cusco, Huancayo and Pucallpa. (https://www.youtube.com)
Dr. Gary P. Hamel (born 1954) is an American management expert. He is a founder of Strategos, an international management consulting firm based in Chicago.
Clayton M. Christensen (born April 6, 1952 in Salt Lake City, Utah) is the Kim B. Clark Professor of Business Administration at the Harvard Business School (HBS), with a joint appointment in the Technology & Operations Management and General Management faculty groups. He is best known for his study of innovation in commercial enterprises. His first BOOK, The Innovator's Dilemma, articulated hi ...
The Lionfish Invasion
Lionfish is an invasive foreign species that threatens the Caribbean; it lays more than 2,000,000 eggs per year, it has no natural predators in these waters and it feeds off of native species, destroying the coral reef. It has become a risk for the environment and the economy of more than 30 countries in the Caribbean. (https://www.youtube.com)
Classical Band Merchandise
Young people show their love for their favorite bands by wearing tour shirts, hats and patches, etc. The musicians from the Swiss Youth Symphony Orchestra also wanted to show their love for classical composers in order to prove that classical music is not outdated and uncool. That’s why a range of Classical Band Merchandise has been developed – making Mozart a ...
David Aaker
David Allen Aaker (born 1938 in Fargo, North Dakota, U.S.) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, well known marketing expert with a particular focus on brand strategy.
