To give New Zealanders a wake up call about homeloan interest, we collaborated with the Reserve Bank to access millions in real, shredded cash. Homeowners opened their mailboxes to find $1,000 in shredded cash, learning how BNZ could help them save $156,000 on a typical $300,000 loan. To provoke a visceral reaction to the waste, shredded cash was displayed on the streets and in banks nationwide. ( ...
77% of Australians fly less than three times a year for the simple reason that it’s too expensive. While many airlines try to encourage repeat customers through glamorous loyalty programs, the ugly truth is most Australian’s don’t fly enough to make these programs worthwhile. Our objective was to re-adjust people’s expectations of air travel and shine a light on the real value of low cost flight. ...
There are many reasons why women don’t check their breasts – they don’t know how, they forget, or they simply feel uncomfortable touching their breasts. To turn awareness into action, Colenso BBDO created Breast Cream for the New Zealand Breast Cancer Foundation - a simple moisturiser that makes checking your breasts a part of your regular beauty routine. Simply applying it helps you look and feel ...
87% of Indian men believe laundry is a woman's job’. Ariel decided to stand up for women’s equality at home with #ShareTheLoad – a provocative social movement that exposed the inequality embedded culturally in each and every Indian home. (https://bbdo.com)
The Land Rover Experience centre in Solihull recently welcomed a very special guest. Geoff, a lifelong Land Rover fan, celebrated his 80th birthday with a special surprise organized by Land Rover and his daughter. Getting behind the wheel of our latest vehicles, Geoff got some tips on off-roading from Phil Jones, our Land Rover Experience instructor. The surprises didn’t stop there as Mike Bishop, ...
Introducing a new film by adidas Originals: ‘Original is Never Finished’ We feature visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of the iconic song, “My Way” by Frank Sinatra with a provocative approach to today’s streetwear culture. adidas Originals turns to the new generation of creators to inspire them ...
Every day thousands of kids miss school just because they don’t have clean clothes to wear. That’s why we created Care Counts™, a program that works to improve attendance rates with the simple act of laundry. Join us in making sure that clean clothes never stand in the way of a child’s education.Whirlpool brand works with school teachers, administrators and Dr. Richard Rende, Ph.D., an internation ...
In honor of International Women’s Day 2017, we partnered with State Street Global Advisors to introduce the Fearless Girl to the world -- a statue of a daring young girl, standing strong on Wall Street. Why? Because companies with women in leadership perform better. The Fearless Girl was dropped on Wall Street in the middle of the night and became a global phenomenon within 24 hours. (.( https://w ...
For “Van Gogh’s Bedrooms,” the agency Leo Burnett worked with the Art Institute of Chicago (AIC) to reengage with the one audience that was still staying away in droves: local Chicagoans. With an upcoming Van Gogh exhibition featuring all three of his “bedroom paintings” brought together for the first time, AIC needed to find a way to take something that’s a big deal to art scholars and make it ir ...
Amid other sporting goods behemoths, PUMA for years lacked a credible role within culture, due to its lack of a clear vision and identity. To give the company its own brand relevance rather than trying to overtake the space that other big names already dominated, Droga5 helped PUMA create a new category of social sports by launching PUMA Social. The launch TV spot, After Hours Athlete, and subsequ ...
The Museum of Feelings was an interactive experience built to showcase the connection between scent and emotion. Visitors were taken on a sensory journey through the Museum, where Glade® fragrances acted as the muse to inspire visitors to explore their emotions. The exterior of the Museum changed color based on the mood of New York City. (http://www.scjohnson.com)
The Most Dangerous Town on the Internet is a documentary series that explores the hidden places that blur the line between the physical and digital worlds. It unapologetically exposes the true face of cybercrime and reveals how online threats have real-world consequences. In 'Where Cybercrime Goes to Hide,' we explore the secret world of bulletproof hosting that’s hidden deep in undergrou ...
Hubber: The NEW Peer-to-Peer Car Sharing Service
For decades, the car rental model has consisted of big companies offering a basic vehicle and service while giving little importance to their customers' travel experience. We at HUBBER think it is important to challenge this system in order to innovate and offer an ultimately better service to customers, supported by a thorough social ...
PapaPark: The New Parking Sharing Service
Are you renting out your own car on Paparide.com and not using your private parking space? Or maybe you rented a car and need to find a parking space?You can be matched by using PapaPark, our new Parking sharing service!
Mobypark: Parking Sharing Service
In this animation video you can get to know what is mobypark and how it works! Mobypark is a marketplace for driver and private parking owners. Drivers can make a reservation in a private parking owner, pay less and help the city to breath.
Born in Milan in 1969, in the early part of his career he has gained professional experience as Marketing and Communication Director at some relevant international companies.Since he joined Banca Mediolanum in 2000, he has worked in 'Training & Development Department’ contributing to the creation and the launch of the 'School for the Development of Human Potential'. He has conceived, planned a ...
Make Your Move with RB
Reckitt Benckiser has been making innovative products that help to shape a happier, healthier world for over 150 years. We've changed the game. And we've done it by thinking bold thoughts, making open-minded moves and pushing big boundaries. (http://www.rb.com)
Reference: http://www.launchpadrecruits.com
Eric Emerson Schmidt (born April 27, 1955) is an American software engineer, businessman, as well as the executive chairman of Alphabet Inc. In 2013, Forbes ranked Schmidt as the 138th-richest person in the world, with an estimated wealth of $9.1 billion.
As an intern at Bell Labs, Schmidt did a complete re-write of Lex, a program to generate lexical analysers for the Unix computer operatin ...
Lawrence "Larry" Page (born March 26, 1973) is an American computer scientist and internet entrepreneur who co-founded Google Inc. with Sergey Brin, and will be the future CEO of the proposed conglomerate, Alphabet Inc. Page is the inventor of PageRank, Google's best-known search ranking algorithm. As of November 2014, Google has 55,600 employees and operates in more than 40 countries.
