Project Architeuthis is the first Alternate Reality Game ever launched by a branch of the U.S. Armed Forces for recruitment purposes. Its mission was to engage those with a mind for Cryptology, a hard-to-find (and harder-to–recruit) target that represents less than .0004% of the U.S. population. For 18 days, Project Architeuthis played out across Navy social media platforms, challenging born probl ...
Opsm tooks the eye test to children by creating Penny the Pirate, available for free as a book and interactive app, it’s the first medical tool to test children’s eye health as you a read a story to them. There wasn’t a standard eye screening tool for children, so we had to start from scratch.Penny is on track to give 300,000 children an eye test, which has already seen a huge increase in kids eye ...
Long before a new Porsche model appears in the showroom, vast amounts of car enthusiasts sign up to buy the car. Many future buyers solely base their purchase decision on photos that circulate on the Internet. Porsche wants to know if people will show the same grit, even if the new model is completely in disguise. So we introduced the interactive platform Blind Trade, accompanied by online and pri ...
The Exchange is a cashless fashion boutique that opened at Cavendish Square in Cape Town today. The campaign is to encourage people to register as organ donors. The team collaborated with 25 of South Africa’s top designers who donated clothing and accessories for the store, some of which can be seen in the posters below. The idea is that nothing can be bought with cash or credit cards, only b ...
Loom’s online and physical worlds collided to create an entirely new and engaging shopping experience. From the pavement to the packaging, both passersby and loyal customers were exposed to a new realm of retail that went beyond a simple purchase. By developing a highly integrated experience, we helped to establish Loom as a hub for innovation, whilst setting a new benchmark for immersive retail i ...
For German insurer ADVOCARD, achtung! decided to create a campaign about one subject everyone is familiar with: arguing. For the first time in history, disputes within Germany were recorded and visualised using an interactive map. Germany’s Largest Litigation Atlas caused such a stir that for weeks it was the focus of media attention. It also represents the most successful communication campaign A ...
Studies show that emotions influence our financial decisions more than we realise. So, if we can help New Zealanders to face up to how they feel about money, then we set them on track to being better with it.EmotionScan is an online experience that helps you uncover how you really feel about money.Using state-of-the-art emotion recognition technology, EmotionScan analyses your facial expressions a ...
We want your Fairphone to last as long as possible. The modular design and spare parts make it easy for anyone to repair, plus the integrated regular or slim cover protects it from drops. Regular software updates keep everything running smoothly. (https://shop.fairphone.com)
They come from different countries, they are raised in different cultures. and speak different languages. But one thing still brings them all together: the will of finding a place to call home.. (http://therefugeenation.org)
Turn unused pay phones on the street into coin banks. Anyone can easily access them and start saving money. When you want to save the coins you earned that day, all you need to do is simply go to a pay phone, punch in the code and put in the coins. This simple system dramatically lowers the entry barrier to having a savings account – while creating a whole new revenue stream reaching an entir ...
During the last presidential election, nearly 10 million Americans faced long lines to cast their ballot. Lower-income and minority voters were disproportionately affected – more likely to experience problems like hours-long waits, fewer voting machines and poll workers, fewer polling places, and more difficulty finding their polling place. Unequal voting access is preventing all voices from being ...
In “The Ostrich,” Samsung goes against the herd and achieves the impossible. The spot reflects the “Do What You Can’t” global idea platform. (http://leoburnett.com)
The boy struggled to carry a jerrycan of water in a refugee camp until Batman turned up to help. They then spent the day playing a variety of games in the makeshift tents, sitting on tattered furniture and with old broken toys. The child grew tired and fell asleep on the superhero's shoulder only to wake up and realise that he is in fact being carried by his father during his emigration. (http://m ...
‘Through The Dark’ was written by Hilltop Hoods' Pressure (aka Dan Smith) for his young son Liam who was diagnosed with leukaemia. A collaboration with Google Play Music, the interactive film, inspired by Dan’s story, shares a father and son’s journey through two 3D animated worlds—the dark representing fear and the light representing hope. (https://www.youtube.com)
It is hard to communicate the proper breast self examination to detect early breast cancer. DAVID in partnership with MACMA found a way to go around this censorship so we could spread awareness about breast cancer and how to detect it. (http://www.davidtheagency.com)
250 years ago, in 1766, Sweden became the first country in the world to introduce a constitutional law to abolish censorship. To honour this anniversary, Sweden is now the first country in the world to introduce its own phone number. Call today and get connected to a random Swede, anywhere in Sweden and talk about anything you want.( https://www.theswedishnumber.com/)
