The Beautiful Black List
Celebrating its 50th anniversary, D&AD exhibited successive Black Pencil works together for the first time. We named these collectively as the ‘Black List’ and executed the exhibition's total design. The main theme is that of the whale. (http://www.dandad.org)
Fuck The Poor?
A man walks the streets of London shouting #FuckThePoor. Social experiment from poverty charity, The Pilion Trust, to see whether we really do care about those less fortunate. (http://publicis.london)
Sapeurs
the latest Guinness ad celebrates real people with extraordinary integrity and character, in real situations, featuring the ‘society of elegant persons of the Congo’, otherwise known as the ‘Sapeurs’. (http://www.amvbbdo.com)
Newcastle Brown Ale: "IF WE MADE IT"
When Newcastle chose not to produce couldn’t afford an actual big game spot, Droga5 pulled out all the stops to show the world the ad Newcastle would have made, if they could have. A microsite at IfWeMadeIt.com housed teasers, trailers, focus groups and even “behind-the-scenes” footage featuring Anna Kendrick and Keyshawn Johnson for the co ...
Coca -Cola Life
Coke Argentina tells a true-to-life story of the highs and lows of early parenthood. We see a couple go through all the milestones after bringing home a baby—from sheer exhaustion to toddler mischief to the "Toys R Us has thrown up all over my house" stage. Not a new concept for advertising, but it's done in a beautiful way. No grating screaming kid noises or parents dismis ...
Teleconference
The series of radio ads – ‘Teleconference’, ‘Kids Party’, and ‘Enrique Concert’ – highlight how the energizing effect of Lucozade can help people get through those ‘give me strength’ moments. In the style of epic inspirational speeches, each ad focuses on an everyday scenario – from handling a conference call to negotiating the battlefield of a children’s birthday party. ...
Hotel Japan
Fictional hotel "HOTEL JAPAN". As to the original setting of a gift shop, the souvenir shop of branding for foreigners work began to move towards the open of February 2014. This, even before there is a nomination from clients who have had to work together, is what was decided to be in charge. (www.dentsu.co.jp)
Reference: http://hoteljapan.jp
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News Bottle!
In 2015 The Mainichi Newspapers created a campaign with the help of Densu Tokyo. They turned the mineral water packaging into the newspaper in order to target the young genreation.
Not Impossible's 3D Printing Arms for Children of War-Torn Sudan
Just before Thanksgiving 2013, Not Impossible's Mick Ebeling returned home from Sudan's Nuba Mountains where he set up what is probably the world's first 3D-printing prosthetic lab and training facility. More to the point of the journey is that Mick managed to give hope and independence back to a kid who, at age 14, had both his ar ...
The most advanced sign on earth
It looks so simple... and that deception isn't an accident. Since the conception of Points, the goal has been to make it look as one would expect a directional sign should. Packing motors, gears, sensors, wiring, and a support structure into such a compact package, however, was far from an easy feat. Over the past three years, we designed and prototyped count ...
The Hamster Stunt: Charlie the Hero
A hamster wheel was mounted on the steering wheel and by running in different directions, Charlie was able maneuver the truck from the bottom to the top of the quarry, despite his minuscule weight of only 175 grams. (https://www.youtube.com)
Suntory Whisky 3D on the Rocks
3D on the Rocks by SUNTORY is the world’s first 3D-milled ice cube to enjoy whisky in your desired shape. Our specially designed CNC router shaves a one-of-a-kind ice creation just for you. Savor your whisky with a beautiful ice creation in your favorite shape, forged with the latest technology. (http://www.tbwahakuhodo.co)
The Exhibition of Bicycles' Abandoned Time
In Tokyo, over 2 million bikes are being disposed on the city streets every year, creating huge litter, blocking traffic, as well as being esthetically disturbing. But despite this reality, these bicycles went largely unnoticed sitting in the same spot, day after day. Our hypothesis was that it’s because the problem was “invisible.” With COGOO, ...
The Technician
Roland Svensson's head measures 275 mm. The new Volvo FMX has 300 mm of ground clearance. See what a few centimetres more space can do. (http://www.fb.se)
Magnum Relaunched
In order to relaunch Magnum which was already introduced in the market for several years, they created a new Facebook page. Generated product awareness by bring the top celebrities in.
Halo3 Believe
Halo players were more than just gamers. They were warriors who had spent years in the combat zones of Halo 1 and Halo 2. Halo 3 was to be their finest hour yet an epic defense of their home planet in the face of impossible odds. We wanted this campaign to be a monument to their greatest battle. This wasn't just the most successful game launch in history. I ...
Burger King Whopper Freakout
The Whopper is America's most beloved burger and has been for past 50 years but how do you prove love? Burger King Decided to prove it by taking away the Whopper for one day in one town to see what would happen, what happen was the Whopper freakout. (http://adage.com)
Black Boy Wanting Water
To sensitize people on the need for clean water in Africa, this black boy interrupted live tv shows.
Link: https://www.mortierbrigade.com/work/7
Fragile Childhood - Monsters
Based on the premise that alcohol changes the way we behave – especially in the eyes of children – Havas Worldwide Helsinki created “Monsters”, a campaign film designed to provoke media debate. It encourages viewers to visit the organization’s Facebook pages and share their thoughts – even anonymously – on parental alcohol use. (http://www.havasworldwide.com ...
