We created a special pair of shoes called ‘Odds’ that had a pair of 2 lefts or 2 rights that para-athletes could choose from. So instead of giving them one side of the shoe that’s useless, the unique shoe box had another side of the shoe they really need. (https://www.dandad.org)
In Denmark grocery chain SPAR is located in the small towns and like most local shops, they are threatened by depopulation and big supermarkets opening nearby. So to launch their new brand platform: En af de locale, we closed down all 121 SPAR stores across Denmark and when we opened again, we had replaced the logo on the store fronts with the name of the local grocer, so people could go shop ...
The core of the attention-grabbing campaign is a specially designed digital Info screen. Through a motion detector and hidden attached speakers, every time a pedestrian crosses the street on red, the sound of abruptly braking tires and screeching noises were played. Distorted faces of horror from pedestrians were displayed directly on the digital Info screen and highlighted in real time with the s ...
Four Seasons produces high-quality condoms for all shapes and sizes. Most of the communication in their category is aimed at encouraging singles and teens to wear condoms, yet studies show that 30% of parents wear them too – when they manage to find time for sex! We saw this as an opportunity to grow Four Season’s business.
Meet the Extendables: an online cartoon we created and produced to ...
The commercial begins on a hallway at night. We see lightning flash and hear thunder in the distance. The camera moves down on a little girl during storm, who was never allowed to sleep in Mum’s bed. The camera pulls wide and we see a big dog snuggled up to mum in bed. Cut to an endframe where a picture frame of the grown up kid is knocked over and replaced by a picture of the dog. The young woman ...
Have you ever tried to reverse into a parking space with a trailer attached? You can easily turn into a laughing stock. Millions of people in Germany, not just fans of equestrian sports, are familiar with this situation. Fortunately, the new Volkswagen Tiguan features ‘Trailer Assist’. (https://www.grabarzundpartner.de)
The digital check-in solution is just as groundbreaking as it needs to be explained. Our task was to bring them closer to the target group in an integrated campaign, which at the same time emphasizes the innovative power of RIMOWA. (https://www.philippundkeuntje.de)
Asics' concept is straightforward: rip out the ad, step on to three page barefoot and your body heat reveals the shape of your footprint which you then compare against a tread key. This information enables the consumer to make an informed choice about the type of shoe required. (https://www.sportstechnologyawards.com)
We wanted to remind people that women are also athletes, but most of all make a statement in a country where the perception is that sports are more for men. We saw an opportunity in the city's sports signs used in parks, where all figures shown are male. We came up with a direct marketing idea to change the male figure into a female one. We gave out magnetic pony tails, motivating women that on Wo ...
It’s Friday the 13th – probably not the best day for buying a lottery ticket, all things considered. But people in Lebanon are able to avoid the curse of the unluckiest date thanks to a smart bit of online magic from Loto Libanaise and Impact BBDO Dubai.
Loto Libanaise wanted everyone to feel lucky when playing, even the most superstitious, so their agency Impact BBDO Dubai hit upon a w ...
In the new campaign Nike implies people are wasting their time watching TV shows, obsessing with celebrity culture, taking selfies on mobile phones, bantering on social media and in other ways. References are made in certain points to references to The Real Housewives, Game of Thrones and The Walking Dead. Instead of watching screens they should going out to run or train.
In "Zombies,” Nike asks ...
The war in Syria has been going on for 7 years. Endless tragic news reports made people numb and indifferent. Just before Christmas, the conflict escalated in the city of Aleppo. Most NGO’s were leaving the region, except for the Red Cross. New funds were needed. Urgently. Everyone knows the song “Let It Snow” from Dean Martin as one of the happiest Christmas songs of all time. They associate ...
Channel 4 launches a major new advertising campaign. The centrepiece of the campaign is a three-minute advert of a cast of more than 140 disabled people. The advert is being premiered at a star-studded event at Channel 4’s Horseferry Road headquarters before being launched across social media.
(http://www.channel4.com)
The film explores the unstoppable digital transformation that's sweeping the world as we know it. It examines the power and fragility of our connected world, featuring leaders at the forefront of technology, including luminaries such as Elon Musk and Sebastian Thrun, among others. (https://pereiraodell.com)
Google has been working closely with more than 60 artists to help them explore their style in virtual reality as part of the Tilt Brush Artist in Residence program (AiR). Coming from a wide range of disciplines, these graffiti artists, painters, illustrators, graphic designers, dancers, concept artists, creative technologists and cartoonists have all brought their passion and talent to create some ...
For an Indian family, purchase of a first bike symbolises progress and prosperity. It gives them a sense of joy, happiness and the hope that they would continue to move forward strongly on the path of success. The new campaign for CT100 #KhushiyonKaJackpot brings alive the emotion of happiness and the spontaneity that a new bike brings to an Indian family. It aims to disrupt the traditional b ...
We made it our mission to better understand the human senses. What is been realized was that the sense of smell is most closely linked to memory and emotions. The strategy was to demonstrate the feelings and emotions of smell in a VISUAL way that would come through a screen.
Strangers wore blindfolds and we had them describe their emotions as they smelled each other. It was remarkable how accura ...
All children think about their future. To know what it is that they think about, Emirates NBD conducted a social experiment asking children to send a message to their future selves. And while they spoke to their future selves, their parents watched. Turns out, they seek many more achievements in their future than just the professions we imagine them in. And while we may not be a part of their futu ...
The Royal Navy is central to protecting our nation’s interests, using its global presence to neutralise threats, with or without a shot being fired. People like you, all over the world, are prepared to act at a moment’s notice, all in the name of serving their country. (https://www.royalnavy.mod.uk)
#THEREWILLBEHATERS is a bulletproof campaign that actively encourages 'hate'. A brutally simple and unexpectedly honest film calls out the trolls before they've even said a word. Supported by a real-time social response campaign, the brand responded to consumer's posts both positive and negative. We reframed the brand's role from kit maker to Supplier of Confidence. Players need full confidence to ...
