Scanning a QR code became another part of our daily routines with the popularity of Alipay and WeChat payment systems. Recently Alipay has announced that facial recognition scans will soon be replacing the QR codes as a new form of payment. When shopping all you need to do is select facial scan payment and Alipay will automatically recognize your face and pay the bill from your Alipay a ...
The revenue from this year's television campaign went to the Red Cross and people caught in war and conflict. To recruit 100,000 gay carriers, it was important to bring forth the stories of these people. Throughout this year's action film, collaboration with the television partners and Red Cross in several countries, we reached the goal. 100,000 Norwegians died again this year, and over 220 millio ...
Airbnb makes renting empty homes profitable. So toraise funds for the homeless, we used a lookalike site. Just a few letters made all the difference: Notfairbnb. It definitely put the situation in Brussels on the map. Th ...
Direct Line has created a way to make people safer in darkly-lit areas: Fleetlight drones that light your way on the path ahead. The prototype service: a fleet of flying torch drones, are responsive to an individual’s movements and controlled via a bespoke app. (http://saatchi.co)
In Europe, every two minutes a child is reported missing. Some remain missing for years. Child Focus, the Belgian Centre for Missing Children, never gives up hope. So, we had to create a reminder to make sure these children are never forgotten. The country created one million 2 euro coins with the face of a missing child: Liam Vanden Branden, who has been missing for 20 years. Each coin also ...
No two Cheetos® snacks are alike. They're made in a way that results in each one being completely unique. And every so often, they look like something familiar. Like a seahorse. Or a cat. Or Abe Lincoln. The Cheetos Museum, featuring real Cheetos found by real people that look like real things. It was the world's first collection of the most interesting Cheetos shapes in existence. Then we ch ...
En verano, los limeños salen a la playa y para llegar usan la carretera Panamericana, que se caracteriza por estar saturada de publicidad exterior, pero no tan llamativa. Por esa razón decidimos intervenirla y secuestrarla. Hicimos la experiencia VR más grande del país, donde reemplazamos más de 40 publicidades exteriores con nuestros productos de temporada, los cuales podían interactuar con los p ...
AAMI SmartPlates, a real-time drive tracker and coach that sits at the centre of a new digital learning eco-system: connecting young drivers, parents, instructors and road authorities for the first time. The AAMI SmartPlates mobile app tracks every detail of every drive, so Learners can focus on the road while their practice hours, routes, road type, weather and traffic density, are monitored and ...
A promotional item from Stouffer’s embeds seasoning within the pages of the cook-able cookbook
For the recycling fiends out there who wish there was a way to reuse recipes in a new way, this cookbook is for you. Stouffer’s has unveiled a cook-able cookbook as part of their promotion for the brand’s new seasoning wraps. (https://www.thedailymeal.com)
Every year, the Steve Waugh Foundation conducts ‘The Captain’s Ride’; a 6-day cycle through NSW that aims to raise much-needed funding for the 400,00 children suffering from Rare Diseases. The trouble was, the children couldn’t participate in the ride… Until now.The Riderless Bike is a fully autonomous children’s bicycle with an empty seat, fitted with GPS and a 360 camera, offering a first-person ...
Real car salespeople don't have lines like this: "Let me show you the Volvo that saved my life." But that's the pitch real auto crash survivors delivered to car shoppers in a campaignhttp://www.webelievers.com
Launching today, the iconic Deutsche Telekom colour magenta has been harnessed to create a new medium for entertainment. The Lenz App changes the way content can be viewed, bringing about a new way to consume entertainment and enabling anything magenta to become a viewable screen. The mobile app has been created especially for Telekom Electronic Beats, Deutsche Telekom‘s music and lifestyle progra ...
Predict To Prevent – a predictive text function that recommends the right mix of words to someone who is hurting.
350 million people worldwide suffer from depression and communicating with people with depression can sometimes do more harm than good, despite their best intentions.
Texting is the main channel people use to communicate with one another, and for people ...
For our latest campaign for charity CALM: The Campaign Against Living Miserably, we partnered with renowned sculptor Mark Jenkins. Together, we created a striking visual installation in response to the shocking statistic that each week in the UK, 84 men tragically take their own lives. The work aims to initiate the much-needed conversation and action around male suicide prevention and be ...
Together with Enel Romania & The Ornithological Society of Romania, we created The Nest Address, a geolocation app that people can use to send GPS coordinates of any stork nest they see. It is the first mobile crowd-sourced initiative to keep storks safe. Anyone with a smartphone can now send nest locations, that will even receive physical addresses. The Nest Address is an easy- ...
Pedigree SelfieStix. A specially designed phone accessory that attaches a DentaStix to any phone, so you can capture the perfect dog selfie every time. SelfieStix was free with every purchase of Pedigree DentaStix and was supported by a campaign and app. The SelfieStix app uses a machine learning network to recognise the faces of different dogs, allowing owners to add fun and quirky filters t ...
Recent research undertaken by CommBank found the majority of Australian adults (66 per cent) admit to feeling uncertain about what the future holds, with these feelings particularly pronounced when it comes to matters of a financial nature. As Australia's largest bank, CBA recognise it has a responsibility to partner with Australians to find new ways to move forward. (https://mcsaatchi.com.au ...
To coincide with Māori Language Week, FCB initiated a partnership between Vodafone and Google Maps to improve the pronunciation of te reo Māori. New Zealanders were given the opportunity to visit the Say It Tika website and ‘pin’ incorrectly pronounced place names on Google Maps. (http://fcb.co.nz)
Dot Mini is the first device that can access any digital text content on its own. Because the innovative Dot Translation Engine, based on AI / Machine Learning, understands context and translates efficiently to Grade 2 Braille, which is on average 50% shorter. (https://www.serviceplan.com)
