At Glad, we made our toughest trash bag yet: the New Glad ForceFlex Plus Advanced Protection kitchen bag. So, we put it to the toughest test. (https://fcbchi.com)
Organized with unprecedented access to David Bowie’s personal archive, this exhibition explores the creative process of an artist whose sustained reinventions, innovative collaborations, and bold characterizations revolutionized the way we see music, inspiring people to shape their own identities while challenging social traditions. David Bowie is has been touring globally for the past f ...
To help fans get over the fact the cast of GIRLS were leaving them, we created GIRLS Break Up Ice Cream. Three special ice cream flavors were created, and given suitably scathing heart-broken names. They were then delivered to fans’ homes via our custom sad ice cream truck as they binge watched the final episodes of their favorite show. Then on the back of the packaging, we also included something ...
Monster hadn't kept up with the times, therefore, they had been forgotten and surpassed by the competition. They wanted to remind people that they put humanity at the center of searching for a new job, which can be a challenging and lonely process. So, we helped them re-launch in a big, purple fuzzy way. (https://forsman.co)
The Archaeologist' is a Premium Dry Gin. It’s filled in bottles together with original engine parts of legendary Harley-Davidson bikes Ehinger has discovered all over the world: 1939 Flathead camshafts from the Mexican desert, 1947 Knucklehead screw-nuts from Chile or 1962 Panhead rocker arms from South Korea. To each of these iconic machines, Ehinger dedicates a sort of tribute in the form of Gin ...
There is only one country in the world where women are still prohibited from driving: Saudi Arabia. This changed in late September when King Salman's historic royal decree granted women the right to drive. Nissan strives to make the innovation and excitement of driving accessible to all, so the news presented an opportunity to genuinely bring this promise to life, at a time when all other carmaker ...
NatGeo’s new series “One Strange Rock” is all about giving viewers a different perspective of our planet. To promote it, we created a piece of technology designed to do exactly that. The Astronaut Reality Helmet gives viewers an astronaut’s perspective of earth and provides a space experience no VR headset can deliver. (https://www.mccannny.com)
When a rescue team opens the “Emergency Route” app and goes out, it immediately sends a message to the digital billboards that are 1 km ahead, asking drivers to leave the left lane free in advance (https://saopaulo.yr.com)
Posters are installed in Berlin, inviting pedestrians to take a shortcut under the motto "Faster through the city with MINI Connected". These can be seen, for example, on Gartenstraße, where a staircase over a wall makes for faster progress, on Lotte-Lenya-Bogen, where a tunnel passage under a railway line saves the detour via the far-flung underpass and also on Linienstraße in Mitte, where crossi ...
Nature Represented aims to create a national & international pro bono network of legal consultancy, as well as judicial support and collaboration in order to demand the compliance of Nature’s Rights in Ecuadorian territory. (http://naturerepresented.com)
A rape victim’s brutal nightmare doesn’t end after the rape. In the U.S., 9 out of 10 victims are forced to pay an average $1,000 in hospital bills after an attack. The National Organization of Victim Assistance (NOVA) created an online platform, RapeTax.com, that empowers victims to turn these bills into the story of their own rape – to shine a light on this injustice and show the steep cost they ...
In the North Pacific, an area of plastic trash the size of France has formed. Governments have simply ignored it so the Plastic Oceans Foundation and LadBible submitted an application to the UN to recognise The Trash Isles as an official country. If granted, this would compel other nations to clean it up. As a result, 200,000 people became citizens and the campaign reached half a billion people. ( ...
Wait a minute. Get me the bill with Evita’s face on it! It’s worth 27 pesos more than the other bill with a man’s face. Unfair? Of course. And here’s the real deal—From Buenos Aires, we have a case making gender inequality a tangible matter, not just a concept or a cause, but a true and hard reality to live by one bill at a time. Brilliant. (https://download.havas.com)
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llegal BlackSupermarkets were created in Carrefour’s stores nationally to sell illegal varieties of cereals, vegetables, and fruits. Is been asked people to join the cause by buying our illegal range in our stores and by signing our petition on Change.org to change the law. Print, outdoor, web films and our instore BlackSupermarket installations revealed the absurdity of the law, and turned our il ...
The “KitKat Delayed Flight Machine” took place during the Labor’s Day holiday in Congonhas Airport São Paulo. A crowded time with lots of delayed flights. Passengers that scanned their delayed flights ticket could get a free Kit Kat chocolate bar and listen to direct messages like: “Passenger of flight number 1058, have a delicious flight”. (https://www.jwt.com)
Toronto passengers flying with WestJet en route to Las Vegas last week got the surprise of a lifetime on their final descent — a kilometer-long, projected-light, prize wheel lighting up on in the middle of the desert. (http://rethinkcanada.com)
A campaign THAT uses films on Sky to generate unique love messages trailers. On Valentine's Day everyone loves compliments and declarations of love. In order for the Valentins embassies to be particularly romantic and surprising in 2018, Sky has provided a Valentine Maker at www.sayitwithsky.de. On the website you write your personal Valentine's message. After perfecting his greeting message in th ...
Piracy isn’t smart. It’s damaging the entire entertainment industry. To make our point, we outsmarted the pirates by hacking into the subtitles of illegally downloaded movies. The free media impact spread way beyond a bunch o ...
At first glance, The Pee Ad was just an ordinary retail ad, promoting a baby crib. But after reading it, you realized that it was also a pregnancy test. All you had to do was to urinate on the marked area in the ad, just like you would on an ordinary pregnancy test. If you were pregnant a better price ”magically” appeared under the cribs pre-printed price. (http://www.akestamholst.se)
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Area 23’s “Post Into Letters” initiative, created in partnership with Change the Ref, transforms social media posts into handwritten letters to Congress, in order to make it easier for people to demand action on gun control in a uniquely powerful way. (https://postsintoletters.com)
