Wall and Chain: a story of breaking down walls
Airbnb believe that people can “Belong Anywhere” and they embrace this new sense of freedom. For them, we have created an integrated campaign that celebrates the 25thanniversary of the fall of the Berlin Wall by telling a true and emotive story – The Wall and Chain. (http://vccp.de)
Maruri Grey Ecuador - Blind Trip (Ministry of Transit)
Ecuador has everything to offer tourists, yet Ecuadorians choose to travel elsewhere and rarely travel inside. Our challenge was to cause a change of perception among Ecuadorian tourists and convince them about Ecuador’s beauties. (http://grey.com)
Announcing the End of Period Taboos | #TouchThePickle
The film for Whisper titled ‘Touch the Pickle’ deals with the many period-related taboos prevalent in our society today. These age-old taboos have held women back from doing anything and everything during periods since ever. So this film urges women to break free from these taboos just like the protagonist in the film. (http://www.bbdoindia ...
ING - Our Heroes Are Back
To mark ING’s sponsorship of the reopening of the historic Rijksmuseum, JWT Amsterdam brought the museum’s most famous work, Rembrandt’s ‘Night Watch’ back to life. In an epic 17th-century style reenactment, thirty gentlemen dressed as members of the Shooting Company of Franc Bannick Cocq flooded the floor of an unsuspecting shopping center in th ...
Facebook 1914
At a time when more than 24 million French people tell their daily lives through their facebook statuses, imagine what those same users, plunged suddenly in the din of the twentieth century would have had to tell whether the social network had existed in 1914. That's the whole idea of "Operation Facebook in 1914" for the Museum of the Great War of the Pays de Meaux.& ...
Samsung Life Insurance: "Bridge of Life"
To build the Bridge of Life on the Mapo Bridge in Seoul, which is unfortunately a spot many people take their life. It is the world‘s first interactive bridge that reacts to people as they pass by and tells a story. We hoped the bridge would provide comfort to anyone who visits it and make it a walking friendly place. (www.cheil.com)
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Small Business Day
In 2010 American express took an initiative with the help of Crispin Porter + Bogusky to make a new Small business saturday right after Black Friday to support the small business all over United States. It went big each year and made to the list of top 10 trending topic on Twitter.
A Boy and his atom
The ability to move single atoms—the smallest particles of any element in the universe—is crucial to IBM’s research in the field of atomic memory. But even nanophysicists need to have a little fun. In that spirit, IBM researchers used a scanning tunneling microscope to move thousands of atoms, all in pursuit of making a movie so small it can be seen only whe ...
Small World Machines
The execution, on the other hand, was a little more complex. "Small World Machines" provided a live communications portal through two Coca-Cola vending machines; one placed in India, the other in Pakistan. When a customer approached the vending machine, a screen would appear showing another customer from the opposing country. (www.leoburnett.com)
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My Blood is Red and Black
With help from the city's soccer team, Vitoria, in conjunction with the Health Secretary of Bahia, Leo Burnett Tailormade sucked the red dry from the team's jerseys...and the red won't return until supporters ante up and donate blood. Since the campaign launch last week, blood donations have surged by 46 percent and Team Victoria is halfway back to red. (www.le ...
Domestos - See Through Loo
In its global fight against germs, Domestos partners with UNICEF on the problem of open defecation – over a billion people worldwide have no access to toilets. We wanted the people who take privacy for granted to experience this horror first-hand. Inspired by the Domestos brand purpose, ‘to provide safe, germ free toilets for all’, we created a fully functioni ...
Free the Forced
There were about 160,000 padlocks on the bridge, and Cheil Germany put extra 3,500 blue padlocks spelling out “FREE THE FORCED”. Each lock, representing a woman who was suffering from forced marriage, displayed a QR code for passers-by to scan with their smartphones. Scanning the QR code directs them to a website where more information is laid out. (www.cheil.com)
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ADFEST2015 - NIKE ‘HOUSE OF MAMBA’
The House of Mamba was completely inspired by Kobe and Nike’s ongoing legacy of creating innovation that serves athletes and consumers. Everything from the architecture, art direction of the walls, even the tickets as well as the LED court and custom Kobe drills had those beliefs at their core. The court itself was cable of showing live video, animation and mot ...
805 Million Names – Zlatan Ibrahimović
Paris Saint-Germain played against Caen at Parc Des Princes. For most players, this game was just another day on the job. For Zlatan Ibrahimovic this was his most important game to date. Underneath his sweater he had 50 new names tattooed. Names of some of the 805 million people suffering from hunger today. (http://www.fb.se)
Reference: http: ...
This Girl Can - Sport England
Government body Sport England tasked FCB Inferno to create an integrated campaign that would encourage girls and women across England to participate in exercise. High-profile media spans TV, Outdoor, Social and Digital. Within 3 days of the film’s breaking, it had 7 million views, was trending on Twitter, received national press and broadcast coverage, and saw celeb ...
Everyone is gay - Mix Brasil TV Commercial Ad
Created to promote the 22nd edition of Mix Brasil- an event that debates and defends the gay rights in the country- the campaign uses the power of irony to make a clever point about the Brazilian society prejudice against the gay community. The campaign aimed to spark debate about the diverse spectrum of human sexuality. The film takes the stereoty ...
John Lewis Christmas Advert 2014 - #MontyThePenguin
This year’s Christmas campaign featuring Monty the Penguin reminds us of the magic of Christmas seen through a child’s eyes and is set to Tom Odell’s cover of John Lennon’s ‘Real Love’. (http://www.adamandeveddb.com)
http://www.johnlewis.com
EMOJI ORDERING - DOMINO'S Cannes Lions 2015
Domino's made life a whole lot easier for customers by allowing them to order their pizza through Twitter - with words, or more extaordinarily, with a simple pizza Emoji. This month it then announced pie eaters would also be able to place Emoji orders through text messages. (http://creativity-online.com)
Beer Tooth Implant | Salta Beer
‘Beer Tooth Implant’ for Cerveza Salta beer, an initiative which rewarded South American rugby players who’d lost their teeth with an ingenious tooth implant that could open a bottle of beer. (http://www.ogilvy.com)
Reference: http://www.ogilvy.it/doc
Leica "100" via La Vida Leica
A new Leica "100" advertisement, relating to the Leica 100 year centennial and celebrating the opening of the Leica Gallery in Sao Paulo, Brazil. It recreates 35 historical Leica photos. (https://www.youtube.com)
Reference: http://lavidaleica.com
