Send your facebook profile to Capetown
Cape Town Tourism, briefed us to come up with an online campaign that promotes the unexpected side of Cape Town and increases tourism to all the small communities, never heard of places and unearthed gems that can’t be found on Google, Wikipedia, Trip Advisor and Expedia.
By doing the next best thing and sending their Facebook profiles instead. T ...
Hot Wheels Double Loop Dare
The Double Loop Dare campaign used rich entertainment content rather than traditional advertising to spread Hot Wheels’ global brand messaging to a large audience than just the core young boy, making it relevant to boys of ALL ages. (www.mistress.agency)
Virgin Atlantic Upgrades a New York City Bench
A New York park bench -- generally the site of random body fluids and stuck on chewing gum -- gets an upgrade thanks to Virgin Atlantic. The airline placed a special red bench in the city, and once people sat on it, they got treated to a very special, uniquely Virgin experience that mimicked what one might expect on the flight.
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AXE: Susan Glenn
Our campaign for Axe taps into a situation every single guy in the world can identify with, and gives it a name – “Susan Glenn.” Luckily for guys everywhere, Axe is here to help. (www.bartleboglehegarty.com)
The First Email Test Drive
Audi Spain wanted to communicate its technological capacity in a way that would be understood by all audiences. To achieve this, we decided to create a new version of the most popular vehicle in history: Santa's sleigh. The new Audi ICC was launched into the market -in early December- like any other model of the brand and customers were invited to test it in e ...
Skoda - Change My Car
We decided to organise a rather original casting session, an exercise aimed at finding the most clapped-out car in Spain. Why? In order to destroy it and give the owner a Skoda Yeti in its place. In line with the way other casting sessions are run we asked the public to upload creative videos and/or photos of their old cars and tell us why they deserved to win. Once the lev ...
4 Year Olds Bucket List - Water is Life
DDB NY and WATERisLIFE launched an emotional campaign titled, “Kenya Bucket List,” where a film crew travelled to Kenya to take a four-year-old Maasai boy named Nkaitole (pronounced Guytolie), who’s never been out of his remote African village, on an adventure to do all the things he’s always wanted to do before he dies. Why? Because in Sub-Sahara ...
Taxi
Ribeiro years working his campaign under the concept of Minicuotas. He is a recognized and valued benefit in each of the places where Ribeiro is present. With the launch of e-commerce, we must take this concept to the digital universe. Ribeiro.com.ar aims to occupy a position in which the company has a number of branches: the City of Buenos Aires. So we worked ...
The Broadcast Made for You
Itau bank created first 100 percent partial broadcast in the history football keeping in mind the fact that Brazilian are crazy about football and even crazier about their teams. The match was broadcasted on two different channels for different teams. The broadcast was announced on social media, TV and radio. This campaign got a very good response and supporters of dif ...
The Billboard that turned into wrapper
Keeping in mind the fact that Christmas is the best time for open happiness Ogilvy & Mather created an outstanding campaign for Coca Cola in USA. During Christmas, they had this innovative idea of turing outdoor poster into gift wrapper.
BMW - Flash Projection
Serviceplan Munich used the after image effect for a completely new brand experience. This advertisement did not use direct visible logo and by doing so it creates more intense connection with the target. This advertisement was shown on cinema and after the advertisement ends, audience were asked to close their eyes and they were surprised to see BMW logo.
The North Face 'Red Flags'
SHANGHAI, 23 March 2012 – Outdoor sports gear and apparel company, The North Face®, has again teamed up with Ogilvy & Mather Shanghai to create an exciting new 360 Degree campaign produced in collaboration with O&M Advertising, OgilvyOne and Ogilvy PR. Addressing urban consumers’ increasingly stressful, hectic, and often sedentary lives, The North Face’s “Go Wi ...
Google Presents: Pepsi "Test Drive"
Riding alongside Gordon and the salesperson is a conspicuously shown container of Pepsi Max … on the grounds that the feature is a business. Transferred to Youtube by Pepsi on Tuesday, the feature racked up more than 7 million perspectives by Thursday, tricking a couple individuals simultaneously
Special K ® More Than a Number
Women of all sizes, shapes and ages agree on one thing. Shopping for jeans is a nightmare. Yet when you find just the right pair, it can be just the confidence boost you need to walk a bit taller and strut your stuff.
To help more women feel that perfect-fit jean confidence without agonizing over their size, Special K launched their More Than a Number ca ...
Samsung GALAXY S4 - Life Companions
The Samsung GALAXY S4 “Life Companion” allows people to wirelessly connect their screens and speakers to enjoy their favorite content together. A great feature for people who like the same stuff. Which spawned the question: With whom could you best enjoy the Samsung GALAXY S4? (www.energize.nl)
Thailand A 5CM
In 2011 after Thailand was flooded and it was all over the media. As thailand is most known as a tourist country Thailand Tourism Authority of Thailand wanted to overcome the negative news and bring the tourist back to Thailand to those areas which were not affected. They started a campaign which was to take picture from 5cm above the steet level and share them online.
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The Real 3D Experience
In 2013 LG launched a campaign for LG optimus 3D. Mccann helped them to delelvoped a car in which by just watching the video made by Optimus 3D consumer will have a thrilling experience. Which eventually went viral and the sales for Optimus 3D in comparision of earlier years went 1000% up.
Incredible sharpness
In 2013 WMV wanted to increase their sales of knifes. It was a difficult challenge fro them as most of their customers were based online and check the reciepes on blogs, communties etc. WMF came with the first HTML 5 banner which slices the web browser into peieces which shows that how shaprf their knives are.
At IKEA every day is different
consumers in holland still think that ikea stands for the billy, the lack table and the ps cabinet. but there’s a lot more variation at ikea. in fact, the swedish furniture store has so much to offer that you can tell something new every day. and that’s exactly what we did in our latest tv-campaign.
Going to like by likes
AXA bank had new card for young people, Maxi Prepaid. You can't exceed your credit limit and you & your parents can charge your card from a distance. In "Going Like By Likes" they sent a young guy with a mission to complete 7 challenges but he did not have any cash and he was supposed to earn his budget by getting likes on his Facebook timeline, each like gave him $1. ...
