Honda Honda H2O
The FCX Clarity, that emits nothing but water from its exhaust, is a powerful example of Honda’s commitment to the environment. Virtually unknown in Australia, our job was to educate Australian drivers about the FCX and start a conversation about hydrogen fuel, inspiring them to find out more. So we created a brand of water called H2O, putting the FCX’s game-changing (and world ...
The Bobsled Song
Tune apparently syncs perfectly with Olympic bobsled cours itself. After a 12-year hiatus, the Jamaican bobsled team has returned to the Winter Olympics, and this time around they’ve got an awesome new theme song. The catchy reggae tune is called, naturally, “The Bobsled Song,” and it was specially designed to sync with Sochi’s bobsled course. (http://www.fcb.com)
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Century21 Breaking Bad
There was a tidal wave of social media activity, too — more than 1.2 million tweets, with as many as 22,373 tweets per minute. The show creators delivered an epic finish, killing it in every way imaginable with this episode. (http://www.mullenloweus.com/)
HSL Faces of Public Transport Case Film Cannes Lions 2014
Public Transportation in Helsinki was about to reach the mark of one million riders. With Helsinki Regional Transport Authority (HSL) we combined a community event and a cultural project by shooting an exhibition with the title ‘Faces of Public Transportation’. (http://358.fi/)
#itouchmyselfproject Case Study
I Touch Myself Project, by J. Walter Thompson Sydney, transforms the late Chrissy Amphlett's hit 'I Touch Myself', a song about female sexuality, into a breast cancer anthem to inspire a new generation of women to touch themselves for early cancer detection. Although there was no media budget, international media picked up the campaign within hours of ...
FAB2014 Nominee: Absolut Drinks in motion e
100 million drink related searches are made globally each month. How do we make use of this existing behaviour and ensure that Absolut shows up in the search results? One video for every recipe on absolutdrinks.com would be a good start. But that’s 3,500 drinks… (http://tomorrowawards.com/)
The First Post in Braille - UNCP
The National Blind Unit (UNCP), using it's Facebook page, posted an innovative piece, which transmits a virtual experience into the understanding how blind people read. (https://www.youtube.com/)
British Council Singapore's 'Know Your English' campaign
The 'Know your English’ banner tracks the user’s natural web usage behavior of highlighting a peculiar word when reading online. By observing beyond its allocated media space, the banner is able keep up with the user’s reading activities, refresh itself in real-time and reveal the meaning behind the respective word. It also provides audi ...
The Autocomplete Truth: Kick-starting a modern conversation on gender equality
The campaign reveals for the first time the shocking results about women, which initiated people to join a global discussion on gender equality through our campaign hashtag (#womenshould). We then expanded the conversation through an online film, which contrasts the milestones of women over the last century with today ...
Perfect Place - ASICS
ASICS Perfect Pace is a running application that helps you to train right. You choose how much you’d like to run, in what pace and which songs you’d like to hear and the app helps you to keep the right pace when running by changing the beat of the songs you chose. If you run in the right pace, the music plays perfectly. If you run too fast, the beat of the song ...
Bic: Universal Typeface
The "Universal Typeface" project was initiated to honor BIC's Cristal ballpoint pen – of which more than 100 billion pieces have been produced since 1950. A unique campaign that manages to combine digital penmanship and demographic data from all around the world in a single physical typeface. On theuniversaltypeface.com we're collecting the handwritings of p ...
McDonald's: Surprise Alarm
Set your alarm for the morning, or set it for the evening! McDonald's® Surprise Alarm App will reward you at any time of the day. (https://www.mcdonalds.com)
Jaagore - Push the Pin
Power of 49, a Jaago Re initiative for women, was launched with an objective to awaken women, who form 49 percent of India’s voter base, inspiring them to cast an informed and independent vote and exercise the power they have to make or break a government in this forthcoming election. The campaign was conceptualised from the insight that women constitute 49 per ...
BGH - My home is an oven
During summer there are a lot of houses that practically turn into an oven. So BGH decided to grant extra discounts to the houses that get exposed more to the sun than others. They created a sunshine-hour based discount system together with Google maps. The more hours your house is exposed to the sun, the more discount you get on a BGH air conditioner. (http://creative ...
P&G Muti-Screen campaign with Messi is Head & Shoulders above the rest
Head & Shoulders wanted to generate awareness & engagement of the new Head & Shoulder Mentol Fresh version recently re-launched with the brand's ultimate celebrity endorser, soccer superstar, Lionel Messi. In that context Microsoft as content partner generate a multi-screen platform called "Rumbo 2014" w ...
Skype Coca-Cola Christmas Booth
The Hello Happiness Phone Booth accepts bottle caps instead of coins to make a free three-minute international phone call. The booths were installed at labour camps where the workers live, making it easy for them to call home, any day at any time. Through the booth, every time a worker opened a Coke they were able to share a few minutes of happiness with their f ...
Skype "Stay Together" Campaign
A campaign blog hosts additional content, as well as a contest where people can share and vote on real stories of how they use Skype to stay in communication with faraway family and friends. A Bing interactive map also allows users to explore stories and view friends and family in faraway locations. (http://www.pereiraodell.com/)
Samsung Power Sleep - Do good while you are sleeping
Our smartphones‘ CPUs are powerful. What if we could donate this processing power to research, when we don‘t use it? Power Sleep is an Android app developed for Samsung Austria in cooperation with the University of Vienna. It works like an alarm clock – easy for everyone to understand and to use on smartphones and tablets. By simply set ...
Heineken Fans of the world Tribal DDB Amsterdam
It's been created a platform that allows the different Heineken markets to tell their brand stories in a relevant and engaging way, while staying true to the brand. And to use each other’s stories to create a social super brand and a super social brand. Within just 3 months, over a million of new interactions. (http://www.ddbgroup.nl/en)
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Johnson & Johnson: Hello My Name Means
The "Hello my name means" is an App that provides a compiled statistical data on names. This information is extracted from Internet sources such as websites, social networking and other apps. The App intends to help moms and dads who want to check this kind of data before choosing the name of their future baby and also to everyone who have any interes ...
