TNT's Mob City Twitter Script
Deutsch New York created Twitter Script to debut the primer of TNT's show Mob City. To get people to tune in to the premier they made the first television show to be adapted on twitter. For three days before it aired every word of pilot episode script was tweeted.
Missing Kids Stamps
Raising awareness of missing and exploited children is the ever-present mission of the Missing Children’s Network. However, in a culture in which only a few missing children ever make headlines, raising and maintaining awareness of their plights is a constant challenge.
Link to full case: http://www.loweroche.com/our-work/missing-kids/
Nomad Invisible Ramps
LOLA has launched a call to action for skaters to take back their cities with a new video made in collaboration with Nomad Skateboards and Sick of Bean Fest. The Nomad Invisible Ramps were a series of skateboard ramps camouflaged and placed around the city of Madrid for skaters to ride on. From afar it looked like the skaters were riding invisible ramps and you can see the ...
You Are My Son
Lowe SSP3 Colombia has launched its latest new campaign for the Colombian Ministry of Defence, with the continued objective of encouraging FARC Guerrillas to demobilise and return to society. ‘You are My Son’ is the follow up to the multi award winning ‘Operation Christmas’, ‘Rivers of Light’ and last year’s ‘Operation Bethlehem’. Again utilising intelligence from the MOD and the ...
Invite - Guldbaggen
In a country characterized by Lutheran zeal and social utopia, the nowadays-mandatory film gala appeared comparatively late. Not until 1964, Swedish filmmakers were first awarded for outstanding contributions. It took an inventive aristocrat, Vienna-born Jew Harry Schein, to make the Guldbagge Awards come true, soon after he created the National Film Agreement and the Swedish ...
NAB_ Break up National Austrialian Bank
Australians have always believed their four biggest banks, Commonwealth, ANZ, Westapc and NAB, work together fixing fees and eliminating competition. This perceived collusion goes to the heart of the well worn catchcry “All banks are bastards” or at the very least seeing them as out of touch and arrogant. NAB, like the other banks, needed to add ...
NS Bikes - A tale of two Eccentrics
Last autumn Maciek and Wojtek took the new bikes for a spin in the mountains surrounding famous Austrian bike resort Leogang and we followed them around with a camera. Enjoy the video.
Link to the full story http://www.ns-bikes.com/a-tale-of-two-eccentrics,778,pl.htm
Folkoperan - Branding Case
People’s perception of Folkoperan is largely shaped by the plays they put on, and less by their reason to be – to make opera more accessible to everyone, regardless of age and background. This was the reason for a new design programme. The Art Deco inspired Opera house building. The building’s colourful red interior is carried through in our stationery and packa ...
Falcons
As an advertising agency, we strive to make emotional connections with our audience. But those connections don’t always come from the most expected sources. After years of sightings, two rare Peregrine Falcons decided to lay their eggs on the roof of Campbell Ewald – right in front of our security camera. They did the work. All we had to do was amplify it for the world. Hence, the birth ...
OBI "Renovated Billboards"
OBI pushes ads for DIY stores beyond showing paint, saws or hammers by advertising more beautiful homes. On different run down houses, OBI renovates an area the size of an advertising billboard. (https://www.youtube.com)
Jeff Gordon: Test Drive 2 | Pepsi Max
Racing champion Jeff Gordon teams up with Pepsi MAX to pull a prank on an unsuspecting automotive journalist who had questioned the authenticity of the original "Test Drive." (https://www.youtube.com)
Persil Small & Mighty and Microsoft Multiscreen campaign case study
Unilever and Mindshare set Microsoft a challenge - Build a multiscreen marketing solution across the Microsoft eco-system of products, and create a successful media formula that could become both scalable and repeatable in the future. Here is what we come up with. (https://www.youtube.com)
Hornbach Hammer
The DIY store chain HORNBACH does not just sell products, they supply passion for their customer's DIY projects. To manifest this, HORNBACH bought a tank and forged it into a DIY icon: 7000 hammers. The integrated campaign represents the journey of the hammer, how it became a symbol, as well as the hype that followed. (http://www.dandad.org)
World's First LIVE Tweeting Honey Badger
With the help of some innovative technology, we were able to transform one of the Jo'burg Zoo's very own animals into their official social media spokesanimal. We did this by creating a high-tech animal enclosure that enables the zoo's mascot, a resident honey badger named BG, to tweet about what he is doing and thinking throughout the day. As BG m ...
The Street Store - Official video 2014
We created The Street Store – the world’s first rent-free, premises-free, free “pop-up clothing store” for the homeless, found entirely on the street and stocked by donations. (http://www.mcsaatchiabel.co)
CAR CREATION NRMA INSURANCE - Winner ADFEST 2014
To highlight the parts other insurers don’t cover, we built a working car out of all the parts. (http://www.whybintbwasydney.com)
THE PHOTOGENIC BEER KIRIN ICHIBAN - Winner ADFEST 2014
Photogenic beer? The strong buzz around this original idea made the campaign a favorite in social media and a big winner for Kirin's Ichiban Shibori Frozen Draft. (http://www.hakuhodo.jp)
FAMILY REMEET CEBUANA LHUILLIER - Winner ADFEST 2014
Over 10 million Filipinos work abroad and countless others leave home to work in cities. These men and women are often separated from their families for years, working so they can send money back home. Without bank accounts, they use remittance shops. Cebuana Lhuillier wanted to be their preferred remittance service. To do this we showed tha ...
SWISS International Airlines | Seats for Switzerland | Case Film
And once again, people in Switzerland told us who they miss most in the world and long to hold in their arms again. Families and friends who live thousands of kilometres apart from each other, and yet feel really close. And like every story, these also have their endings: find out now which stories touched the jury and voters the m ...
