Harrah's Baggage Carousel Roulette Wheel
Their creative played on a gaming theme, while branding the fun and variety of events available at their property. Taking advantage of the dwell time of travelers waiting for luggage to arrive from the plane, the casino created a very captivating display that made a lasting impact. (http://doubletakemarketing.com/)
The Kan Khajura Station
Lowe Lintas and Unilever have pioneered a new mobile media channel, made available in certain Indian provinces where power isn't yet available 25/7 making the mobile phone the key means of communication and now entertainment. This campaign, a first in India, is more of a service, delivering 15 minutes a day of free music, comedy and chat to anyone who wants it, interspers ...
Always #LikeAGirl
When did the phrase ‘like a girl’ become so negative?
More than half of girls lose confidence during puberty – and a contributing factor to that drop are societal put-downs based solely on gender. Only 19 percent of women have a positive association with the expression ‘like a girl. The #LikeAGirl social experiment recruited real women, men, boys and pre-pubescent girls ...
HEINEKEN NEW ZEALAND, TUI BEER 'TUI CATCH A MILLION' case study
As a sponsor of NZ Cricket, Tui Brewery needed to create a better experience for more fans to come to games - and drink Tui. Change the way people watched the game - and get them to pay for it: get people to purchase and wear orange Tui ‘Catch a Million’ T-shirts to the game. Catch a six (like a home run) in the crowd with one hand. ...
DHL TROJAN MAILING case film
The competition carried our parcel as well as our message. This message not only amused pedestrians in the street but also spread all over the world. With over 4 million views within the first days the video was among the 10 top most popular Youtube videos and become number one topic on twitter. Then blogs, the press and TV stations all over the world joined in. In t ...
BILLS ONLY COLLECTION BOX - Cannes Lions 2014 Winner
Every year, during the Annual Fundraising Drive, the Mexican Red Cross has used coin boxes to get people’s donations on the streets. Even though Mexicans are eager donors, their donations remain pretty much the same over the years. The goal was to raise over 330 million pesos, which was seemingly impossible using the same channels as past ...
SONY PLAYSTATION - THE LAUNCH OF GREATNESS AWAITS case film
Seven years after its troubled PS3 launch, PlayStation faced the most important console launch in the most critical year of the brand’s history. How would we turn the tide? By flying in the face of the industry trend toward entertainment over gaming and launching a single-minded idea that would speak to the brand’s legacy – and directly ...
RAW FOR THE OCEANS / G-Star - Cannes Lions 2014 Winners
RAW for the Oceans is a long-term G-Star collaboration with Pharrell Williams, owner of Bionic Yarn, that makes something fantastic with plastic. (http://www.proximity.nl/)
BNP PARIBAS WE WERE THERE
To celebrate 40 years of partnership between BNPP and Roland-Garros, we created a virtual Roland-Garros to gather 39 years of personal stories by giving the floor to all the people who lived this tournament : players, referees, ball boys, spectators, ... The videos of the memories were embedded in the 3D stadium on the exact spot where they took place Then, for the 4Oth ...
THE SOCIAL SWIPE - Cannes Lions 2014 Winners Case Study
A single credit card swipe donates 2 EUR and presents the result right away on the screen of the interactive billboard. Film sequences show how the bound hands of an imprisoned Filipino child are freed or how a slice of bread is cut for the daily meal of a familiy in Peru. (https://www.kolle-rebbe.de/)
SPEAKING EXCHANGE - Cannes Lions 2014 Winner Case Study
Students want to practice English, and elderly people someone to talk to. Therefore, CNA English school creates a way for them to meet each other: Speaking Exchange, an educational project that connects students and seniors over the Internet. Thus, a conversation exercise is also an act of solidarity and personal growth. It is an exchange i ...
Glad Cannes Case Study
Imagine a product that sustains the environment while also helping you fight the toughest of stains. This is a call to action to help consumers understand the benefits of using biodegradable cleaning products. (http://almaad.com/)
Walkers - Ambient Sandwich Case Study
To prove that Walkers can make any sandwich more exciting, we planned a day of surprise events that would make the quiet village of Sandwich in Kent become national news. The events delighted local people, and through a PR strategy that combined traditional and social media, we engaged millions of people across the country. (http://www.amvbbdo.com/)
Momondo Friend Compass / Casestudy
We've teamed up with the travel search site Momondo to create the world's first Friend Compass. Friend Compass uses your phone's GPS and Facebook's API to determine where in the world your Facebook friends are relative to your current position. It then finds you the best possible airfares to their destination. On top of winning at Cannes, it recently ...
eBay Cannes case study - Havas Worldwide Australia
Working with eBay’s developers, Havas modified their search algorithm on a themed microsite to deliver results based on two search terms rather than one, creating pages of truly unique gift ideas. To create content, TVCs and drive earned media, they showcased two mums who have a really tough time buying at Christmas, and helped them find pr ...
McDonald's - Fruit Match
For the launch of iced smoothies we created perhaps the world's tightest integration between mobile and commercials on TV. By using McDonald's Sweden Smartphone app in could be in real time play a gissnings games against TV ad and win a Smoothie. (http://ddb.se/)
Case study - Wheelmate app (Cannes Lions, 2014)
Finding clean, accessible toilets and parking spaces when on the move can be a real challenge for wheelchair users. WheelMate is designed to change that. (http://www.wheelmate.com/)
Åhlens Shot It Got It, coupons on Instagram - CASE STUDY
To spread the word about Åhléns’ summer collection to a younger audience, they created a game only using Instagram and the screenshot function on smartphones. In three different Instagram videos products flashed by in high speed. If you were fast enough to capture an item in a screenshot, and post it, you got it at half-price. (http://www ...
adidas case film
Adidas is positioning the campaign as the biggest global push in the company's history. Using the strapline "All in or Nothing" the campaign features some of the world's best footballers. (http://www.theguardian.com/)
Pocketfire Extinguisher Case Film
In the Philippines fire is a serious risk. A Pocket-sized fire extinguishers made of sachets and basic home ingredients willh change the citizens' life. (http://www.spikes.asia/)
