The New Starbucks App for iPhone
Place an order and pay ahead on the Starbucks® app for iPhone®. That means you can walk in and without waiting in line, ask a barista for your freshly made order at the pickup area. (http://www.starbucks.com/)
Coca-Cola Happiness Flag: It's Here! - 2014 FIFA World Cup™
The faces of football fans from 207 countries made it onto the pitch at Arena de Sao Paulo before the opening match of the 2014 FIFA World Cup as Coca-Colaunveiled “The Happiness Flag” before an estimated global audience of more than 1 billion people. The largest-ever, digitally produced Photomosaic® flag used more than 2 ...
Diet Coke Presents: The Slender Vender
Diet Coke fits beautifully into one's lifestyle -- and so does its Slender Vender: The thinnest vending machine in the world. It fits where others can't and may show up in a place you'd least expect. Discover how people react when they see it. (http://www.coca-colacompany.com/)
The Protection Ad by Nivea
Talk about combining art, science and technology. NIVEA Sun Kids has added a whole new layer of protection. While NIVEA has always protected skin, a new ad allows a bracelet to be synchronized with an app so parents can easily monitor their kids’ movements at the beach. If a child strays too far, an alarm sounds and parents are warned. Ingenious, indeed. (http://www.fc ...
Mini Coca Cola in Mini Kiosk
Coca-Cola worked with advertising firm Ogilvy & Mather Berlin to promote its miniature Coke cans at mini newsstand kiosks with mini vending machines in five German cities. Each promotional kiosk contained a miniature vending machine that dispenses 7.5-ounce mini-Coke cans, as well as a human vendor. (http://www.kioskmarketplace.com/)
Dexter Transmedia Case Study by Modernista! & Showtime... via JawboneTV
The television show Dexter is one of many popular television series to utilize multiple media platforms to engage audiences and help them become storytellers in their own right. Dexter as transmedia narrative was was born from the book “Darkly dreaming Dexter” by Jeff Lindsay published in 2004. The bo ...
Norte Photoblocker
In a time where everyone has a digital camera and Facebook photo tags are inevitable, it’s time to step up your game. That’s why Norte Beer came up with the clever tagline, “Night is very dangerous.” The beer company also created the first intelligent beer cooler that also detects camera and cell phone flashes and will reflect back the powerful flash and render the photo ruine ...
Carlsberg stunts with bikers in cinema
To reinforce the new baseline ‘That Calls for a Carlsberg’ Duval Guillaume Modem proposed an original experiment. In Belgian cinemas some innocent couples were confronted with a theatre filled with not-so-friendly gentlemen and only 2 seats left… How will they react? The result of this experiment can be seen in Kinepolis and online via YouTube. (http://www. ...
#CannesLions 2012 Gold Outdoor: SHARE A COKE
COKE has always been an integral part of people coming together. But in our digital world, the way we connect has changed. We had to jump start some real conversations – with people you may have lost touch with, or were yet to meet. And nothing reminds you more of someone than their first name. So we printed the 150 most popular Australian names on CO ...
The Tram Sightseeing App by Västtrafik
People love to complain about public transportation, just like bad weather or taxes. Sometimes there is some truth to the criticism, sometimes it’s unfair. To show that public transportation provider Västtrafik does everything in its power to keep people informed even when things go wrong, they decided to adress a common question when traffic is late. ...
UTEC - Potable Water Generator
The University of Engineering and Technology of Peru (UTEC) required a spectacular idea to announce the opening of course registrations for 2013. Although many young people aspire to go to university, engineering is often not the first choice for students. Inspired by UTEC’s rallying cry, “Ingenuity In Action”, Mayo Draftfcb wanted to highlight the positive impact ...
Domino's Pizza: GPS App
This app takes full advantage of GPS and allows someone to order a pizza anywhere, even on the go, from a mobile phone. (http://www.hakuhodo.co.jp/)
Intel and Toshiba's "The Beauty Inside" - Case Study
A man wakes up as a different person every morning - and one day, he falls in love. It's an intriguing premise, but not quite right for Hollywood where movies need one or two unchanging stars. What it is perfect for, however, is social media where involving as many people as possible is the whole point. (http://showcase.noagencyname.com/) ...
Full Integrated Digital Marketing Campaign Case Study with Lexus
A campaign of short online movies featuring creative personalites driving Lexus around their neighbourhoods in the US, discussing their daily lives and commenting on the car. (http://www.miles-theagency.com/)
Emakina - Yunomi
Emakina developed a multi-country platform for women by woman, it allows women to participate. The primary medium is an online based community where consumers can read touching, interesting or practical stories. Women can exchange personal stories, recipes and practical tips. A daily section called Woman of the day puts a spotlight on one community member every day, sharing the ...
PUMA DANCE DICTIONARY - FULL LENGTH TRAILER
The brief was to launch Puma's latest fragrance to a notoriously hard to reach 16-24 audience, more interested in talking to each other than listening to what brands have to say. Rather than advertise to them, they gave them something they could use – a social tool that could help them send messages to each other in a fun and unexpected way. Introducin ...
All eyes on the S4
Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. It's inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes. (https://www.youtube.com/) ...
Douwe Egberts - Bye Bye Red Eye
Early morning departures are an arduous aspect of airline travel most passengers are familiar with, to which Coffee Company Douwe Egberts have offered respite. Coming up with a device that promises to ease the drudgery of airport lounge waiting rooms, the brand have produced the world’s first yawn detecting vending machine, Bye Bye Red Eye, installed at Johan ...
Dela case study
Eventually we all pass away. But during life we share the most important things with our children. From the day they are born until the day you pass away. That’s why DELA, a funeral insurance company, asked 22 couples to document the birth of their baby. In various intimate documentaries we captured what makes these parents unique and what they hope to pass on to their child. Bec ...
Cannes Lions Winner - Case Study "Cardeñosa´s redemption" for Terra Sports
Terra commissioned DDB to create a campaign that generated traffic and publicized its sports website during the South African World Cup between June 11th and July 11th 2010. To accomplish this, we decided to use Julio Cardenosa, a former player on the Spanish national team, well known for having missed an extrem ...
