Cloverfield - Viral
Cloverfield is a 2008 American science fiction found footage monster film directed by Matt Reeves, produced by J. J. Abrams and Bryan Burk, and written by Drew Goddard. Before settling on an official title, the film was marketed as 1-18-08. The film follows six young New York City residents attending a going-away party on the night that a gigantic monster attacks the city.
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Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. Lindstrom's BOOKS include Buyology - Truth and Lies About Why We Buy (Doubleday Business, division of Random House) and Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Crown Publications, a division of Random House), his first title written for consumers, for which Lindstro ...
Prof. Dr. Dr. h.c. mult. Hermann Simon (born 10 February 1947 in Hasborn, Germany) is a German author and BUSINESS leader. He is chairman of Simon-Kucher & Partners, Strategy & Marketing Consultants. Simon is an expert in strategy, marketing and pricing. An ongoing online survey (in German language countries) vote him the most influential management thinker after Peter Drucker. Simon has a ...
Theodore Levitt (March 1, 1925, Vollmerz, Main-Kinzig-Kreis, Germany – June 28, 2006, Belmont, Massachusetts) was an American economist and professor at Harvard Business School. He was also editor of the Harvard Business Review and an editor who was especially noted for increasing the Review's circulation and for popularizing the term globalization. In 1983, he proposed a definition for corporate ...
Guy Kawasaki (born August 30, 1954 in Honolulu, Hawaii) is a Silicon Valley marketing executive. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He popularized the term "evangelist" in marketing the Macintosh, and the concepts of evangelism marketing and technology evangelism.
Guy Kawasaki was born in Honolulu, Hawaii, where he attended Iolani School ...
David Mackenzie Ogilvy (23 June 1911 – 21 July 1999), CBE, was an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry".
David Mackenzie Ogilvy was born on 23 June 1911 at West Horsley, Surrey in England. His mother, Dorothy Blow Fairfield, was Anglo-Irish. His father, Francis John Longl ...
Wroe Alderson (1898 – 1965), an active Quaker, is widely recognized as the most important marketing theorist of the twentieth century and the "father of modern marketing".
Alderson’s academic training was at George Washington, MIT and the University of Pennsylvania. He served as president of the American Marketing Association and was highly active in The Institute of Management Sciences. He bega ...
Thomas J. "Tom" Peters (born November 7, 1942 in Baltimore, Maryland) is an American writer on BUSINESS management practices, best known for In Search of Excellence (co-authored with Robert H. Waterman, Jr).
Peters was born in Baltimore, Maryland. He went to Severn School for High School and attended Cornell University, receiving a bachelor's degree in civil engineering in 1965, and a master's d ...
Google Search
From Wikipedia, the free encyclopedia
Google Search, commonly referred to as Google Web Search or just Google, is a web search engine owned by Google Inc. It is the most-used search engine on the World Wide Web,[4] handling more than three billion searches each day.[5][6] As of February 2015 it is the most used search engine in the US with 64.5% marke ...
Baidu百度, Inc. (Chinese: 百度; pinyin: Bǎidù, pronounced BY-doo in English), incorporated on January 18, 2000, is a Chinese web services company headquartered in the Baidu Campus in Haidian District in Beijing.[5] Baidu offers many services, including a Chinese language-search engine for websites, audio files, and images. Baidu offers 57 search and community services including Baidu Baike (an onli ...
Prevacid®24HR marked the first release of an OTC Proton Pump Inhibitor (PPI) for the treatment of frequent heartburn in its original formulation. Novartis aimed to launch Prevacid®24HR into a market dominated by its leading competitor's heartburn treatment and position the product as a superior alternative. Novartis sought to ignite word of mouth and product demand prior to the launch of Prevacid® ...
Chubb Insurance takes an approach similar to that of Northwestern where its Twitter feed is concerned, using the platform almost exclusively for the purpose of customer education. With a level of follower interaction that lies above most of the examples above, Chubb’s Twitter account also serves as a more friendly face to the world for the company.
Supplanting promotion material with educational material, the Northwestern Mutual Twitter account offers nearly daily links to informative articles that aim to help customers new and old to choose the best policies for their lifestyles. While not exactly hands-on, this approach does a great service for Northwestern’s customers by keeping them in the loop on a subject that is often seen as complex ...
