AXA brings print ads to life
Axa is the first insurance company in Belgium to launch an iPhone application. Their iPhone app helps you out when you have a car accident. (http://www.duvalguillaume.com/)
HP's ePrint Live Cannes Case Study Video
A two hour live streamed comedy show and video series on YouTube and Facebook, with skits based on viewer suggestions sent in via ePrint, technology that allows you to print using a mobile device. Anticipation was driven by live event, media relations, and social influencer campaign. (https://www.youtube.com/)
You got 30 minutes Domino's Case Study Cannes 2009
Domino's introduced a new slogan, "You Got 30 Minutes", alluding to the earlier pledge but stopping short of promising delivery in half an hour. The company continues to offer the 30 minute guarantee for orders placed in its stores situated in Colombia, India, Vietnam, Mexico and Turkey. (https://en.wikipe ...
True Blood: Revelation
HBO’s True Blood main title is a love letter to the Gothic South. The goal was to make something like none other on television. Avoiding direct vampire references, we sought to translate the show’s larger thematic struggles into seemingly found imagery from the real world. The result is a truly hand-made sequence containing over 65 shots comprised of original d ...
Adidas Rock The Pitch Case Study
As the official sponsor, supplier and licensee of Major League Soccer, adidas launched its U.S. soccer marketing initiative, MLS Represent with a cutting-edge music artist or band from rock, pop, hip-hop, Latin and punk genres to write and record an original song that represents each MLS team and its home city. Team anthems and chants have a longstanding his ...
Puma Love Run Case Study
Participants registered via the Puma Love Run website where they were directed to Puma and Foot Locker stores to pick up entry packs. Runners wore different colour t-shirts based on whether they were single or in a relationship. The tagline ‘Meet Someone Fit’ and a unique visual identity captured the essence of the creative idea and were applied consistently across chann ...
Droga5 | Honeyshed Case Study
The site seeks to engage 18- to 35-year-old consumers with entertaining video content that "celebrates the sell." No, it's not an e-commerce site, but it does aim to facilitate online shopping on behalf of multiple marketers by offering a curated hub of brand information and culture. (http://adage.com/)
VML Rip Curl SearchGPS
Rip Curl Search revolutionises the way surfers interact with the ocean. Bringing together innovative motion tracking, real-time environmental data and intuitive information design in a fully mobile platform, SEARCH finally allows surfers to catpure, learn from and share the moments they spend their lives searching for. (http://australia.vml.com/)
Save the Troy Library "Adventures In Reverse Psychology"
Troy, Michigan, couldn’t afford to sustain its library, so it scheduled a vote for a tax increase. A strong antitax group waged a dominating campaign against it. Forming our own political group, we posted signs around town that said, “Vote to close Troy library Aug. 2, book burning party Aug. 5.” We drove voters to our Facebook page, addin ...
Nike Catch The Flash
A combined street and online game where 50 Nike runners in fully reflective Vapor Flash Jackets were chased with camera flashes on Vienna's dark streets and, thanks to a GPS data trasferring app, online at the same time. (http://www.jvm.com/)
Art Never Seen - art auction without art pieces
As part of an exhibition and auction, where instead images were shown sets allowing hear descriptions of the works. In Thus, attention was paid to the need to install in museums kits audio for the blind. (http://ddbtribal.pl/)
Rugbeer
Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody loves rugby. That´s why Salta beer wanted to make rugby fans live a unique experience. The Rugbeer Machine by Salta Beer. The first ever vending machine that gives rugby players what they want most for doing what they do best. One cold Salta Beer ...
Real Fruit Boxes: Fruits in the form of the packaging
Consumers tend to doubt that juice boxes are all-natural. So Camp Nectar created juice boxes to brim with real fruit juice. By developing special molds, we were able to grow oranges, limes, passion fruits and guavas in the shape of Camp Nectar juice boxes—right down to the straw. We then exhibited our “real juice boxes” in supermarkets. (http ...
SORRY ABOUT THE TWIGS, FOLKS
Monteith’s wanted drinkers to know that their cider contains fresh fruit, not concentrated fruit syrup like their competitors. So they slipped real apple tree twigs into Monteith’s cider boxes. Within a week, New Zealanders were asking for an explanation via facebook, radio and the Monteith’s call centre. After two weeks, they apologised for the ‘mistake’ throug ...
LEGO Builders of Sound - Making-Of
For the launch of Star Wars 3D: Episode 1 Lego asked for an innovative and attention-grabbing promotion to advertise the LEGO Star Wars sets. (http://www.serviceplan.com)
Montblanc - The Beauty of a Second
The Beauty of a Second è un tributo a quella bellezza che spesso scompare prima di esser notata. Un concorso di corti lunghi un secondo. Un'esplorazione di precisione e arte – un tributo a uno dei più piccoli frammenti di tempo, il secondo. Con The Beauty of a Second, Montblanc avvicina i creativi e gli appassionati film-maker alla bellezza della precision ...
CocaCola China - Chok! Chok! Chok!
“Chok!”, meaning rapid motion, is the latest slang word used by Hong Kong teens. Riding on the popularity of this new slang word, Coca Cola created a smartphone app to let teens catch tumbling bottle caps straight from the TV screen to win instant prizes, successfully turning a traditional TVC into Hong Kong and Asia’s first ever interactive gaming promotion. ( ...
Dark Knight - Viral Marketing Campaign
"Why So Serious?" was designed as a 360° alternate reality experience that played out over 15 months leading up to the release of The Dark Knight. Spilling out over a multitude of different platforms, this deep immersive campaign recruited the audience to become real citizens of Gotham City. Over 11 million unique participants in over 75 countries fueled th ...
CINDER Case Film - Grand Prix Innovation Lions Cannes Lions 2013
Cinder has since been open-sourced and has quickly taken on a life of its own with a huge global community not just using it, but contributing back with new source code, bug fixes and documentation. A number of technology giants are leaning on Cinder for products as well as R & D. Beyond commercial use, academic institutions ar ...
IBM & Ogilvy France Create Ads With A New Purpose in its latest
IBM is committed to creating solutions that help cities around the world get smarter so life in those cities can be better. That’s why IBM and Ogilvy Paris worked together to spark positive change in the “People for Smarter Cities” project, which unites city leaders and forward-thinking citizens. To spread the wor ...
