Hairdressers -TEDx- Best of #OgilvyCannes 2012 / #CannesLions
Whose talk keeps you glued to your chair? Your hairdresser’s. Which makes these talented folks a perfect vector for spreading big ideas. TEDxBuenosAires invited 60 hairdressers and stylists to their latest TEDx event. (http://readerstarred.blogspot.it/)
adidas Case Study: The Full Value of Mobile
Adidas worked to leverage mobile's power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales. (https://www.youtube.com/)
CINDER Case Film - Grand Prix Innovation Lions Cannes Lions 2013
Cinder has since been open-sourced and has quickly taken on a life of its own with a huge global community not just using it, but contributing back with new source code, bug fixes and documentation. A number of technology giants are leaning on Cinder for products as well as R & D. Beyond commercial use, academic institutions ar ...
IBM & Ogilvy France Create Ads With A New Purpose in its latest
IBM is committed to creating solutions that help cities around the world get smarter so life in those cities can be better. That’s why IBM and Ogilvy Paris worked together to spark positive change in the “People for Smarter Cities” project, which unites city leaders and forward-thinking citizens. To spread the wor ...
WWF Ant rally (Case Study)
“Help” and “Ban the saw” – these are some of the slogans held aloft by hundreds of thousands of ants in a demonstration for the preservation of their habitat. An unusual protest march for the nature conservation organization WWF. (http://www.bbdo.de/en/)
Cannes Lions 2013: DDB Mudra's campaign for 'Aarambh'
This campaign is a good example of a integration in a different way. Not typically through their use of marketing channels but through what it is actually portraying. This advert is an example of product design as well as a campaign to help school children, in less economically developed countries, have sufficient equipment and supplies for t ...
Milka Last Square Case Study, Cannes Lions 2014
Pour faire vivre la promesse de marque Milka « Osez la tendresse », nous avons donc décidé d'utiliser la tablette elle-même pour inciter les gens à partager leur dernier carré. Tout simplement en retirant le dernier carré de chaque tablette et en proposant de le récupérer pour soi, ou d'oser la tendresse en l'offrant à un proche. (https://www. ...
Snickers Google Misspellings
Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom worked with Google technology to bid on misspellings of the 500 most commonly searched terms. Each time someone misspelt a word they were given a tailored message to "Grab yourself a Snikkers" as "Yu cant spel properlie wen hungrie." W ...
Zappos Baggage Claim Game
The day before Thanksgiving is notorious for being the busiest travel day of the year. All those lines and delays. It’s not much fun. So we decided to bring a little Zappos.com happiness to weary, unsuspecting travelers by turning a baggage claim into a game. On that day, when passengers arrived to claim their bags, they were met with a pleasant surprise: the chance to ...
