#itouchmyselfproject Case Study
I Touch Myself Project, by J. Walter Thompson Sydney, transforms the late Chrissy Amphlett's hit 'I Touch Myself', a song about female sexuality, into a breast cancer anthem to inspire a new generation of women to touch themselves for early cancer detection. Although there was no media budget, international media picked up the campaign within hours of ...
British Council Singapore's 'Know Your English' campaign
The 'Know your English’ banner tracks the user’s natural web usage behavior of highlighting a peculiar word when reading online. By observing beyond its allocated media space, the banner is able keep up with the user’s reading activities, refresh itself in real-time and reveal the meaning behind the respective word. It also provides audi ...
Skype "Stay Together" Campaign
A campaign blog hosts additional content, as well as a contest where people can share and vote on real stories of how they use Skype to stay in communication with faraway family and friends. A Bing interactive map also allows users to explore stories and view friends and family in faraway locations. (http://www.pereiraodell.com/)
Johnson & Johnson: Hello My Name Means
The "Hello my name means" is an App that provides a compiled statistical data on names. This information is extracted from Internet sources such as websites, social networking and other apps. The App intends to help moms and dads who want to check this kind of data before choosing the name of their future baby and also to everyone who have any interes ...
GOOGLE Nightwalk Case film
Google Night Walk is a digital, interactive version of one of Julie de Muer’s favorite audiowalks. Users are taken via Google maps on a guided tour through the back alley of Cours Julian in Marseille. The film and experience immerse users in the sounds and culture of Marseille using the latest Google technology. (https://www.72andsunny.com/)
Cannes Lions 2014 Winner / 3M - Petrifilm - 500 Nanometers Mail (Maruri Grey)
Las personas que trabajan en laboratorios pasan un tercio de su vida mirando por un microscopio, así que decidimos sorprenderlos mientras utilizan este instrumento. Utilizando tecnología láser imprimimos un texto de 500 nanómetros, que es equivalente al tamaño de una bacteria, así que solo podía ser leído utilizando un ...
SHARE MY DABBA
Two channels made sharing food a reality – the on-ground Dabbawala network and social media. With the Share sticker they transformed the century old food-delivery network into a food-sharing network. The network itself distributed our Share stickers and communication cards, free of charge. Untouched-uneaten food in your dabba (lunchbox)? Just put the Share sticker on it. The dab ...
ALVIO - QOL Cannes Lions 2014 Winner
Alvio™ was designed to help millions of people with respiratory challenges improve their condition, through mobile games controlled by breathing. (http://alv.io/)
OFFLINE BOOK - Math Paper Press Cannes Lions 2014
Math Paper Press needed to find a way to keep books in print relevant. To demonstrate that books never go offline, DDB Group Singapore turned offline pages into offline books. Using simple HTML patches, they customised offline pages and turned them into book excerpts. So whenever people lost their internet connection they load ...
HAPPY ID - Coca Cola Cannes Lions 2014 Winner
Coca-Cola “Happy ID” invites all Peruvians to make happiness a part of their identity by smiling in their National Identity Document (ID) photos. (http://www.coca-colacompany.com/)
TERRE DES HOMMES NETHERLANDS - SWEETIE case study
Terre des Hommes Netherlands raises the alarm about a largely unknown, but quickly spreading new form of child exploitation that has got tens of thousands victims involved in the Philippines alone: webcam child sex tourism. In less than two and a half months Terre des Hommes researchers were able to identify over 1,000 adults who were willing to ...
WestJet Christmas Miracle case study 2013
With flights and airports at capacity, travelling in December can be a drag. Looking to bring excitement and cheer back to Holiday travel, Canada’s preferred airline, WestJet, brought joy and happiness to WestJet guests, employees, charitable partners, and media by creating and sharing a first-of-its-kind “real-time giving” experience. WestJet delig ...
AMIA BOOTH Cannes Lions 2014
Para relembrar os acontecimentos de 1994 recriaram os ambientes atacados em uma cabine e trouxeram toda a sensação de quem passou por isso com a ajuda de depoimentos dos sobreviventes e de profissionais que trabalharam no caso. Ou seja, colocaram pessoas naquele exato momento. Uma maneira agressiva de reviver, e manter vivo na memória, algo realmen ...
Cornetto Cupidity Case Study
Challenged with finding a new way of engaging a teenage audience in a modern world, Cornetto shots four 10-minute films in different global locations – Istanbul, LA, Hong Kong, and London, incorporating new music from up-and-coming acts. The unifying theme of the works is love. (http://www.rsafilms.com/)
John Lewis: Bear & Hare Integrated Campaign
The new John Lewis seasonal ad campaign, which has become a landmark media event in recent years, takes in television, social media, soft toys, in-store events and even a mini manmade forest on the banks of the Thames. (http://www.theguardian.com/)
[Cannes Lions 2014] d rose jump store
The NBA all-star Derrick Rose was in London for just one day, and they had 2 hours of his time to turn him into an urban icon for Adidas. Our target audience was highly focused – kids on council estates whose lives and environment mirrored the violent Chicago neighbourhood Derrick Rose grew up in. A handful of these kids would be existing adidas basketball c ...
Portraits Against Oblivion
In the midst of the presidential campaign, we put the issue of “Missing Persons” on the agenda of the media, giving each candidate Portraits against forgetting. Photographs of people who are still missing since the military dictatorship. Within seconds of being exposed to the light the pictures faded and a message appeared, claiming that the search must go on. This act ...
HEINEKEN NEW ZEALAND, TUI BEER 'TUI CATCH A MILLION' case study
As a sponsor of NZ Cricket, Tui Brewery needed to create a better experience for more fans to come to games - and drink Tui. Change the way people watched the game - and get them to pay for it: get people to purchase and wear orange Tui ‘Catch a Million’ T-shirts to the game. Catch a six (like a home run) in the crowd with one hand. ...
SONY PLAYSTATION - THE LAUNCH OF GREATNESS AWAITS case film
Seven years after its troubled PS3 launch, PlayStation faced the most important console launch in the most critical year of the brand’s history. How would we turn the tide? By flying in the face of the industry trend toward entertainment over gaming and launching a single-minded idea that would speak to the brand’s legacy – and directly ...
RAW FOR THE OCEANS / G-Star - Cannes Lions 2014 Winners
RAW for the Oceans is a long-term G-Star collaboration with Pharrell Williams, owner of Bionic Yarn, that makes something fantastic with plastic. (http://www.proximity.nl/)
