BNP PARIBAS WE WERE THERE
To celebrate 40 years of partnership between BNPP and Roland-Garros, we created a virtual Roland-Garros to gather 39 years of personal stories by giving the floor to all the people who lived this tournament : players, referees, ball boys, spectators, ... The videos of the memories were embedded in the 3D stadium on the exact spot where they took place Then, for the 4Oth ...
Momondo Friend Compass / Casestudy
We've teamed up with the travel search site Momondo to create the world's first Friend Compass. Friend Compass uses your phone's GPS and Facebook's API to determine where in the world your Facebook friends are relative to your current position. It then finds you the best possible airfares to their destination. On top of winning at Cannes, it recently ...
Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)
During a Special Press Event, Steve Jobs introduced the Think Different campaign to an exclusive audience. Steve was 42 years old. (http://everystevejobsvideo.com/)
HomePro The Other Side Project
Every year HomePro's main media is a poster and sign-board with one side an advertising benefit. After the posters have served their time the government destroys them all. BBDO Bangkok came up with the idea to give them another use, knowing that many Thais fix their shelters with sign-boards. They decided to dedicate the other side of the sign-board to make th ...
Taxi - Minicuotas Ribeiro - Almacén
Desde hace años Ribeiro trabaja su campaña bajo el concepto de Minicuotas. Es un beneficio reconocido y valorado en cada una de las plazas en las que Ribeiro está presente. Con el lanzamiento del e-commerce, debíamos llevar este concepto al universo digital. Ribeiro.com.ar tiene como objetivo ocupar una plaza en la que la compañía no tiene un número importante ...
Diet Coke Presents: The Slender Vender
Diet Coke fits beautifully into one's lifestyle -- and so does its Slender Vender: The thinnest vending machine in the world. It fits where others can't and may show up in a place you'd least expect. Discover how people react when they see it. (http://www.coca-colacompany.com/)
UTEC - Potable Water Generator
The University of Engineering and Technology of Peru (UTEC) required a spectacular idea to announce the opening of course registrations for 2013. Although many young people aspire to go to university, engineering is often not the first choice for students. Inspired by UTEC’s rallying cry, “Ingenuity In Action”, Mayo Draftfcb wanted to highlight the positive impact ...
Intel and Toshiba's "The Beauty Inside" - Case Study
A man wakes up as a different person every morning - and one day, he falls in love. It's an intriguing premise, but not quite right for Hollywood where movies need one or two unchanging stars. What it is perfect for, however, is social media where involving as many people as possible is the whole point. (http://showcase.noagencyname.com/) ...
Emakina - Yunomi
Emakina developed a multi-country platform for women by woman, it allows women to participate. The primary medium is an online based community where consumers can read touching, interesting or practical stories. Women can exchange personal stories, recipes and practical tips. A daily section called Woman of the day puts a spotlight on one community member every day, sharing the ...
PUMA DANCE DICTIONARY - FULL LENGTH TRAILER
The brief was to launch Puma's latest fragrance to a notoriously hard to reach 16-24 audience, more interested in talking to each other than listening to what brands have to say. Rather than advertise to them, they gave them something they could use – a social tool that could help them send messages to each other in a fun and unexpected way. Introducin ...
All eyes on the S4
Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. It's inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes. (https://www.youtube.com/) ...
Douwe Egberts - Bye Bye Red Eye
Early morning departures are an arduous aspect of airline travel most passengers are familiar with, to which Coffee Company Douwe Egberts have offered respite. Coming up with a device that promises to ease the drudgery of airport lounge waiting rooms, the brand have produced the world’s first yawn detecting vending machine, Bye Bye Red Eye, installed at Johan ...
Dela case study
Eventually we all pass away. But during life we share the most important things with our children. From the day they are born until the day you pass away. That’s why DELA, a funeral insurance company, asked 22 couples to document the birth of their baby. In various intimate documentaries we captured what makes these parents unique and what they hope to pass on to their child. Bec ...
Deforested Field Cannes Case Study
Para mostrar que a cada quatro minutos uma área equivalente a um campo de futebol é desmatada no Brasil, a Grey Brasil criou o case Campo Desmatado para a ong WWF. A ação mudou gradativamente a cor do gramado durante a transmissão ao vivo do jogo Brasil vs. Dinamarca, exibido pela Band em dezembro de 2012. Quando o campo apareceu totalmente desmatado na tela da ...
Volkswagen Suite - Cannes Lions 2013
Big Help es una campaña desarrollada para Volkswagen con la ambición de lograr un cambio en la conducta al volante. Utilizando la publicidad, y los medios ya existentes, de una manera diferente logramos involucrar a la marca activamente en el mundo del manejo responsable. (https://www.youtube.com/)
PZU Drive - projekt nominowany w Cannes Lions 2013
Stworzyliśmy Drive. Urządzenie, które potrafi podłączyć do internetu praktycznie dowolny samochód, przedstawić jego kierowcy istotne dane eksploatacyjne, a w razie awarii skontaktuje się z kierowcą i wyśle do niego samochód naprawczy idealnie przygotowany do usunięcia wykrytej usterki. (https://www.k2.pl/)
NIVEA Solar Ad Charger (English)
Thanks to a solar panel as thin as paper, our unique print ad for NIVEA Sun allowed people to plug in and actually charge their cell phones while enjoying the sun with the protection of NIVEA Sun products. (http://www.fcb.com/)
DUMB WAYS TO DIE - case study
Trains travel in a straight line. If you get hit by a train, you’ve probably done something wrong which makes getting hit by a train one of the dumbest ways to die. A mix of offbeat humour, a catchy tune and a collection of amiable animated characters to launch our message as an online music video under the compelling title Dumb Ways to Die. (http://mccann.com.au/) ...
adidas Window Shopping - Cannes Lions 2013
Adidas is taking window shopping to a new level with an interactive digital window concept that connects with consumers’ smartphones making it magically easy to shop at any time without an app or scanning various QR codes. German teens shopping for the latest fashion items will use it for the first time during a six-week pilot test at the adidas NEO Lab ...
[Hi-Res] A Million Reasons to Believe in Thailand [2 Gold Cannes Lions & FOMA Winners 2013]
Coca Cola as the ambassador of “Happiness” wanted to reverse the tide of bad news, inject positivism and uplift the country’s mood. The campaign did more than just raise the bar for media creativity; instead, Coca-Cola Thailand raised the morale of the whole nation bringing back happiness to the “Land ...
